Event - Virtual

Programmatic Creative

The World of Data & Technology-Driven Digital Ad Creative
Dec 16 2020 / 2:00 pm – 3:30 pm EST

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$79 - IAB Members
$99 - Non-Members
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      Players in the programmatic industry praise the medium’s ability to deliver the right person the right message at the right place and time, but in the heat of campaign planning, the ‘right message’ can sometimes be overlooked. As with all things ad tech, innovators are constantly imagining new ways to deliver data-driven, programmatic ad creative so you can take advantage of all programmatic advertising has to offer.

      In this workshop, we will explore the programmatic creative ecosystem in-depth, including the different types of data-driven creative technologies and what they solve for. We’ll also discuss the various players in the space and provide considerations to help you and your team vet potential programmatic creative technology partners.

      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.



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