Programmatic 360: Automation Decoded 6/08 – New York City

Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.

Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.

Michelle Said is the Senior Manager at the New Marketing Institute (NMI), MediaMath’s educational arm. She uses her 10 years of experience in the online space to educate others via NMI’s award-winning curriculum on programmatic marketing.

Prior to joining NMI/MediaMath, she worked in all areas of the industry, first in establishing the certification process at rich media vendor EyeWonder and in helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions. Michelle earned a Bachelor’s Degree in Journalism and English from the University of Southern California and currently lives in Brooklyn.

Amy Coveny is a Senior Director of Publisher Development and Global Head of Audio for the Rubicon Project and an Advisor to Quake Capital, VC. Amy joined Rubicon Project four years ago on the Buyer Team to bring their Orders Private Marketplace Platform to market, working with clients such as Geico, agencies such as Horizon Media and Agency Trading Desks such as Accuen. After a year and a half, Amy took on a position on the Seller Team to round out her knowledge of programmatic. Her clients include Spotify, Pandora, WebMD, Accuweather and Wayfair. She now leads the global team in building out Audio as an Emerging Channel. Prior to Rubicon Project, Amy was instrumental in launching and growing multiple startups in the Mobile, Video and Display focused on Advertising Technology.

Lauren Bellina is a Senior Manager of Emerging Formats at Rubicon Project. After managing top strategic publisher accounts on the Seller Accounts team for over two years, Lauren became responsible for spearheading Rubicon’s emerging Digital Out of Home, Audio and OTT initiatives. Prior to Rubicon, she worked on the agency-side of the industry at Initiative on the TV Investment team.