As the Vice President of Partner Management, Jennifer is responsible for leading the North American Partner Management team that is dedicated to supporting and growing TripleLift’s clients across all products and capabilities. As one of the early stage employees at TripleLift, Jennifer has helped build the account management practice from the ground up and scale this globally. Jennifer focuses on developing partnerships across key clients and the leading, most progressive trading desks. Jen and her team is charged with enabling our partners to unlock additional value by helping them access native programmatic and build out their programmatic strategies.

Prior to joining TripleLift, Jennifer was on the forefront of programmatic buying as an early employee at Vivaki, Publicis’s legacy Trading Desk.

As the Vice President of Supply, Michael leads the Publisher business at TripleLift, which includes overseeing the Publisher Development, Client Services, and Operation and Design teams. Before that at TripleLift, Michael was the Head of Platform Sales and Publisher Development. In each of these capacities, Michael has been responsible for developing and growing partnerships with the world’s largest and most progressive publishers. He is charged with enabling our partners to unlock additional value by helping them to build out their native programmatic offerings and strategies.

Prior to joining TripleLift, Michael was the Senior Director of Publisher Development at Rubicon Project. He has spent his career helping publishers conceptualize, build and execute programmatic strategies.

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and now leads the Global strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting.

Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on to build the first new Media department inside Universal Records winning 2 Webbys and a Communication Arts Award. Since then, Erin has spent her career helping companies implement new technology into their marketing strategies across a variety of industries. From developing go to market strategy for Verizon and Motorola Digital Music Products to building social strategy for the launch of the Nike Fuelband to launching the Programmatic Advertising Practice inside Live Nation, Erin keeps companies innovating.

More recently, Erin has worked creating the digital marketing and advertising strategy for President Obama’s Precision Medicine Initiative with the NIH, executing a campaign to recruit 1MM Americans for a groundbreaking research study and launched the first venue-driven Alexa skill for the Holly,wood Bowl. A self-professed data junkie, Erin and her 13 devices split their time between Los Angeles and New York.