The IAB Cross-Platform Video Training is designed to help media buyers and planners understand how to best leverage cross-platform video capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.
This training was developed in partnership with a core working group of agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.
You will have access to the Online Learning course for 1-year.
What You Will Learn
This class will help you:
- Understand the digital video ecosystem and relevant technology
- Plan video advertising campaigns to reach a target audience across platforms
- Purchase original digital video content beyond traditional network television content
- Measure cross-platform campaign success/ROI and apply those learnings
Who Should Register
This class is beneficial for traditional TV buyers and planners that have at least 1-2 years of work experience.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.