Training - Online

Online Learning: Cross-Platform Video

How to best leverage cross-platform video capabilities

$299 - IAB Members
$399 - Non-Members
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      Overview

      The IAB Cross-Platform Video Training is designed to help media buyers and planners understand how to best leverage cross-platform video capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.

      This training was developed in partnership with a core working group of agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.

      You will have access to the Online Learning course for 1-year. 

      What You Will Learn
      This class will help you:

      • Understand the digital video ecosystem and relevant technology
      • Plan video advertising campaigns to reach a target audience across platforms
      • Purchase original digital video content beyond traditional network television content
      • Measure cross-platform campaign success/ROI and apply those learnings

      Who Should Register
      This class is beneficial for traditional TV buyers and planners that have at least 1-2 years of work experience. 

      This class counts as 8 hours of credits toward IAB Certification or Recertification status.

      Who Should Register
      • This class is beneficial for traditional TV buyers and planners that have at least 1-2 years of work experience.
      Discussion Topics

      Testimonials

      • Auto Draft 157

        I have marketed myself and the companies that I have worked for with my IAB Sales Certification...”

        Alison O’Brien Nexstar Broadcasting
      • Auto Draft 154

        Becoming IAB certified was a goal of mine...”

        Farrah Shultz Digital Media Account Executive, Triad Retail Media

        Agenda

        Agenda


        9:00 am - 10:00 am
        Session 1

        10:00 am - 11:00 am
        Session 2

        11:00 am - 12:00 pm
        Session 3

        Past Learners