Discover the journey a 150-year old brand took to dive deep into cutting-edge innovation. Bayer’s Jessica Federer sheds light on lessons learned in transforming a legacy company, and changing the internal mindset of a Life Science company, in this digital age.
Mobile is about more than just devices. It is about more than just communication, content, and commerce. Mobile is about the absence of constraint. Put simply, mobile is about freedom. Connected devices have literally put power in the hands of consumers, giving rise to a culture of mobility where they expect the freedom to do anything they want from wherever they want. Laura Desmond, Publicis Groupe Chief Revenue Officer and Starcom Mediavest Group Global CEO, discusses how brands can leverage the democratizing nature of mobile to engage, persuade, and provoke specific audiences with relevant message at the right moment.
Steven Althaus, Director Brand Management BMW and Marketing Services BMW Group, discusses digital transformation and its impacts on the automotive industry. He sheds light on how boundaries become opportunities, and how to shape the mobility of the future and life with the Internet of Things (IoT).
As global media consumption on mobile devices continues to grow, the implications for people and brands has never been greater. Join Luis Cantarell, Executive Vice President Nestlé S.A., Head of Zone EMENA and Nicola Mendelsohn, VP EMEA, Facebook, in a discussion on how mobile is fundamentally impacting communication for people and businesses, and hear how they are steering their own organizations to embody a mobile mindset.
While most smartphone users have an average of 24 apps, according to a recent Forrester report, they spend 80 percent of their time on just five — the truly great ones. Consumers today demand experiences that offer excellent performance and functionality, while also presenting timely, relevant, and personalized notifications of offers and discounts. Every innovation raises the bar for all of us, because the last, best experience that anyone has, anywhere, becomes the minimum expectation for the experiences they want everywhere. Caroline Taylor explores the challenge that these realities have brought to marketers, and how best to respond to it.
In this fast moving business environment, the product itself is a key component of a brand. A positive product experience that seamlessly fits into consumers’ lives can be an essential way for brands to demonstrate value and make an emotional connection in a crowded market. Understanding the importance of product design and experience—especially in this new mobile world—is an invaluable and often underrated element of marketing success. Sam Shrauger, Visa’s Senior Vice President of Digital Products, and Kim Kadlec, Starcom Mediavest Group’s President of Global Network Clients, explore how marrying product development and marketing can produce the greatest amount of brand value and true consumer engagement, preference and loyalty.
Being mobile ready means understanding the new empowered consumers and the changing rules in advertising. Only then can you embrace these new brand engagement moments on mobile. Join the conversation as Google shares insights into the latest digital trends and the impact they are having on these moments including live demos of the latest and greatest mobile products from Google and YouTube.
As the world embraces IoT, users expect endless connectivity between their devices, across all channels and borders. Learn from leaders of some of the top disruptive mobile companies as they describe how their businesses are disrupting different industries and shed light on consumer insights. Discover how emerging devices and technologies are shaping the next frontier in mobile innovation, and learn about the biggest global opportunities within the IoT space.
Discover how Unilever connects all consumer touchpoints, both on- and offline, to develop tailored mobile brand experiences for the environment and for the screen in which they are found. Sarah Mansfield, Vice President Media, Europe and Latam and Global Operations, Unilever highlights the role of programmatic in the dynamic delivery of content, and sheds light on how Unilever is exploiting wearables.
Digital transformation is changing many of the well-known players in every industry. In today’s world, it is nearly impossible to track your brand’s competition, as you might not even know where, from what industry, that information will come. Why is a laundry service a threat to a fabric care manufacturer? Why is owning customer data more important than owning the supply chain, or having the best product? Hear how digital transformation allows us to question the traditional views on conventional industries, and opens up trends we have yet to barely understand.