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      Overview

      Turning Mobile into Mobility: Innovation without Borders Presented by IAB and dmexco This event is by invitation only. With the global market encompassing 3.6 billion mobile subscribers and 2.6 billion smartphones, the ability to reach and connect with people and businesses in today’s global media landscape requires much more than a “mobile strategy.” Publishers and brands must adopt holistic, liquid, 360-degree experiences that cross all screens and all borders. In cars and in homes, on w... Read More

      Agenda