As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in-person and virtual workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space.
Additionally, attendees will hear directly from leading providers in the industry on the tools and solutions they’ve developed to solve for common measurement and attribution needs.
Important: All in-person attendees must comply with IAB’s Event and COVID-19 Policy and Code of Conduct.
Note: We’re also hosting this workshop on Tuesday, April 4 in Los Angeles. You can sign up here if you’re in the area or that date works better for a virtual event.
About the Venue
San Francisco, California 94108