IAB Make Mobile Work Webinar: Mobile Measurement Can Be Perfected. What Now?
May 24, 2018 / 1:00 pm – 2:00 pm EST
Overview
Some brands are still reluctant to invest in mobile advertising, despite overwhelming consumer time spent, due to lack of standards for measurement. Mobile measurement can be perfected. But what are some current best practices for brands to leverage in order to take advantage of the consumer attention on mobile and build a measurement regime they can rely on?
Agenda
Intra-mobile Analytics – Oath/Flurry
Cross-device Measurement – Pubmatic
Online and Offline Attribution – Foursq... Read More
Some brands are still reluctant to invest in mobile advertising, despite overwhelming consumer time spent, due to lack of standards for measurement. Mobile measurement can be perfected. But what are some current best practices for brands to leverage in order to take advantage of the consumer attention on mobile and build a measurement regime they can rely on?
