Year over year, influencer marketing has become a powerful strategy for brands. About 16.4 billion dollars were expected to be spent on influencer marketing in 2022 alone. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.
This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.