Training - Virtual

Introduction to Programmatic Selling

Dec 16, 2021 / 3:30 pm – 5:00 pm EST

$79 - IAB Member
$99 - Non-Member

      Overview

      Overview

      Programmatic accounts for nearly 90% of all digital revenue spend. It brings data into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. This makes the whole process more efficient. How are you keeping up with the changing industry? Let us help you get prepared.

      This course ideal for
      • Traditional sellers
      • Programmatic sellers
      • Account Managers
      • Sales Leadership
      Discussion Topics

      Agenda

      Agenda