IAB Video Center: Insights & Innovation  

Eddie Revis strives to create the space for positive change and sustain it as a catalyst for growth in organizations. As the Chief Marketing Officer of Magnolia Bakery and a 2021 Business Insider CMO To Watch, Eddie is leading a globally famous, locally loved brand through its next stage of expansion beyond retail into digital commerce and CPG. Eddie drives full-stack strategy and operations of the Marketing, D2C, PR, Advertising, Insights, Creative, Media, Consumer Care and Partnerships teams while architecting the buildout of the company’s broader Demand functions of Commercialization, Strategy and Sales.

Prior to Magnolia Bakery, Eddie has built and led teams across Design, Brand, Strategy, Advertising and Media at Chobani. Eddie has been part of the team awarded Fast Company’s Most Innovative Food Company in 2018 and 2020 and Branding in 2019, awarded at Cannes for Social Impact and was a founding leader of Chobani’s 2018 AdAge award-winning in-house marketing agency of the year in 2018. He built his career on the agency side working at COLLINS, Essence, T3 and BBDO leading strategy and partnership for Google, Method Home and J.P. Morgan Chase among others.

He serves on the Advisory Board for Oval., taught as an adjunct faculty for Miami Ad School in NYC and previously served as an instructor & advisor for Smith & Beta, an education design and management firm nurturing cultures for curious talent to thrive across the US.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

François Lee is Executive Vice President, Investment Director for Assembly one of two full-service media agencies within MDC Media Partners (MDCMP) the holding unit for MDC Partner’s (NASDAQ: MDCA) media assets. Lee is responsible for the management and negotiation of multimedia assets on behalf of Assembly’s clients. In addition, he leads investment strategy and oversees major media partnership relationships across accounts. Lee is also charged with the continuous training and development of Assembly’s investment teams to ensure rapid response to new video innovations that provide first mover advantage for clients.

During a 20-year career, Lee has held positions of increasing authority at some of the advertising and marketing industries most notably agencies. His background and expertise encompasses all media, with a strong foundation in video investment and extensive experience in direct response, digital, mobile, social, cinema, publishing, OOH and other advanced TV platforms.

Prior to Assembly, Lee enjoyed a distinguished tenure at Starcom MediaVest (now known as Spark Foundry), culminating as Senior Vice President, Group Client Director. In this role, he served as the investment lead for a variety of accounts from several industry sectors including Aflac, BlackBerry, Comcast, Converse, Post Foods, Sunny D, Diageo, Heineken, Microsoft Xbox, Sharp Electronics and Yahoo!. Lee managed investment for Microsoft Xbox where he led several successful launches, including the award-winning Halo 4 campaign.

An avid gaming enthusiast, Lee provided leadership as co-chair of MediaVest’s Gaming Center of Excellence which promoted gaming opportunities for marketers. He also sat on MediaVest’s executive product leadership team, helping to shape and deliver MediaVest’s product vision. Similarly, Lee now leads Assembly’s broader gaming strategy to identify new opportunities for clients in emerging areas.


Frequently called upon by the industry for his viewpoint, Lee has appeared at industry events covering video and television investment. He is also regularly called upon by journalists at the Wall Street Journal, Adweek, Mediapost and Digiday.com for his perspective on marketing trends.

Lee earned his Bachelor of Arts in Finance from Boston College and studied at the German Swiss International School and St. Paul’s College in Hong Kong.

Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.

Allen Klosowski leads the Advanced Solutions Group at SPOTX, a global consulting arm focused on assisting enterprise-level advertisers and media owners to plan modern architecture for their video advertising strategies, specifically in premium spaces like OTT. This includes designing end-to-end solutions for data activation, technical set-ups and product development in a way that enables buyers and sellers to transact around context and audience in a real-time, protected framework.

Pete, a 20+ year veteran in the entertainment industry is currently the VP of Programmatic, at Paramount Global. In this position he is responsible for driving awareness, growth, and excitement around the rise of Streaming monetization via programmatic buy types. In addition to packaging and selling digital video in all formats and durations, Pete champions intelligence sharing with leading brands to educate partners on how Paramount reflects and inspires audiences as well as how the company distributes content to multiple channels, sources, and devices to generate high quality supply.


Before moving into advertising, Pete worked in production on commercials, music videos and feature films out of Los Angeles, CA…. and even with the perfect face for radio, he found himself in front of the camera during a 10-year run as “The Gourmet Dude” the host of an online video cookbook.


To this day Pete finds passion at the intersection of media and content creation, which is exactly why he feels so lucky to be on the business side of Show Business!