Committee & Council - IAB NYC / IAB San Francisco / Remote

IAB Tech Lab Council Q2 Meeting: Consumer Experience

Jun 14, 2018 / 4:00 pm – 6:00 pm EST

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      Overview

      The IAB Tech Lab Council will host its second topical council meeting on Thursday, June 14th from 1-3pm PST / 4-6pm EST, hosted jointly in both the NYC and SF IAB offices. This session will focus on the Consumer Experience topics: The growing role of the web browser in dictating advertising experience Evaluating audience engagement experiences for publishers Quantifying the impact of experience metrics on advertiser ROI The event will showcase how work by IAB Tech Lab and our members is so... Read More