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/Adops? How to thrive in a changing digital advertising landscape (Free Member Meeting)
October 3, 2023 @ 1:00 PM - 5:00 PM EDT
Ad Ops is where the rubber meets the road in digital advertising. And the road is changing fast.
The digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers, privacy regulations enforcement, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising channels like CTV and Retail Media Ad Networks.
Join us for an afternoon of in depth exploration and discussion of what these changes mean for advertising operations. In this workshop style discussion, ad ops experts from both sell side and buy side will outline the challenges and debate solutions and alternatives for success in ad operations. Some of the topics, we plan to investigate at this event are:
- Retail Media Networks activation and reporting
- Post Cookie Campaign trafficking management
- Managing CTV campaigns for privacy, viewability and IVT
- Privacy regulations compliance management
The focus will be on how Ad Ops can proactively plan for and lead the industry evolution.
*This event has reached capacity
Agenda
| 12 – 1 PM | Lunch & Check In
|
| 1 – 2 PM | Post Cookie campaign and trafficking management
In this section we will cover how ad operations teams are gearing up for post cookie management touching upon setup and configuration of tag management, macros, id resolution services and other challenges
Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity, Group M |
| 2 – 3 PM | Managing CTV campaigns
The session will cover how to develop streamlined education and processes for CTV specific requirements for ad delivery, viewability, measurement and CTV specific configuration and setup
Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity, Group M |
| 3 – 4 PM | Commerce Media
In this session we will dive deep into activation and reporting on retail media network campaigns including network specific differences and similarities and what standardization and guidance can hep ad operations teams help navigate the new and emerging media channel
Melissa Gallo, Executive Director, Head of Operations, CVS Media Exchange (CMX) |
| 4 – 5 PM | Managing Privacy regulations compliance
Discuss challenges for staying updated on privacy regulation compliance for state regulations, health children laws and existing laws like VPPA, and managing specific requirements like data deletion requests.
Jana Meron, Strategic Advisor, Lioness Strategies Craig Partovich, VP, Product Operations and Management, NBCUniversal |
| 5 – 6 PM | Networking Cocktails |
Speakers:
As Executive Director, Head of Operations for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations, Sales Operations, Business Operations, Ads Policy, Ad Technology Operations, Business Systems and Media Performance and Activation.
Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols.
Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.
Melissa Gallo
Executive Director, Head of OperationsCVS Media Exchange (CMX) 
One of our Kroger Precision Marketing’s activations & buying team that activates managed service solutions for CPG partners utilizing Kroger’s 1st party data for the last 4 years. Our team is focused on activating high quality campaigns with custom audiences to drive lifetime value for our and incrementality for our advertisers. Prior to KPM, she worked primarily in ad ops on the publisher side for about five years.
Shannon Hartmann
Director, Activation & BuyingKroger 
Eric Kirtcheff
Global Head of Ad Operations, Measurement and Data Integrity at GroupmGroup M...View Bio Based in Chicago, Eric Kirtcheff is the global head of Ad Operations, Measurement and Data Integrity for GroupM, the world’s leading media investment company. In his role, Kirtcheff is responsible for maintaining, advancing, and fusing GroupM’s Ad Ops best practices and platform measurement capabilities to create privacy-first measurement solutions in a cookieless future.
Eric joined GroupM in 2021 after nearly nine years at Essence where he oversaw a global team of Ad Operations and Ad Tech professionals responsible for the largest CM360 account in the world while maintaining a 99.9% accuracy rate. Prior to Essence, Eric spent nearly fifteen years working in senior management, product management, and media sales engineering roles at Akamai, Yahoo!, and DoubleClick. Eric’s combination of experience across advertising technology and publishing gives him a unique perspective into the opportunities to create value for brands and users across the advertising ecosystem.
Eric received a B.S. in Electrical Engineering from Purdue University where he recently was president of the Engineering Alumni Association.
Eric Kirtcheff
Global Head of Ad Operations, Measurement and Data Integrity at GroupmGroup M 
Jana Meron is an award-winning media leader with a track record of creating strategies that increase revenue and future proof digital media organizations as the landscape changes. Over the last year Jana has helped digital media companies improve their monetization strategies and tech stacks. Prior to 2023, Jana was the SVP of Programmatic & Data Strategy for Insider Inc. where over the course of 8+ years she launched their multi-million dollar programmatic business and developed their industry leading first party data strategy with the launch of SÀGA, Insider’s first party data platform. A highly regarded programmatic thought leader, Jana was previously cited as one of the top 12 ad-tech executives solving for the death of the cookie by AdAge, and she was honored as a 2022 Top Women in Media as a programmatic storyteller. Before joining Insider, Jana was Director of Secondary Revenue at CBS Local Media Group, where she was responsible for a majority of indirect revenue across local digital properties (encompassing over 100 sites). She was also an early employee at Google as one of the first sellers of AdSense where she was consistently amongst the top sellers on the team.
Jana Meron
Strategic AdvisorLioness Strategies 
With over 13 years of experience in digital advertising and technology, craig has expertise in ad, revenue, and product operations. He is currently focused on data privacy and how to successfully operate under new state regulations. The past 8 years at NBC he has established himself as a go to leader in operations for an ad first streaming service (Peacock) with a focus on live events. Before that, he has had key roles at CBS and DailyMail.
Craig Partovich
Vice President, Product Operations and ManagementNBCUniversal 
Mike has built a reputation in the media industry with his expertise in CTV, digital, and programmatic advertising. With key contributions at companies like TEGNA, Newsy, Jukin Media, and most recently at TMB, he’s demonstrated a knack for crafting innovative monetization strategies, amplifying market footprints, implementing advanced data solutions, and building integrated operations teams. Today, Mike is leveraging his skills as a consultant and strategic partner, while also exploring new horizons in the media landscape. Outside of his professional endeavors, Mike is a passionate dog dad, travel enthusiast, and lover of the creative arts.
Mike Richter
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
Shailley Singh
Executive Vice President, Product & Chief Operating OfficerIAB Tech Lab
As Executive Director, Head of Operations for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations, Sales Operations, Business Operations, Ads Policy, Ad Technology Operations, Business Systems and Media Performance and Activation.
Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols.
Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.
Melissa Gallo
One of our Kroger Precision Marketing’s activations & buying team that activates managed service solutions for CPG partners utilizing Kroger’s 1st party data for the last 4 years. Our team is focused on activating high quality campaigns with custom audiences to drive lifetime value for our and incrementality for our advertisers. Prior to KPM, she worked primarily in ad ops on the publisher side for about five years.
Shannon Hartmann
Eric Kirtcheff
Based in Chicago, Eric Kirtcheff is the global head of Ad Operations, Measurement and Data Integrity for GroupM, the world’s leading media investment company. In his role, Kirtcheff is responsible for maintaining, advancing, and fusing GroupM’s Ad Ops best practices and platform measurement capabilities to create privacy-first measurement solutions in a cookieless future.
Eric joined GroupM in 2021 after nearly nine years at Essence where he oversaw a global team of Ad Operations and Ad Tech professionals responsible for the largest CM360 account in the world while maintaining a 99.9% accuracy rate. Prior to Essence, Eric spent nearly fifteen years working in senior management, product management, and media sales engineering roles at Akamai, Yahoo!, and DoubleClick. Eric’s combination of experience across advertising technology and publishing gives him a unique perspective into the opportunities to create value for brands and users across the advertising ecosystem.
Eric received a B.S. in Electrical Engineering from Purdue University where he recently was president of the Engineering Alumni Association.
Eric Kirtcheff
Jana Meron is an award-winning media leader with a track record of creating strategies that increase revenue and future proof digital media organizations as the landscape changes. Over the last year Jana has helped digital media companies improve their monetization strategies and tech stacks. Prior to 2023, Jana was the SVP of Programmatic & Data Strategy for Insider Inc. where over the course of 8+ years she launched their multi-million dollar programmatic business and developed their industry leading first party data strategy with the launch of SÀGA, Insider’s first party data platform. A highly regarded programmatic thought leader, Jana was previously cited as one of the top 12 ad-tech executives solving for the death of the cookie by AdAge, and she was honored as a 2022 Top Women in Media as a programmatic storyteller. Before joining Insider, Jana was Director of Secondary Revenue at CBS Local Media Group, where she was responsible for a majority of indirect revenue across local digital properties (encompassing over 100 sites). She was also an early employee at Google as one of the first sellers of AdSense where she was consistently amongst the top sellers on the team.
Jana Meron
With over 13 years of experience in digital advertising and technology, craig has expertise in ad, revenue, and product operations. He is currently focused on data privacy and how to successfully operate under new state regulations. The past 8 years at NBC he has established himself as a go to leader in operations for an ad first streaming service (Peacock) with a focus on live events. Before that, he has had key roles at CBS and DailyMail.
Craig Partovich
Mike has built a reputation in the media industry with his expertise in CTV, digital, and programmatic advertising. With key contributions at companies like TEGNA, Newsy, Jukin Media, and most recently at TMB, he’s demonstrated a knack for crafting innovative monetization strategies, amplifying market footprints, implementing advanced data solutions, and building integrated operations teams. Today, Mike is leveraging his skills as a consultant and strategic partner, while also exploring new horizons in the media landscape. Outside of his professional endeavors, Mike is a passionate dog dad, travel enthusiast, and lover of the creative arts.
Mike Richter
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.