Event - Convene: 151 West 42nd Street, New York, NY 10036
Apr 27, 2022 / 1:00 pm – 6:00 pm EST - SOLD OUT

Sold Out

      Overview

      The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability, many are still unsure which are real vs. hype, how technologies would apply to spec... Read More

      Agenda

      Agenda


      1:00 pm - 1:20 pm
      IAB Tech Lab Introduction: No Silver Bullets
      Anthony Katsur, CEO of IAB Tech Lab, and Leigh Freund, CEO of the Network Advertising Initiative, will frame the dayR... Read More

      Anthony Katsur, CEO of IAB Tech Lab, and Leigh Freund, CEO of the Network Advertising Initiative, will frame the day’s sessions and unpack why the “new normal” technical landscape will require a portfolio of complementary approaches to targeting, measurement, and attribution.

      Speakers
      Leigh Freund
      Leigh Freund
      President & CEO, NAI
      Anthony Katsur
      Anthony Katsur
      Chief Executive Officer, IAB Tech Lab

      1:20 pm - 1:55 pm
      Replacing Third-Party Data with Seller Defined Cohorts
      There are a myriad of targeting strategies that claim to replace third-party IDs. For many publishers and marketers ther... Read More

      There are a myriad of targeting strategies that claim to replace third-party IDs. For many publishers and marketers there is a dense fog to wade through before they can land upon a mix of strategies that work for them. This is why a common currency is so important, a currency that is not based on personal data that can act as a common ground for digital advertising to work. In this session Permutive will talk about the work they have been doing with IAB Tech Lab Seller Defined Audiences to enable an end to end solution for advertisers and publishers to have privacy, transparency and control through Publisher Cohorts.

      Speakers
      Steve Francolla 1
      Steve Francolla
      Head of Partnerships, Permutive
      Benjamin Dick 3
      Benjamin Dick
      Senior Director of Product – Privacy, Identity and Data, IAB Tech Lab
      Emera Trujillo
      Emera Trujillo
      Director of Product, MediaMath
      Tom Grant
      Tom Grant
      SVP, Group Director, Investment Operations, Havas Media
      Mike Nuzzo
      Mike Nuzzo
      VP, Head of Hearst Data Solutions, Hearst

      1:55 pm - 2:10 pm
      The Evolving Role of SSPs to Facilitate First-Party Data Monetization for Publishers
      As the industry coalesces around new frameworks and data currencies, SSPs have an important role to play in driving inno... Read More

      As the industry coalesces around new frameworks and data currencies, SSPs have an important role to play in driving innovative tools and services to facilitate publisher monetization. During this presentation, Garrett McGrath, SVP of Product at Magnite, will discuss the evolution of SSP models and why they’re well positioned to define the future of first party data activation.

      Speaker
      Garrett McGrath
      Garrett McGrath
      Senior Vice President, Product Management, Magnite

      2:10 pm - 2:25 pm
      Standardization of Contextual Targeting and Why it Matters
      Everywhere you look ad tech companies are promoting new contextual capabilities. While contextual is not a new concept f... Read More

      Everywhere you look ad tech companies are promoting new contextual capabilities. While contextual is not a new concept for the industry, the technology powering contextual and the environments it assesses certainly is. This un-unified approach to what should be “contextual” in today’s world is causing a whole host of confusion and lack of transparency. This session is focused on the need for standardization around contextual technology and how that applies to new digital environments and impacts our industry today.

      Speaker
      Lane Schechter 1
      Lane Schechter
      Director of Product, Verity, GumGum

      2:25 pm - 2:45 pm
      Holistic Identity Strategies: Single Graphs vs. Dynamic Frameworks
      The availability of many competing identity solutions has led to new addressability strategies, some of which are stand-... Read More

      The availability of many competing identity solutions has led to new addressability strategies, some of which are stand-alone and some interoperable. In this fireside conversation, we’ll discuss a new approach to creating connective-tissue across identity namespaces, which, when layered together, can deliver on privacy-safe addressability use cases that advertisers need. We will cover how a holistic identity approach can be leveraged alongside Tech Lab’s new SDA spec, the potential for these solutions, as well as offer insight into the role and impact that standards will play in assessing and building the next generation of addressability.

      Speakers
      Drew Stein, Founder & Chief Executive Officer, Audigent
      Drew Stein
      Founder & Chief Executive Officer, Audigent
      Benjamin Dick 3
      Benjamin Dick
      Senior Director of Product – Privacy, Identity and Data, IAB Tech Lab

      2:45 pm - 3:00 pm
      How First Party Data Can Help Solve for Omnichannel Measurement
      The new era of accountability requires that every media dollar spent is addressable and measurable. LiveRamp’s SVP of ... Read More

      The new era of accountability requires that every media dollar spent is addressable and measurable. LiveRamp’s SVP of Addressability and Ecosystem, Travis Clinger, will discuss how marketers and publishers can leverage user authenticated ID graphs to future-proof measurement, and the role technical standards play in driving industry interoperability.

      Speaker
      Travis Clinger
      Travis Clinger
      Senior Vice President, Addressability and Ecosystem, LiveRamp

      3:00 pm - 3:30 pm
      Browser Defined Approaches to Addressability: Unpacking Topics API, FLEDGE, and the Two Leading Attribution APIs
      Browser defined approaches to addressability will undoubtedly be part of the consideration set for publishers and advert... Read More

      Browser defined approaches to addressability will undoubtedly be part of the consideration set for publishers and advertisers – albeit new, untested, and disruptive. During this session, we’ll unpack the leading browser proposals being debated within industry forums – Topics API, FLEDGE, Attribution Reporting API and Interoperable Private Attribution – and review their technical architecture, intended industry use cases, and broader impact on practitioners within the supply chain.

      Speakers
      Paul Bannister 1
      Paul Bannister
      Chief Strategy Officer, CafeMedia
      Product Marketing, Ads Ecosystem Privacy 1
      Casey Beal
      Product Marketing, Ads Ecosystem Privacy, Meta
      Alex Cone
      Alex Cone
      Senior Advisor, Privacy and Data Governance, IAB Tech Lab
      Michael Kleber
      Michael Kleber
      Principal Software Engineer, Google

      3:30 pm - 3:40 pm
      Scaling Data Transparency and Quality Standards for the Open Ecosystem
      Historically, advertisers have operated in a vacuum of information about the core determinants of audience quality. Whil... Read More

      Historically, advertisers have operated in a vacuum of information about the core determinants of audience quality. While transparency standards exist, they are not universally and widely adopted. During this session, Lisa Abousaleh, Co-founder and CCO of Neutronian, will discuss the importance of data transparency and quality standards for the ecosystem, methodological approaches that can be deployed to quantify attribute accuracy, and how we can scale adoption of new standards within the open ecosystem.

      Speaker
      Lisa Abousaleh
      Lisa Abousaleh
      Co-founder & Chief Client Officer, Neutronian

      3:40 pm - 4:05 pm
      Coffee and Networking Break

       

       

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      4:05 pm - 4:20 pm
      Overview of Privacy Enhancing Technologies for Targeting and Measurement
      Privacy considerations are significantly changing the advertising ecosystem’s operating mechanisms, requiring particip... Read More

      Privacy considerations are significantly changing the advertising ecosystem’s operating mechanisms, requiring participants to prepare for a future where access to individuals’ data is rare and privileged. Within this context we need to adapt privacy preserving techniques for use cases like targeting and measurement. In this session we will provide a survey of privacy protection techniques including K-anonymity, Plausible deniability, Differential Privacy through noise addition, Vertical and Horizontal federated measurement and discuss how these techniques can be embedded to enable measurement and targeting use cases in a more private and secure online world.

      Speaker
      Manmeet Narula
      Manmeet Narula, PhD.
      Senior Manager, Data Science, Neustar, a TransUnion Company

      4:20 pm - 4:35 pm
      Interoperable Private Attribution (IPA) – A Proposal for Privacy Focused Measurement
      Privacy enhancing technologies (PETs) will require the industry to rethink traditional approaches to advertiser measurem... Read More

      Privacy enhancing technologies (PETs) will require the industry to rethink traditional approaches to advertiser measurement, reporting, and optimization. During this session, Meta will walk through their “Interoperable Private Attribution” proposal that aims to enable accurate ad measurement while ensuring user privacy.

      Speaker
      Product Marketing, Ads Ecosystem Privacy 1
      Casey Beal
      Product Marketing, Ads Ecosystem Privacy, Meta

      4:35 pm - 4:50 pm
      The Role of On Device Computation / Edge Computing as a Privacy Preserving Tool
      After a turbulent year of changes in the privacy landscape, new tools are needed to restore addressability in a way that... Read More

      After a turbulent year of changes in the privacy landscape, new tools are needed to restore addressability in a way that meets the newfound expectations of consumers. One key tool, which is often overlooked, is edge computing. It offers significant advancements as a champion of privacy preservation from the way data is collected to the way it is shared while having the added benefit of lower operating costs. Chris Watts – CTO of NumberEight – will share the important components of edge computing for mobile advertising and demystify topics such as k-anonymity and differential privacy.

      Speaker
      Chris Watts
      Chris Watts
      Co-founder & CTO, NumberEight

      4:50 pm - 5:05 pm
      Trusted Servers: Understanding Their Evolving Role in Open Ecosystem Buying and Selling
      Many believe that privacy preserving advertising functions will require a “Trusted Server” entrusted with the data n... Read More

      Many believe that privacy preserving advertising functions will require a “Trusted Server” entrusted with the data necessary to enforce privacy guarantees for end users while still permitting publishers to sell ads and advertisers to find their audiences. In this session, Grant Nelson, Product Manager, Privacy at TripleLift will illustrate why a trusted server is desirable and will guarantee end-user privacy protections using approaches like differential privacy and audience-based privacy guarantees. Grant will present a model for using trusted servers to run auctions and manage audiences, and the importance of technology governance to produce transparent and reliable outcomes.

      Speaker
      Grant Nelson
      Grant Nelson
      Product Manager, Privacy, TripleLift

      5:05 pm - 5:20 pm
      An Approach to Trusted Server Governance
      There are several popular proposals that rely on the existence of a “Trusted Server” to perform tasks like a... Read More

      There are several popular proposals that rely on the existence of a “Trusted Server” to perform tasks like anonymizing ad requests. While this type of model has a lot of promise, it suffers from the problem that the server itself must be trusted, even while sitting outside the realm of the user’s control. During this session, Robin Berjon, VP of Data Governance at The New York Times, outlines a proposal for a governance model that can support such trustworthy utility servers by having them owned and operated by an entity governed in common by different constituencies.

      Speaker
      Robin Berjon
      Robin Berjon
      VP of Data Governance , The New York Times

      5:20 pm - 5:50 pm
      Making Sense of Global Privacy Complexity
      Global privacy issues are becoming immensely complex. Defensible approaches to addressability must be coupled with suppl... Read More

      Global privacy issues are becoming immensely complex. Defensible approaches to addressability must be coupled with supply chain transparency, privacy signaling, and accountability mechanisms. In this session we’ll explore the role that emerging standards can play in helping to facilitate reliable privacy signaling and interoperability across jurisdictions. Topics will include:
      – Global privacy challenges (regulatory complexities)
      – Global Privacy Platform
      – Accountability Platform

      Speakers
      Jason Raqueno
      Jason Raqueno
      Senior Director, Privacy & Data Protection, IAB Tech Lab
      Scott Menzer 1
      Scott Menzer
      Co-founder & SVP of Customer Operations & Product, ID5
      Julia Shullman 2
      Julia Shullman
      General Counsel & CPO, TripleLift
      Jessica Lee, Partner, Co-chair,  Privacy, Security  & Data Innovations , Loeb & Loeb
      Jessica Lee
      Partner, Chair, Privacy, Security & Data Innovations, Loeb & Loeb

      5:50 pm - 5:55 pm
      IAB Tech Lab Closing Remarks
      Speaker
      Benjamin Dick 3
      Benjamin Dick
      Senior Director of Product – Privacy, Identity and Data, IAB Tech Lab


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