Overview
At the end of every year, we convene IAB Mobile and Local Advertising Committees to review major industry initiatives accomplished this year and set the agenda for next year. This meeting is your opportunity to influence the IAB 2018 mobile agenda and stay on top of where the marketplace is going through discussions facilitated by industry senior leaders. Be sure to REGISTER as space is limited!
Agenda
2018 Strategic Planning
Publishers Fireside Chat: Mobile Video Best Practices
-Krist... Read More
At the end of every year, we convene IAB Mobile and Local Advertising Committees to review major industry initiatives accomplished this year and set the agenda for next year. This meeting is your opportunity to influence the IAB 2018 mobile agenda and stay on top of where the marketplace is going through discussions facilitated by industry senior leaders. Be sure to REGISTER as space is limited!
Agenda
2018 Strategic Planning
Publishers Fireside Chat: Mobile Video Best Practices
-Kristen Berke, Sr. Account Executive – LA Times
-Matt Kaplan, SVP of Univision
Workshop: Tackling Mobile Identity
-Facilitated by Kurt Hawks, SVP of Cross-screen and Video – Epsilon/Conversant
Discussion: Location-based Marketing in 2018 Outlook
-Facilitated by Rachel Pasqua, VP of Marketing — Verve
2017 in Review: Mobile-related Industry Initiatives
-MRAID 3.0
-Open Measurement SDK
