IAB Make Mobile Work Webinar: Dynamic Mobile Creative Case Studies
Sep 12, 2018 / 1:00 pm – 2:00 pm EST
Overview
Dynamic creatives, customized in real-time based on data, offer personalized experiences that have fueled the success of many direct-to-consumer brands. The ideal is a perfect marriage of Silicon Valley and Madison Avenue, though the actual implementation is easier said than done. In this webinar, you will see case studies of how other brands have done it successfully, in particular on mobile platforms. We’ll guide you to overcome organizational chasms and technological difficulties and inspir... Read More
Dynamic creatives, customized in real-time based on data, offer personalized experiences that have fueled the success of many direct-to-consumer brands. The ideal is a perfect marriage of Silicon Valley and Madison Avenue, though the actual implementation is easier said than done. In this webinar, you will see case studies of how other brands have done it successfully, in particular on mobile platforms. We’ll guide you to overcome organizational chasms and technological difficulties and inspire you to activate your creative juice.
