IAB Digital Marketing & Media Foundations Certification Training – 10/25/17


New York, NY · 10.25.17
8:30 am EST - 5:00 pm EST
This one-day course will equip you with the tools needed to be a savvy and knowledgeable digital advertising professional, able to keep up with the ever-changing digital landscape. In preparation for the Digital Marketing and Media Foundations Certification exam, this entry-level program uses interactive exercises, group discussions, and quizzes to enhance your learning experience. With an IAB Certification, your clients will have greater confidence in your advertising strategies and campaign decisions. Sign up for the Digital Marketing and Media Foundations Certification exam prep course today. IAB Digital Marketing & Media Foundations Certification Training - 10/25/17

 

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Syllabus & Topics Covered

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast*

*breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Exam Logistics

9:30 am - 10:30 am

Comprehending the Digital Advertising Ecosystem – Part 1

10:30 am - 10:40 am

BREAK

10:40 am - 11:30 am

Comprehending the Digital Advertising Ecosystem – Part 2

11:30 am - 12:00 pm

Gathering Pre-Campaign Information – Part 1

12:00 pm - 1:00 pm

Lunch*

*breakfast, lunch and beverages will be provided

1:00 pm - 1:45 pm

Gathering Pre-Campaign Information – Part 2

1:45 pm - 2:45 pm

Executing and Monitoring Campaigns

2:45 pm - 3:00 pm

Break

3:00 pm - 4:15 pm

Monitoring and Troubleshooting Campaigns

4:15 pm - 5:00 pm

Campaign Reporting & Analysis

Bahar Banan 1
  • Bahar Banan
  • IAB Faculty

Bahar Banan is an online media professional with over 10 years of experience working at various ad tech companies including MySpace, FOX Interactive Media, and AOL. Bahar began her career in strategic customer services roles and today works in digital media education, championing the importance of internal and external training as foundational to the success of any business.

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Pricing

Non Members
$399
IAB Members
$299

Venue

Ad Lab
Address 116 East 27th Street, 8th Floor
New York, New York 10016