IAB Digital Marketing & Media Foundations Certification Training 1-Day Prep Course

New York, NY · 01.25.18
8:30 am EST - 5:00 pm EST
This one-day course is designed specifically for those who are preparing to sit for the Digital Marketing and Media Foundations Certification exam, but can also benefit those new to the digital advertising industry interested in pursuing an entry-level position with an agency, publisher or ad tech company. This class will equip you with the tools needed to be a savvy and knowledgeable digital advertising professional, able to keep up with the ever-changing digital landscape. IAB Digital Marketing & Media Foundations Certification Training - 10/25/17


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Syllabus & Topics Covered


Member: $299
Non-Member: $399

Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

Training + Exam Bundle
Member: $699
Non-Member: $899

Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.

Contact [email protected]

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

This class counts as 8 hours of credits toward IAB Certification eligibility status.

8:30 am - 9:00 am

Arrivals and Breakfast*

*breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Exam Logistics

9:30 am - 10:30 am

Comprehending the Digital Advertising Ecosystem – Part 1

10:30 am - 10:40 am


10:40 am - 11:30 am

Comprehending the Digital Advertising Ecosystem – Part 2

11:30 am - 12:00 pm

Gathering Pre-Campaign Information – Part 1

12:00 pm - 1:00 pm


*breakfast, lunch and beverages will be provided

1:00 pm - 1:45 pm

Gathering Pre-Campaign Information – Part 2

1:45 pm - 2:45 pm

Executing and Monitoring Campaigns

2:45 pm - 3:00 pm


3:00 pm - 4:15 pm

Monitoring and Troubleshooting Campaigns

4:15 pm - 5:00 pm

Campaign Reporting & Analysis

Ben Silverstein 2
  • Ben Silverstein
  • Training Consultant
  • IAB Faculty

Ben Silverstein is a digital advertising expert and entrepreneur based in NYC. He has nearly a decade of experience working on search, email, display, social, and mobile advertising campaigns. His experience spans large national and international entertainment, fashion, restaurant, and beverage brands, as well as time spent on the tech side of the industry. He also does work in the startup space, having founded a mobile travel company in 2012, and continuing to work in an advisory capacity to other start-ups. Currently Ben works full time in New York for a mobile location advertising company.

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