This 4-part webinar course is designed specifically for people who are preparing to sit for the
IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.
For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.
Each session will be 90-minutes in length:
- Part 1: Monday, July 9th, Noon to 1:30 pm ET
- Part 2: Tuesday, July 10th, Noon to 1:30 pm ET
- Part 3: Wednesday, July 11th, Noon to 1:30 pm ET
- Part 4: Thursday, July 12th, Noon to 1:30 pm ET
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| This course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your preparation for the Digital Buyer and Planner Certification exam. Learn more and apply for the IAB Digital Buying and Planning Certification.
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WHO SHOULD ATTEND
This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.
TOPICS COVERED
| Establish Plan Parameters |
Develop Media Objectives |
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| Establish Buying Guidelines |
Confirm Available Assets |
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| Construct Planning Timeline |
Conduct Campaign Research |
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| Define Media Mix Allocation |
Collaborate with Creative Agencies |
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| Design Data Strategy and Measurement Plan |
Develop Strategic Recommendation |
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| Manage RFP Process |
Evaluate and Negotiate Proposals |
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| Negotiate Vendor Terms and Conditions |
Manage IO Process |
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| Kick Off Campaigns |
Manage Trafficking and Tagging Process |
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| Manage Reporting Process |
Verify Campaign Launch |
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| Analyze and Optimize Campaign |
Troubleshoot Campaign |
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| Manage Flowchart Process |
Managing Digital Media Finances |
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| Create Ad Hoc Reporting |
Construct Industry POVs |
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| Set Up Media Days |
Forecast Media Returns |
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| Finalize Media Plan |
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COST
Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Training + Exam Bundle
Member: $699
Non-Member: $899
Note: this class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.
QUESTIONS?
Contact [email protected]
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
