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Beyond the Device: Transforming Hard, Cold Data into Human Connections
With the shift from device-focused marketing to personalized audience engagement, how do we find the people who matter across all the devices they use? During this webinar, IgnitionOne and Tapad will share insights from a variety of verticals on how brands are using their data to map out consumer paths-to-purchase. The conversation will address how activity on various devices is considered, as well as how brands combine their own data with other data sources to scale their audiences and magnify their reach. Compelling storytelling, unique behaviors and a richer understanding of the consumer path-to-purchase help marketers make lasting connections with their audiences and it starts with data.
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