Conference - Palm Desert, CA
IAB ALM 2020: The New Alphabet of Consumer Experience
Feb 9-11 2020

ALM is A Leadership Moment you can’t miss. We’ll be designing the new language of
consumer experience, and rewriting our future together.

Sold Out

      Overview

      The 2020 IAB Annual Leadership Meeting (ALM) will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, infor... Read More
      Discussion Topics

      Agenda

      Agenda




      • 4:00 pm - 7:00 pm
        Springs Ballroom A & Ballroom Foyer
        Consumer Experience Innovator Demos
        Interact with emerging consumer technologies 5G promises to bring emerging technologies more into the forefront of consu... Read More

        Interact with emerging consumer technologies

        5G promises to bring emerging technologies more into the forefront of consumer experience. AR and VR are among the technologies that stand to benefit from this move to 5G and offer new opportunities for brands and advertisers to reach consumers with richer interactions. Visit the Consumer Experience Innovator Demos to interact with these leading emerging technologies, and learn how they can be leveraged in your own strategies.

        GLOW

        AR mobile ads & AR QR codes in TV commercials

        Attendees will be able to scan a QR code with their smartphones to see virtual imagery from the show in their real surroundings.

        Ballroom Foyer
        Facebook

        You can interact with the latest and greatest Oculus technology, including the Oculus Rift S — a new VR headset that combines the convenience of built-in Oculus Insight tracking technology with the full power of your PC. Built on the Rift Platform, Rift S gives gamers and tech enthusiasts access to the most immersive content that VR has to offer.

        Ballroom Foyer
        Jam3

        AR for Retail Customer Engagement

        Consumers today seek & expect immersive experiences and brands need to meet consumers where they are. Come experience and discuss innovative activations Jam3 has produced for the likes of adidas, LuluLemon, Levi’s, Estee Lauder Corporation and more.

        Springs Ballroom A
        Unity

        Get a sneak peek of Unity Technology’s branded AR and playable experiences, ranging from AR and playable ad units, scannable on-pack AR experiences, and bespoke AR applications, showing the breadth of creative possibilities available with real-time 3D.

        Springs Ballroom A
        The Wall Street Journal

        Wall Street Journal Stock Market on Magic Leap

        Ballroom Foyer


        5:00 pm - 5:05 pm
        Sinatra Ballroom 7&8
        Welcome & Opening Remarks
        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        5:05 pm - 5:30 pm
        Sinatra Ballroom 7&8
        Chairman’s Welcome
        Speaker
        Troy Young 3
        Troy Young
        President, Hearst Magazines

        5:30 pm - 6:00 pm
        Sinatra Ballroom 7&8
        The Gathering Storm: Becoming a Regulated Industry
        The digital media and marketing industry has sat atop the U.S. economy for many years, facing little government regulati... Read More

        The digital media and marketing industry has sat atop the U.S. economy for many years, facing little government regulation and few restrictions on the use of data. But over time, for a variety of reasons, trust began to erode and the gathering storm around online privacy reached a boiling point. By 2016, state, federal and global governing bodies began weighing in on advertising, tracking and privacy practices, in an attempt to address growing consumer concerns around the security and responsible use of their data. Today, the multitude of regulatory proposals bearing down on our industry is creating compliance complexity that will no doubt hinder innovation and the online value exchange. IAB is working with government to protect consumers while enabling innovation through one nationwide, federal privacy standard. In this session, IAB’s EVP, Public Policy shares insights on where we are, how we got here, and how – together as an industry – we can weather the storm.

        Following the presentation, Dave sits down with Walmart’s Nuala O’Connor to discuss what this means through the lens of one of the world’s largest brands.

        Speakers
        Dave Grimaldi 1
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart

        6:00 pm - 6:45 pm
        Sinatra Ballroom 7&8
        Town Hall: Media, Technology, Truth, and Responsibility: Whose Side Are You On?
        A startlingly realistic new breed of AI-powered altered videos is starting to emerge, driven by advances in technology w... Read More

        A startlingly realistic new breed of AI-powered altered videos is starting to emerge, driven by advances in technology which make it possible to seamlessly alter individuals’ appearances and voices. Open to circulation by propagandists and other shadowy actors via social platforms, these videos have the potential to disrupt, alarm and anger populations. This threat poses new challenges for those in the field of video verification – so what strategies and technologies can we adopt to defend ourselves against this frightening new development?

        Reuters’ disinformation expert Hazel Baker shares insight on media manipulation, from the complex to the very simple, that may be used to distort the truth. Following Hazel’s presentation, a panel of industry thought leaders unpack what this means for the future of marketing, media and journalism.

        Speakers
        Hazel Baker
        Hazel Baker
        Global Head of UGC Newsgathering, Reuters
        John Battelle 1
        John Battelle
        Co-Founder and CEO, Recount Media
        Vivian Schiller
        Vivian Schiller
        Executive Director, Aspen Digital, The Aspen Institute
        Shiv	Singh
        Shiv Singh
        Chief Marketing Officer, Eargo
        Sara Fischer
        Sara Fischer
        Media Reporter, Axios




      • 7:15 am - 8:30 am
        Springs Ballroom B&C
        Brand Breakfast: Opportunities and Obstacles for Marketers in 2020 and beyond!
        Invite Only New to ALM this year, brand marketers gather behind a velvet-rope to talk though their biggest opportunities... Read More

        Invite Only

        New to ALM this year, brand marketers gather behind a velvet-rope to talk though their biggest opportunities and challenges. Led by two senior practitioners and innovators, this fast-paced and no-holds-barred session will wrestle with issues like:

        • Which new technologies and formats make for a great press release and which have real scale
        • How legacy partners and new friends can (and cannot) work together
        • What brands need to do to make sure they’re compliant with new rules like CCPA
        • Where to find new talent, and
        • What not to miss at ALM!

        Then, IAB’s SVP of Research Susan Hogan will give a sneak preview of the hot-off-the-presses IAB 250—the industry’s definitive list of disruptor brands, what they’re doing differently, and who they aim to disrupt!

        Speakers
        Chris Curtin
        Chris Curtin
        Chief Brand and Innovation Marketing Officer, Visa
        Susan Hogan 1
        Susan Hogan
        Senior Vice President, Research & Analytics, IAB


        7:45 am - 5:50 pm
        Consumer Experience Innovator Demos
        Interact with emerging consumer technologies 5G promises to bring emerging technologies more into the forefront of consu... Read More

        Interact with emerging consumer technologies

        5G promises to bring emerging technologies more into the forefront of consumer experience. AR and VR are among the technologies that stand to benefit from this move to 5G and offer new opportunities for brands and advertisers to reach consumers with richer interactions. Visit the Consumer Experience Innovator Demos to interact with these leading emerging technologies, and learn how they can be leveraged in your own strategies.

        GLOW

        AR mobile ads & AR QR codes in TV commercials

        Attendees will be able to scan a QR code with their smartphones to see virtual imagery from the show in their real surroundings.

        Ballroom Foyer
        Facebook

        Interact with the latest and greatest Oculus technology, including the Oculus Rift S — a new VR headset that combines the convenience of built-in Oculus Insight tracking technology with the full power of your PC. Built on the Rift Platform, Rift S gives gamers and tech enthusiasts access to the most immersive content that VR has to offer.

        Ballroom Foyer
        Jam3

        AR for Retail Customer Engagement

        Consumers today seek & expect immersive experiences and brands need to meet consumers where they are. Come experience and discuss innovative activations Jam3 has produced for the likes of adidas, LuluLemon, Levi’s, Estee Lauder Corporation and more.

        Springs Ballroom A
        Unity

        Get a sneak peek of Unity Technology’s branded AR and playable experiences, ranging from AR and playable ad units, scannable on-pack AR experiences, and bespoke AR applications, showing the breadth of creative possibilities available with real-time 3D.

        Springs Ballroom A
        The Wall Street Journal

        Wall Street Journal Stock Market on Magic Leap

        Ballroom Foyer


        9:00 am - 9:40 am
        Sinatra Ballroom 7&8
        The Great Collab: Harmonizing Privacy & Personalization
        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        9:40 am - 10:20 am
        Sinatra Ballroom 7&8
        The Next Evolution in Entertainment
        We are living through the next evolution in entertainment: the ability to stream video content onto our mobile phones. M... Read More

        We are living through the next evolution in entertainment: the ability to stream video content onto our mobile phones. Mobile phones are the most widely distributed, democratized entertainment platform the world has ever seen. And they have completely changed how consumers access content. Quibi will not shrink TV onto phones. It has set out to tell movie caliber stories — with the power of this new mobile technology. Quibi will create something entirely new — the first entertainment technology platform optimized for mobile viewing with quick-bite content created by Hollywood’s top talent. In this session, Quibi’s CEO Meg Whitman will outline its vision for the future of entertainment — and the opportunity presented on our most personal device.

        Speaker
        Meg	Whitman 1
        Meg Whitman
        Chief Executive Officer, Quibi


        11:00 am - 12:00 pm
        Tracks
        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tri... Read More

        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tribal concerns. Ranging from the nuances of new federal privacy legislation to inexorable changes in entertainment audience behavior, from the automation art of the possible to the sharpest edge of innovation, in these tracks you’ll see our best-in-class thought leaders and practitioners grapple with the most important challenges and opportunities digital marketers face in 2020 and beyond.

        The Future of Data Policy & Regulation: Beyond GDPR and CCPA

        Explore how today’s regulatory activity around data, privacy and compliance will fundamentally impact the future of marketing & media.

        View the full track here.

        Sinatra Ballroom 4-6
        Speakers
        Dave Grimaldi 1
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Alysa Hutnik
        Alysa Hutnik
        Partner, Kelley Drye & Warren LLP
        Stuart Ingis_ 2
        Stuart Ingis
        Partner, Venable LLP
        Christopher Loeffler
        Chris Loeffler
        Senior Director & Counsel, Privacy, Take-Two Interactive Software, Inc
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart
        Pedro Pavón
        Pedro Pavón
        Senior Counsel, Global Privacy , Salesforce
        Data & Automation: Beyond Programmatic

        Explore how automation powers the media marketplace, and how a privacy-centric, transparency-focused, cookie-free climate will impact the programmatic transacting of media today and tomorrow.

        View the full track here.

        Springs Ballroom F
        Speakers
        Travis Clinger
        Travis Clinger
        SVP of Addressability and Ecosystem , LiveRamp
        Todd Haskell
        Senior Vice President, CMO, Hearst Magazines
        Jaya Kolhatkar
        Jaya Kolhatkar
        Chief Data Officer , Hulu
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab
        Alex Weinstein 1
        Alex Weinstein
        Senior Vice President of Growth, Grubhub
        Video and The Streaming Revolution: Beyond OTT

        Explore how technology and changing consumer behavior is driving an exploding (and fragmented) streaming marketplace, and what this in turn means for consumers, advertisers and business practices.

        View the full track here.

        Springs Ballroom G
        Speakers
        Jeremy Cohen
        Jeremy Cohen
        VP, Head of Global Content Partnerships, Publicis Media
        Jeffrey Cole 1
        Jeffrey Cole
        Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism
        Julie	DeTraglia
        Julie DeTraglia
        Vice President and Head of Research & Insights, Hulu
        Scott Donaton 1
        Scott Donaton
        Head of Creative, Hulu
        Jenna Reddig
        Janna Reddig
        Director of Global Integrated Marketing, Beam Suntory
        Marketing in a 5G World: Infinite Connectivity, Infinite Innovation

        Today’s toy is tomorrow’s must-have tool; today’s sharpest-edge experiment is tomorrow’s scalable marketing platform. Explore how our new totally-connected world is shifting consumer attention away from yesterday’s devices and towards new immersive environments, digital intermediaries, and transformational experiences.

        View the full track here.

        Sinatra Ballroom1-3
        Speakers
        Janet Levine 1
        Janet Levine
        Leader, Invention+, Mindshare
        Chris Morgan - Oracle's Moat
        Chris Morgan
        Vice President, Strategy, Moat Product, Oracle Data Cloud
        Flavia Sparacino
        Flavia Sparacino
        Chief Executive Officer, Sensing Places Interactive
        Priscilla Valls 3
        Priscilla Valls
        Vice President, Agency and Advertiser Development, Pandora
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        11:00 am - 11:10 am
        Sinatra Ballroom 4-6
        The 2020 Outlook: Privacy, Policy & Regulation
        Speaker
        Stuart Ingis_ 2
        Stuart Ingis
        Partner, Venable LLP

        11:10 am - 11:35 am
        Sinatra Ballroom 4-6
        Creating Trust
        In a post-GDPR and CCPA world, brands and media companies alike are preparing to navigate a new era of advertising. Nual... Read More

        In a post-GDPR and CCPA world, brands and media companies alike are preparing to navigate a new era of advertising. Nuala O’Connor shares how Walmart uses data and technology to empower consumers to trust the storied retailer with their data, and explores how other brands can take a similar approach.

        Speakers
        Dave Grimaldi 1
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Nuala O’Connor
        Nuala O’Connor
        Senior Vice President and Chief Counsel, Digital Citizenship, Walmart

        11:35 am - 12:00 pm
        Sinatra Ballroom 4-6
        CCPA Live: Where is Industry Landing?
        Now that California’s privacy law is in effect, publishers, advertisers, and their adtech partners are moving beyond i... Read More

        Now that California’s privacy law is in effect, publishers, advertisers, and their adtech partners are moving beyond initial compliance efforts, and wrestling with the harder questions around implementation. This panel explores how the industry is responding to these legal and compliance challenges, benchmarking where consensus is emerging and what remains ambiguous or unknown.

        Speakers
        Christopher Loeffler
        Chris Loeffler
        Senior Director & Counsel, Privacy, Take-Two Interactive Software, Inc
        Pedro Pavón
        Pedro Pavón
        Senior Counsel, Global Privacy , Salesforce
        Alysa Hutnik
        Alysa Hutnik
        Partner, Kelley Drye & Warren LLP

        11:00 am - 11:10 am
        SPRINGS BALLROOM F
        Connections Without Cookies and the Future of the Open Web
        Speaker
        Travis Clinger
        Travis Clinger
        SVP of Addressability and Ecosystem , LiveRamp

        11:10 am - 11:35 am
        Springs Ballroom F
        Data 2020: The Leadership View
        The role of data is central to the operation and success of the modern media and marketing organization. This means lead... Read More

        The role of data is central to the operation and success of the modern media and marketing organization. This means leadership, culture and the organization are now the core of the data and analytics leader’s scope. Forming partnerships between business and data & analytics teams is more pressing than ever. In this session two senior executives share their visions for what it means to build and lead data-centric organizations, and drive a culture of data-drive decision making across their companies.

        Speakers
        Todd Haskell
        Senior Vice President, CMO, Hearst Magazines
        Jaya Kolhatkar
        Jaya Kolhatkar
        Chief Data Officer , Hulu
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab

        11:35 am - 12:00 pm
        Springs Ballroom F
        Is Your Marketing Really Making a Difference? Incrementality and Incentives Will Decide.
        How can marketers be confident that the dollars they are spending on growing their business are making a difference? Ent... Read More

        How can marketers be confident that the dollars they are spending on growing their business are making a difference? Enter incrementality: the holy grail of marketing measurement that everyone talks about and platforms try to convince you they bring.

        Without feedback loops on incrementality, how can marketers be confident in their ROI? In this talk, Alex will explore ways to measure incrementality in both simple (coupons, SEM, in-product) and complex cases (awareness media), ultimately educating marketers on how they can measure marketing dollar spend efficacy and why a separation of church and state is necessary in the process.

        Additionally, Alex will walk attendees through how they can design their marketing org setup in a way that will maximize potential outcomes. How can they define the values for their team and partners that will drive them to take risks and truly learn? Should they outsource growth to agencies that have all the expertise in the world, but none of their interests in mind? And if so, how can they maximize the chance of success? Aligned incentives is the second part of the equation that will determine whether their marketing investment will make a difference.

        Speaker
        Alex Weinstein 1
        Alex Weinstein
        Senior Vice President of Growth, Grubhub

        11:00 am - 11:10 am
        Springs Ballroom G
        TV Landscape: What’s Happening Out There?
        Speaker
        Julie	DeTraglia
        Julie DeTraglia
        Vice President and Head of Research & Insights, Hulu

        11:10 am - 11:35 am
        Springs Ballroom G
        Winning the Streaming Revolution (without making consumers lose!)
        With the streaming wars heating up, the question on everyone’s mind is: is there a tipping point for consumers? This d... Read More

        With the streaming wars heating up, the question on everyone’s mind is: is there a tipping point for consumers? This discussion dives into what winning the streaming wars look like, especially when it comes to the end user, and some non-traditional ways that brands can immerse themselves into the streaming wars.

        Speaker
        Jeffrey Cole 1
        Jeffrey Cole
        Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism

        11:35 am - 12:00 pm
        Springs Ballroom G
        The Creative Imperative For Streaming Video
        We know that competition for consumer attention has reached new heights. As streaming TV captures the attention of more ... Read More

        We know that competition for consumer attention has reached new heights. As streaming TV captures the attention of more consumers than ever before, serving the right ad to the right person at the right time is no longer enough to captivate and connect with a generation of streamers.  In this session, you’ll hear how brands, agencies and creative visionaries are transitioning media spend into advanced streaming TV strategies, how they’re embracing and reimagining the creative opportunity that only exists in streaming to offer a better advertising experience for viewers.

        Speakers
        Jeremy Cohen
        Jeremy Cohen
        VP, Head of Global Content Partnerships, Publicis Media
        Scott Donaton 1
        Scott Donaton
        Head of Creative, Hulu
        Jenna Reddig
        Janna Reddig
        Director of Global Integrated Marketing, Beam Suntory

        11:00 am - 11:10 am
        SINATRA BALLROOM1-3
        Welcome & Opening Remarks
        Speaker
        Chris Morgan - Oracle's Moat
        Chris Morgan
        Vice President, Strategy, Moat Product, Oracle Data Cloud

        11:10 am - 11:35 am
        Sinatra Ballroom1-3
        See Tomorrow's Technologies Today
        Keeping up with new technologies and platforms – 5G, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (... Read More

        Keeping up with new technologies and platforms – 5G, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Computer Vision (CV), Machine Learning (ML), Artificial Intelligence (AI) can be overwhelming, and each of the new capabilities overlaps with and amplifies the others.

        5G is poised to be the game-changer technology enabling blazing fast connections that will allow us to send and receive huge amounts of data to and from our devices. Progress in machine learning and computer vision is unlocking unprecedented opportunities that range from creative uses of real-time video tracking of people and objects to facial recognition in retail, theme parks and airports. Voice interfaces power an increasing number of devices and services today, while with augmented reality we can now design layers of information and entertainment that virtually overlap our real surround view of the world.

        All this high-velocity change leaves practitioners across the digital ecosystem with pressing questions: which new technology platforms are the most relevant to advertising today and why? How can we keep pace with transformational technologies to create meaningful experiences for customers? Get a head start on finding answers in today’s track keynote by Sensing Places CEO Dr. Flavia Sparacino.

        Speaker
        Flavia Sparacino
        Flavia Sparacino
        Chief Executive Officer, Sensing Places Interactive

        11:35 am - 12:00 pm
        Sinatra Ballroom1-3
        Generation Voice: The Vocal Consumer in a New Era of Connectivity
        The era of voice is now upon us and it has the power to be a huge game-changer. How we’ll interact with brands with ju... Read More

        The era of voice is now upon us and it has the power to be a huge game-changer. How we’ll interact with brands with just the power of our voice will have dramatic implications on customer loyalties. How should marketers prepare to gain a foothold in this new audio-driven customer battlefield? And how do brands drive the “New Language” to connect with your audience?

        Speakers
        Janet Levine 1
        Janet Levine
        Leader, Invention+, Mindshare
        Priscilla Valls 3
        Priscilla Valls
        Vice President, Agency and Advertiser Development, Pandora
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        12:05 pm - 12:50 pm
        Town Halls & Workshops
        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorn... Read More

        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorny, complex and urgent industry issues and help set the IAB agenda for the next 12 months.

        At the same time, our partner Workshops dig deep into key issues from particular points of view.

        2020: The Mainstreaming of the Direct Brand Economy

        Commerce, content, and data are converging. Disruption has swept through the digital economy—from brands to media companies…from go-to-market strategies to the data we use for targeting and measurement.  The Direct-to-Consumer business model offers strategic solutions and learnings for all. Here’s what you need to know.

        Springs Ballroom B&C
        Speakers
        Susan Hogan 1
        Susan Hogan
        Senior Vice President, Research & Analytics, IAB
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB
        Brand Safety and Suitability: A Call to Action

        Current events have pushed brand safety and suitability to the forefront of the conversation.  Widely varying categorizations and protocols have made the establishment of universal brand-safety standards more difficult at the very time they’re needed most.  Join panelists from the 4A’s, Dentsu Aegis Network, Bank of America and GroupM as they tackle this thorny issue and make concrete recommendations for a path forward for brands, agencies and publishers alike.

        Springs Ballroom D&E
        Speakers
        Joe Barone 2
        Joe Barone
        Managing Director Brand Safety, GroupM
        Christopher Guenther
        Christopher Guenther
        Senior Vice President, Global Head of Programmatic, News Corp
        David Murnick 2
        David Murnick
        EVP, Digital Media Operations & Technology Partnerships, Dentsu Aegis
        Terri Schriver
        Terri Schriver
        Senior Vice President Enterprise Customer Engagement and Investment, Bank of America
        Amit Shetty
        Senior Director, Video & Audio Products, IAB Tech Lab
        William Bock
        William Bock
        Data and Media Consultant, 4A's
        Publisher Data - The New Media Currency?

        Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With third-party cookies now a thing of the past, advertisers are becoming data-poor, and publisher’s first-party data is becoming the dominant currency in the digital ad market. How can publishers use this to build direct relationships with media buyers? In this session, Kristy Schafer will talk to Stephanie Layser from News Corp, Scott Messer from Leaf Group and Chip Schenck from Meredith to explore what the future holds for media trading when data becomes a publisher asset instead of a commodity.

        Sinatra Ballroom 9&10
        Speakers
        Stephanie Layser 1
        Stephanie Layser
        VP, Advertising Technology, Operations, News Corp
        Auto Draft 544
        Scott Messer
        Senior Vice President, Media, Leaf Group
        Auto Draft 545
        Joe Root
        CEO, Permutive
        Kristy Schafer (Shipman) - VP, Americas - Permutive | LinkedIn
        Kristy Schafer
        VP, Americas, Permutive
        Chip Schenck 1
        Chip Schenck
        Vice President, Data & Programmatic Solutions , Meredith Corporation
        Making Content King Again: Contextual Data in a World Without Cookies

        As we evolve in digital media, a core tenet of marketing in other mediums seems to be making a big comeback: context. With privacy concerns coming to the forefront, publishers and marketers have begun to remember that understanding the state of mind of the audience by understanding what they are reading or watching will drive positive outcomes. Come join leaders in marketing, publishing, and technology to discuss what is ahead, and set the agenda for 2020.

        • How can contextual data be used as a proxy for audience data in a cookie-less world?
        • What is the value of creative in a world without cookies?
        • How can contextual advertising help buyers and publishers gain insights from their audiences?

        Provocateurs
        Sara Badler, Senior Vice President, Programmatic Revenue, Dotdash
        Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising
        Lauren Silva, Vice President, Partnerships, CBS interactive
        Eden Gorcey, Senior Vice President, Enterprise Strategy, Condé Nast

        Sinatra Ballroom 11&12
        Speakers
        Deva Bronson 1
        Deva Bronson
        EVP of Digital Investment, Amplifi US | Dentsu
        Auto Draft 238
        Doug Lauretano
        Senior Vice President & General Manager, Media.net
        Sarah Rose 1
        Sarah Rose
        Senior Vice President, International Digital Operations , Kinesso, IPG
        Solving for True Cross-Platform Measurement – What’s at Stake and What’s in the Way?

        The growth of platforms like OTT and OOH have made the need for universal cross-platform measurement more important than ever. This town hall unpacks what’s in the way of creating a common language and currency across platforms, and aims to drive consensus around what we can do today to drive toward a less fragmented future.

        • What’s required to improve cross-platform measurement, especially as it relates to video and TV reach, frequency and impact?
        • How can advertisers and publishers work collaboratively to come to an agreement on common metrics for cross-platform advertising?
        • How does today’s privacy/regulatory climate impact this?

        Provocateurs:
        Sable Mi, Chief Research Officer, NinthDecimal
        Trace Rutland, Director, Digital Hub, Ocean Spray
        Tal Chalozin, Chief Technology Officer and Co-Founder, Innovid
        David Cohen, President, David A Cohen Consulting
        Rene Santaella, former Head of Ad Sales & Marketing Operations, Sony Television Networks

        Sinatra Ballroom 13&14
        Speakers
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB
        Danielle Seth
        Danielle Seth
        Vice President, Business Development, Ampersand


        2:00 pm - 2:30 pm
        Sinatra Ballroom 7&8
        Interactive Entertainment: More Than Live Streaming Video Games
        You have probably heard that young people like to watch live streams of video games and chat alongside it, but you proba... Read More

        You have probably heard that young people like to watch live streams of video games and chat alongside it, but you probably haven’t heard why and how it impacts media consumption and delivery above and beyond gaming. Join Emmett Shear, CEO and Co-Founder of Twitch, as he walks through Twitch’s beginnings in live streaming video gameplay and how the habits of the community on Twitch–the viewers, content creators, game publishers, and other content rights holders–ultimately gave birth to a new genre of entertainment. Emmett will break down how Twitch is a reflection of media habits of today’s young, hard-to-reach audiences, and the mechanics that drive it.

        Speaker
        Emmett Shear 1
        Emmett Shear
        Chief Executive Officer, Twitch

        2:30 pm - 2:50 pm
        Sinatra Ballroom 7&8
        The Olympic Games: A Testing Ground for Commerce Innovation
        In this fireside chat, Chris Curtin, Chief Brand and Innovation Marketing Officer of Visa – a sponsor of the Olympic a... Read More

        In this fireside chat, Chris Curtin, Chief Brand and Innovation Marketing Officer of Visa – a sponsor of the Olympic and Paralympic Games Tokyo 2020 – will discuss the brand’s innovative approach to 360° sponsorships and how Visa successfully uses sponsorships of world-class sporting events to showcase its brand. Chris will share:

        • Expert commentary on sponsorship and sports marketing trends
        • Lessons learned from Visa’s deep experience as the only brand in the world that is a major partner with the International Olympic Committee, NFL and FIFA
        • Examples of how the company uses these major stages as testing grounds for consumers to experience cutting-edge commerce and retail technologies
        Speakers
        Chris Curtin
        Chris Curtin
        Chief Brand and Innovation Marketing Officer, Visa
        Brad Berens
        Brad Berens
        Strategic Advisor, IAB

        2:55 pm - 3:55 pm
        Tracks
        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tri... Read More

        From the big picture, universal industry issues of general session we transition in our deep dive tracks to focused, tribal concerns. Ranging from the nuances of new federal privacy legislation to inexorable changes in entertainment audience behavior, from the automation art of the possible to the sharpest edge of innovation, in these tracks you’ll see our best-in-class thought leaders and practitioners grapple with the most important challenges and opportunities digital marketers face in 2020 and beyond.

        The Future of Data Policy & Regulation: Beyond GDPR and CCPA

        Explore how today’s regulatory activity around data, privacy and compliance will fundamentally impact the future of marketing & media.

        View the full track here.

        Sinatra Ballroom 4-6
        Speakers
        John Deighton
        John Deighton
        Harold M. Brierley Professor of Business Administration, Harvard Business School
        Tyler Finn
        Tyler Finn
        Senior Policy Manager, Factual
        Dave Grimaldi 1
        Dave Grimaldi
        Executive Vice President, Public Policy, IAB
        Michael Hahn 5
        Michael Hahn
        Senior Vice President, General Counsel, IAB, IAB Tech Lab, and Trustworthy Accountability Group (TAG)
        Alex Propes 2
        Alex Propes
        Vice President, Public Policy & International, IAB
        Danny Sepulveda 05_2020
        Danny Sepulveda
        Senior Vice President, Policy and Advocacy, MediaMath
        Auto Draft 252
        Nada Stirratt
        Vice President, North America, Facebook
        Brad Weltman 3
        Brad Weltman
        Director of Privacy Policy Engagement, Facebook
        Data & Automation: Beyond Programmatic

        Explore how automation powers the media marketplace, and how a privacy-centric, transparency-focused, cookie-free climate will impact the programmatic transacting of media today and tomorrow.

        View the full track here.

        Springs Ballroom F
        Speakers
        Alysia Borsa 1
        Alysia Borsa
        Executive Vice President, Chief Marketing and Data Officer, Meredith
        Travis Clinger
        Travis Clinger
        SVP of Addressability and Ecosystem , LiveRamp
        Denise Colella 1
        Denise Colella
        Senior Vice President, Advanced Advertising Products & Strategy, Advertising Sales, NBCUniversal
        Lung Huang
        Lung Huang
        Head of Growth Solutions, Kinship, a division of Mars Petcare
        Megan Pagliuca 2
        Megan Pagliuca
        Chief Media & Data Officer, Hearts & Science
        Michael Palmer 2
        Michael Palmer
        Global VP, Emerging Tech, GroupM
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab
        Trace Rutland
        Trace Rutland
        Director, Digital Hub, OceanSpray
        Video and The Streaming Revolution: Beyond OTT

        Explore how technology and changing consumer behavior is driving an exploding (and fragmented) streaming marketplace, and what this in turn means for consumers, advertisers and business practices.

        View the full track here.

        Springs Ballroom G
        Speakers
        Eden Gorcey 1
        Eden Gorcey
        Senior Vice President, Enterprise Strategy, Condé Nast
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB
        Terence Kawaja 1
        Terence Kawaja
        Founder & Chief Executive Officer, LUMA Partners
        Justin Rosen
        Justin Rosen
        Vice President, Advanced TV Data & Research, Ampersand
        Maggie Zhang 2
        Maggie Zhang
        EVP, Video Research & Insights, Dentsu Aegis Network
        Julian Zilberbrand - New
        Julian Zilberbrand
        Executive Vice President, Advanced Media, ViacomCBS
        Marketing in a 5G World: Infinite Connectivity, Infinite Innovation

        Today’s toy is tomorrow’s must-have tool; today’s sharpest-edge experiment is tomorrow’s scalable marketing platform. Explore how our new totally-connected world is shifting consumer attention away from yesterday’s devices and towards new immersive environments, digital intermediaries, and transformational experiences.

        View the full track here.

        Sinatra Ballroom1-3
        Speakers
        Christy Hoskins
        Christy Hoskins
        Shopper Marketing Director , Whirlpool
        Michael Kahn
        Michael Kahn
        Global Brand President, Digitas
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        2:55 pm - 3:05 pm
        Sinatra Ballroom 4-6
        The Evolving Ads and Privacy Ecosystem
        Speaker
        Auto Draft 252
        Nada Stirratt
        Vice President, North America, Facebook

        3:05 pm - 3:30 pm
        Sinatra Ballroom 4-6
        The Socio-Economic Impact of Restricted Web Tracking—How We Got Here, What’s Unfolding and What’s the Way Forward
        Speakers
        John Deighton
        John Deighton
        Harold M. Brierley Professor of Business Administration, Harvard Business School
        Michael Hahn 5
        Michael Hahn
        Senior Vice President, General Counsel, IAB, IAB Tech Lab, and Trustworthy Accountability Group (TAG)

        3:30 pm - 3:55 pm
        Sinatra Ballroom 4-6
        Responding to Change: Adapting to Future Privacy Laws
        The California Consumer Privacy Act was the tip of the legislative iceberg for U.S. Data Privacy laws, and in 2020 a hos... Read More

        The California Consumer Privacy Act was the tip of the legislative iceberg for U.S. Data Privacy laws, and in 2020 a host of new federal and state laws will be debated. During this discussion, you’ll hear from industry experts about their prospects for data privacy legislation in 2020, and the steps they are taking to ensure their businesses remain one step ahead of the competition in this changing legal landscape.

        Questions we’ll answer:

        • How will data privacy impact your business model?
        • What will be the next state and federal privacy bills to become law?
        • How can companies reframe data privacy from a threat to an opportunity?
        Speakers
        Tyler Finn
        Tyler Finn
        Senior Policy Manager, Factual
        Danny Sepulveda 05_2020
        Danny Sepulveda
        Senior Vice President, Policy and Advocacy, MediaMath
        Brad Weltman 3
        Brad Weltman
        Director of Privacy Policy Engagement, Facebook
        Alex Propes 2
        Alex Propes
        Vice President, Public Policy & International, IAB

        2:55 pm - 3:05 pm
        Springs Ballroom F
        Opening Remarks
        Speaker
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab

        3:05 pm - 3:30 pm
        Springs Ballroom F
        Emerging Data-Driven Ad Formats
        Creating engaging and relevant ads is more important today than ever before. Learn how marketers navigate the emerging a... Read More

        Creating engaging and relevant ads is more important today than ever before. Learn how marketers navigate the emerging and nascent formats—including audio, OTT, and more—and discuss how leveraging data and targeting improves direct and personalized relationships with consumers.

        Speakers
        Denise Colella 1
        Denise Colella
        Senior Vice President, Advanced Advertising Products & Strategy, Advertising Sales, NBCUniversal
        Michael Palmer 2
        Michael Palmer
        Global VP, Emerging Tech, GroupM
        Trace Rutland
        Trace Rutland
        Director, Digital Hub, OceanSpray
        Travis Clinger
        Travis Clinger
        SVP of Addressability and Ecosystem , LiveRamp

        3:30 pm - 3:55 pm
        Springs Ballroom F
        The Data Centric Organization
        Brands and publishers more than ever are focused on bringing their data that is spread across multiple silos, into one c... Read More

        Brands and publishers more than ever are focused on bringing their data that is spread across multiple silos, into one centralized data platform. But challenges remain.  How do your teams take all that information and communicate it in a unified way throughout your organization’s marketing efforts?

        Speakers
        Alysia Borsa 1
        Alysia Borsa
        Executive Vice President, Chief Marketing and Data Officer, Meredith
        Lung Huang
        Lung Huang
        Head of Growth Solutions, Kinship, a division of Mars Petcare
        Megan Pagliuca 2
        Megan Pagliuca
        Chief Media & Data Officer, Hearts & Science
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab

        2:55 pm - 3:05 pm
        Springs Ballroom G
        Framing the Afternoon
        Speaker
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB

        3:05 pm - 3:30 pm
        Springs Ballroom G
        Stream Wars and the Future of TV
        This presentation draws observations about the current state of TV from the perspectives of the consumer, the media comp... Read More

        This presentation draws observations about the current state of TV from the perspectives of the consumer, the media companies and the digital challengers and examines strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. Terry Kawaja captures the zeitgeist of the ubiquitous streaming wars, discusses how TV and digital converge and handicaps the winners and losers of the current sector flux.

        Speaker
        Terence Kawaja 1
        Terence Kawaja
        Founder & Chief Executive Officer, LUMA Partners

        3:30 pm - 3:55 pm
        Springs Ballroom G
        A Stream Runs Through It: Connecting Measurement Dots Across CTV + Mobile Viewing
        Maybe you’re a cord-cutter or a cord-never or maybe you’re between, but one thing is true for everyone, we... Read More

        Maybe you’re a cord-cutter or a cord-never or maybe you’re between, but one thing is true for everyone, we’re all streaming and sometimes our mobile device is our only device for viewing story-based content on the go. But how is the measurement community accounting for these experiences that toggle between co-viewed and singular? In this session, measurement experts weigh in on how different viewing contexts are measured, planned and transacted and what the future may bring in an increasingly restrictive regulatory era where IFAs (identifiers for advertising) may no longer serve as the connective tissue for people-based measurement.

        Speakers
        Eden Gorcey 1
        Eden Gorcey
        Senior Vice President, Enterprise Strategy, Condé Nast
        Justin Rosen
        Justin Rosen
        Vice President, Advanced TV Data & Research, Ampersand
        Maggie Zhang 2
        Maggie Zhang
        EVP, Video Research & Insights, Dentsu Aegis Network
        Julian Zilberbrand - New
        Julian Zilberbrand
        Executive Vice President, Advanced Media, ViacomCBS
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB

        2:55 pm - 3:05 pm
        Sinatra Ballroom1-3
        Framing the Afternoon
        Speaker
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB

        3:05 pm - 3:30 pm
        Sinatra Ballroom1-3
        Case Study: How Whirlpool Creates Meaningful Connections
        Whirlpool & Digitas share how the brand uses emerging technology to create moments that matter with consumers, wheth... Read More

        Whirlpool & Digitas share how the brand uses emerging technology to create moments that matter with consumers, whether online, in the kitchen, in-store, or on the go.

        Speakers
        Christy Hoskins
        Christy Hoskins
        Shopper Marketing Director , Whirlpool
        Michael Kahn
        Michael Kahn
        Global Brand President, Digitas

        3:30 pm - 3:55 pm
        Sinatra Ballroom1-3
        Measurement on Emerging Platforms & Formats
        The democratization of mobile has given rise to the platform economy, where new platforms are coming into view at an acc... Read More

        The democratization of mobile has given rise to the platform economy, where new platforms are coming into view at an accelerated rate and exploding with consumer adoption! With a more connected world comes an increasingly complex media landscape, yet the core of the consumer-first imperative remains: experiences need to be relevant and seamless to garner attention and drive brand outcomes. Measuring attention meaningfully means going beyond simple verification of valid and viewable, but new formats introduce nuance where we must grapple with what metrics matter most and where? This panel will convene execs from major emergent platforms to engage in a conversation focused on measurement and the approaches both tactical and philosophical to delivering ads consumed as content in these new environments.

        Speakers
        Bret Leece
        Bret Leece
        Chief Data and Innovation Officer, Havas
        Ryan Moore
        Ryan Moore
        Head of Advertising Strategy & Solutions, Quibi
        Chris Morgan - Oracle's Moat
        Chris Morgan
        Vice President, Strategy, Moat Product, Oracle Data Cloud
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB


        4:30 pm - 5:15 pm
        Town Halls & Workshops
        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorn... Read More

        If this year’s ALM Track Sessions go deep, then our Town Halls go wide, asking all precincts to vote on the most thorny, complex and urgent industry issues and help set the IAB agenda for the next 12 months.

        At the same time, our partner Workshops dig deep into key issues from particular points of view.

        The Value of First-Party Data and Delivering a Personalized User Experience in the Age of Privacy

        Global privacy regulations like the GDPR and CCPA are constantly evolving, causing publishers to fundamentally change the way they collect consent while delivering personalized ads. It’s one thing to collect consent, but without a flexible solution to adjust to frameworks and standards, marketing teams are limited in their ability to engage with their audience. How can you give users control over their preferences while delivering personalized ads and demonstrating compliance with global regulations? In this session, you’ll learn the current state of the privacy landscape, how to leverage a consent management platform and the value of declared data capture.

        • Understand the current state of the privacy and regulatory landscape and how this impacts publishers
        • Discover how to leverage a consent management platform to centrally manage consent across standards and frameworks
        • Learn the value of declared data capture and its importance to your organization
        Springs Ballroom B&C
        Speaker
        Kevin Kiley
        Kevin Kiley
        Vice President, OneTrust
        A Hitchhiker's Guide to the “New Media” Galaxy. Insight on How Selling Advertising has Changed in Today’s Complex Platform Landscape

        As the world of media consumption evolves and consumer preference shifts, how do media companies and the ad tech industry adapt their sales efforts? This session will explore the industry shift with ad spends and will provide what solutions can accurately break down multimedia advertising data into the actionable insights needed to sell across media. We’ll discuss how the role of marketing data informs and improves how media companies approach brands.

        • Many media companies can offer a marketer the complete media mix.  But should they?
        • When do you offer new media platforms like podcasts, Snapchat or social influencers?
        • How important is offering unique ad units?
        • How important is targeting and advertising optimization?
        • How should ad-supported media companies evaluate where to make investments?
        • How do you prioritize formats, new types of ad units, or innovative targeting criteria?
        • What impact do new formats have on being a great partner to brands and their agencies?
        Springs Ballroom D&E
        Speaker
        Todd Krizelman
        Todd Krizelman
        Co-Founder and CEO, MediaRadar
        What Modern Marketers Are Really Thinking: Deciphering Perception vs. Reality in 2020

        In this session, Nielsen will debut findings from its annual marketing report on the challenges marketers are facing, their priorities, and how they perceive the effectiveness of all the channels at their disposal. The session will include insights on media investment decisions, demystifying common perceptions on how marketers make decisions and exploring the reality of what drives their choices. Following the insights presentation, Lana Busignani, EVP of US Analytics at Nielsen will moderate a fireside discussion with Angela Johnson, Client Development Officer about what’s ahead for 2020.

        Sinatra Ballroom 9&10
        Speakers
        Lana Busignani
        Lana Busignani
        EVP, Global Analytics, Nielsen
        Angela Johnson
        Client Development Officer, Dentsu Aegis Network
        Rick Song 2
        Rick Song
        SVP & Group Head of Digital, Nielsen
        The Tradeoffs Between Fragmentation and Scale in OTT: AKA How Many Targeted Eyeballs Does it Take to Fill an OTT Media Plan?!

        As Connected TV penetration grows–now estimated at 77% of all households–the medium becomes a logical option for extending the declining reach of linear TV.  But reallocating budgets doesn’t happen without understanding relative impact. This Town Hall will look to tackle how we can help brands and buyers answer the question “Is my advertising working on OTT?”

        • Why is the “network” different this time around – OTT versus display?
        • Is hyper-targeting an issue in OTT? What’s the sweet spot between efficiency and reaching impression goals (for example with local buys)?
        • What does the industry need to understand between the rise of subscription OTT (Apple+, Disney+, ESPN+) and advertisers’ desire to reach these audiences?
        • In the streaming landscape of platforms, dongles, connected TVs, and apps, what’s the current state interoperability and what’s needed to improve addressability for buyers?
        • How does data and subsequent targeting play a role in OTT?

        Provocateurs:
        Youssef Ben Youssef, Head of Ad Platform, Roku
        Darren Olive, Executive Vice President, National Ad Sales, Crackle Plus
        Pooja Midha, President, TrueX

        Sinatra Ballroom 11&12
        Speakers
        Eric John 5
        Eric John
        Senior Director, Digital Video Center of Excellence, IAB
        Lori Tavoularis
        Lori Tavoularis
        Senior Vice President, Digital Revenue & Operations, NXD

        5:20 pm - 5:50 pm
        Sinatra Ballroom 7&8
        How to Anticipate Customer Needs and Create Better Experiences
        Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and ho... Read More

        Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Chris Massey, SVP of Global Data Strategy & Transformation at Universal Pictures, to learn how innovative brands are preparing for the future of marketing.

        Speakers
        Sean Downey
        Sean Downey
        Vice President of Media Platforms, Google
        Chris Massey
        Chris Massey
        SVP, Global Data Strategy & Transformation, Universal Pictures



        11:00 am - 11:15 am
        Santa Rosa Ballroom
        Opening Remarks
        Speakers
        Dennis Buchheim 8
        Dennis Buchheim
        President, IAB Tech Lab
        Neal Richter 3
        Neal Richter
        Chief Scientist, SpotX

        11:15 am - 12:30 pm
        Santa Rosa Ballroom
        Supply Chain Transparency: Standards & Tools for Brand Safety, Anti-fraud, Data Decisions, & More
        Transparency is at the core of a number of our industry’s biggest challenges, including brand safety, fraud, audience ... Read More

        Transparency is at the core of a number of our industry’s biggest challenges, including brand safety, fraud, audience data quality, and supply path optimization. During this session, Tech Lab will provide a technical overview of standards and tools that give everyone in the supply chain more insight to inform decisions and actions. We’ll cover ads.txt, sellers.json, SupplyChain object, ads.cert, data labeling, taxonomies, and more.

        Speakers
        Per Bjorke 2
        Per Bjorke
        Senior Product Manager, Google
        Benjamin Dick 3
        Benjamin Dick
        Sr. Director, Product – Privacy, Identity & Data, IAB Tech Lab
        Kevin Flood
        Kevin Flood
        CEO, Powerlinks
        Dave Smith
        Dave Smith
        Senior Vice President, Monetization & Yield, Pandora

        3:00 pm - 3:10 pm
        Santa Rosa Ballroom
        Opening Remarks & Framing the Afternoon
        Speaker
        Jordan Mitchell 1
        Jordan Mitchell
        Senior Vice President, Privacy, Identity & Data, IAB Tech Lab

        3:10 pm - 4:15 pm
        Santa Rosa Ballroom
        Townhall: The End of Third-Party Cookies (and more …?!); What’s a Suitable Replacement?
        Our industry can no longer depend on any of the core device identifiers that serve as the foundation for the systems and... Read More

        Our industry can no longer depend on any of the core device identifiers that serve as the foundation for the systems and use cases that power digital advertising. We must collaborate around new standards, guidelines and best practices to move our industry forward responsibly in this privacy-forward world. This session is for the technically-oriented leaders (within publishers, advertisers, agencies and platforms) charged with figuring it out,and making it happen! We’ll quickly summarize a proposal formed by some of our industry’s brightest minds, then go straight into discussion.

        Speakers
        Andrew Casale 2
        Andrew Casale
        President & CEO, Index Exchange
        Jordan Mitchell 1
        Jordan Mitchell
        Senior Vice President, Privacy, Identity & Data, IAB Tech Lab
        Jason White
        Jason White
        Former SVP & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

        4:15 pm - 5:00 pm
        Santa Rosa Ballroom
        Town Hall II: Privacy Sandbox
        Walkthrough of the Chrome Privacy Sandbox and other browser proposals to address advertising use cases in a privacy-firs... Read More

        Walkthrough of the Chrome Privacy Sandbox and other browser proposals to address advertising use cases in a privacy-first environment without the traditional use of 3rd-party cookies. The session will cover details of the methods and browser APIs proposed by different browsers to replace identifier-based tracking methods.

        Speakers
        Dan Brackett 1
        Daniel Brackett
        Chief Technology Officer, Extreme Reach
        Stephanie Layser 1
        Stephanie Layser
        VP, Advertising Technology, Operations, News Corp
        Brad Smallwood 1
        Brad Smallwood
        VP, Marketing Science, Facebook
        Michael Tiffany 1
        Michael Tiffany
        Co-Founder & President, WhiteOps
        Sam Tingleff
        Sam Tingleff
        Former Chief Technology Officer, IAB Tech Lab

      • 8:30 am - 9:30 am
        Springs Ballroom B-E
        Breakfast Session: Driving Meaningful and Measurable Business Results Through Diversity and Inclusion
        Monique Nelson, Chair and Chief Executive Officer, UWG shares how creating a diverse and inclusive organization is more ... Read More

        Monique Nelson, Chair and Chief Executive Officer, UWG shares how creating a diverse and inclusive organization is more than just the right thing to do…. it’s the right thing to do for your business. Monique, one of the world’s leading diversity experts, unpacks “d-ROI”, and the empirical data proving that diversity in the workplace drives increased retention and profitability.

        This compelling conversation, produced by the IAB’s Women Leadership Initiative is open to, and essential for, ALL business leaders.

        Key Take-Aways:

        • Understand how ethnic diversity in the workplace impacts the bottom line
        • Get exclusive insights on the effectiveness of “d-ROI” and “Global Reflections” on talent and culture within your company
        • Learn how VR tools are helping to nurture EQ in the workplace

        Opening Remarks by Jo Kinsella, President, TVSquared
        Host & Emcee: Sheryl Goldstein, SVP, Member Engagement & Development, IAB
        Closing Remarks by Suzanne Taylor, Director, Head of Experiential Marketing, Xandr

        Speakers
        Sheryl Goldstein
        Sheryl Goldstein
        Executive Vice President, Member Engagement & Development, IAB
        Jo Kinsella
        Jo Kinsella
        President, TVSquared
        Monique Nelson 1
        Monique Nelson
        Chair & Chief Executive Officer, UWG
        Suzanne Taylor
        Suzanne Taylor
        Director, Experiential Marketing, Xandr


        8:30 am - 11:15 am
        Consumer Experience Innovator Demos
        Interact with emerging consumer technologies 5G promises to bring emerging technologies more into the forefront of consu... Read More

        Interact with emerging consumer technologies

        5G promises to bring emerging technologies more into the forefront of consumer experience. AR and VR are among the technologies that stand to benefit from this move to 5G and offer new opportunities for brands and advertisers to reach consumers with richer interactions. Visit the Consumer Experience Innovator Demos to interact with these leading emerging technologies, and learn how they can be leveraged in your own strategies.

        GLOW

        AR mobile ads & AR QR codes in TV commercials

        Attendees will be able to scan a QR code with their smartphones to see virtual imagery from the show in their real surroundings.

        Ballroom Foyer
        Facebook

        You can also interact with the latest and greatest Oculus technology, including the Oculus Rift S — a new VR headset that combines the convenience of built-in Oculus Insight tracking technology with the full power of your PC. Built on the Rift Platform, Rift S gives gamers and tech enthusiasts access to the most immersive content that VR has to offer.

        Ballroom Foyer
        Jam3

        AR for Retail Customer Engagement

        Consumers today seek & expect immersive experiences and brands need to meet consumers where they are. Come experience and discuss innovative activations Jam3 has produced for the likes of adidas, LuluLemon, Levi’s, Estee Lauder Corporation and more.

        Springs Ballroom A
        Unity

        Get a sneak peek of Unity Technology’s branded AR and playable experiences, ranging from AR and playable ad units, scannable on-pack AR experiences, and bespoke AR applications, showing the breadth of creative possibilities available with real-time 3D.

        Springs Ballroom A
        The Wall Street Journal

        Wall Street Journal Stock Market on Magic Leap

        Ballroom Foyer

        9:30 am - 9:40 am
        Sinatra Ballroom 7&8
        Framing the Day
        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        9:40 am - 10:10 am
        Sinatra Ballroom 7&8
        From the Rise of the Machines, to the Return of the Human Beings
        Speaker
        Deborah Wahl 3
        Deborah Wahl
        Global Chief Marketing Officer, General Motors


        10:25 am - 11:15 am
        Sinatra Ballroom 7&8
        The Great Debate! Agencies vs. Consultancies: Who Serves Brands Best?
        Simply choosing a conventional advertising agency from among holding company nameplates and independents is challenging ... Read More

        Simply choosing a conventional advertising agency from among holding company nameplates and independents is challenging enough for marketers, but over the last decade management consultancies have entered the industry in force with different offerings and capabilities. How do agencies and consultancies serve brands differently, and is it possible to determine which kind of partner serves brands best? Agencies maintain that their focus on media strategy, buying power, and creativity across different clients give them the advantage. On the other hand, Consultancies argue that they reach deeper into the C-Suite for greater strategic alignment and that they don’t carry the legacy structures and high costs of agencies.

        In today’s closing session of ALM 2020, one representative from an agency and one representative from a consultancy face off in front of a panel of American Idol-style brand judges pushing back on arguments and asking tough questions. Don’t miss it!

        Speakers
        David Geisinger
        David Geisinger
        Managing Director, Deloitte Consulting LLP
        Lung Huang
        Lung Huang
        Head of Growth Solutions, Kinship, a division of Mars Petcare
        Brian Monahan
        Brian Monahan
        Global Client President and Head of US Ventures , Dentsu Aegis Network
        Doug Neil 1
        Doug Neil
        Executive Vice President, Marketing, NBCUniversal
        Deborah Wahl 3
        Deborah Wahl
        Global Chief Marketing Officer, General Motors



        12:30 pm - 4:30 pm
        Golf: Digital Media Open @ IAB, In Partnership with 614 Group
        The Digital Media Open, presented by The 614 Group is the premier golf series that brings together senior leaders from a... Read More

        The Digital Media Open, presented by The 614 Group is the premier golf series that brings together senior leaders from all sides of the online advertising industry. Participate in the outing to enjoy a great game of golf while building lasting relationships with peers. Separate Registration Required.

         

        SPONSORED BY

        SPONSORED BY


      About the Venue

      IAB Dialogues 8

      JW Marriott Desert Springs Resort & Spa
      74-855 Country Club Drive
      Palm Desert, CA 92260