Committee & Council - New York, NY

IAB Data Center of Excellence 2019 Q4 All Committee Meeting

Dec 2 2019 / 3:00 pm EST

      Overview

      The IAB Data Center of Excellence invites you to attend our 2019 Q4 All Committee Meeting on December 2, 2019 at 3PM EST at our NYC Office 116 East 27th Street, 8th Floor, IAB AdLab or remotely via BlueJeans.

      Join us for an AI discussion focused on “Artificial Intelligence in Marketing: Where Brands and Consumers Meet through Data.” This session will provide in-depth insights into how AI is used as a data-decision making marketing tool including all the good, the bad and the ugly, that can come with it.

      Topics include:

      • Aligning marketing goals with AI solutions
      • How unintended bias can impact AI outputs
      • Real-world Case Study testimony