Brussels Moves the Goalposts for Ad Tech – New Laws and Ongoing Developments in European Privacy Law
The EU’s legislative and enforcement agenda for privacy and digital advertising continues to push forward in 2023. And as the compliance landscape in Europe is constantly evolving, participants in the digital advertising and media market must continue to learn and evaluate to keep up.
In this presentation, we will share insights from regulatory enforcement actions, provide commentary and further guidance on compliance, and give updates regarding ongoing ad-tech industry scrutiny. And, just when you thought you were on top of the GDPR, we will provide takeaways for the new Digital Service Act (DSA) and Digital Markets Act (DMA) that will impact our industry. Topics covered will include:
What the DSA and DMA mean for ad tech.
A “fireside chat’ with IAB Europe CEO Townsend Feehan on the future of the IAB Europe’s TCF given ongoing enforcement activity in Belgium.
What we are learning from recent and prospective enforcement actions
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.
Richard Lawne is a Senior Associate in Fieldfisher’s Silicon Valley office. He provides commercial and strategic advice to clients across a wide range of domestic and cross-jurisdictional privacy matters, including GDPR, ePrivacy and CCPA compliance as well as requirements impacting international data transfers. Richard is a member of the International Association of Privacy Professionals (IAPP) and a Certified Information Privacy Professional with concentrations in European law (CIPP/E) and US law (CIPP/US). Richard is a UK-qualified solicitor and also admitted to the State Bar of California.
I am Fieldfisher’s US Managing Partner. I am a Foreign Legal Consultant registered with the State Bar of California.
I’m one of a few leading EU privacy and technology specialists based full time in Silicon Valley. My daily workload focusses on data compliance projects and EU technology transactions (particularly those with a disruptive component).
For 20 years I have been advising clients selling and buying technology and on the regulations that may impact these sales and solutions. I have particular expertise where cloud, digital and online technologies converge and leverage data in order to deliver value. I spend a lot of time helping US businesses understand and grow in European markets. I negotiate deals; help explain and comply with regulations and work to explain compliance in order to reduce friction in the contracting process.
With EU/US personal data exchanges so fundamental to US technology offerings, a large proportion of my time is spent assisting with large global data transfer projects, GDPR “readiness”, internal governance and accountability structures and on data protection risk management. I also know my way around Europe’s consumer and internet laws.
I’m a technology industry insider acting primarily for high-growth or large tech sector businesses. With so much reliance on technology across industries, I often draw on these skills as enterprises from other sectors look to deploy technology
Stephan is a partner at Fieldfisher in Hamburg with 12 years’ experience in technology law. Stephan advises clients from across the globe in privacy regulation, media regulation, unfair trade practices regulation and technology law matters, with a particular focus on the adtech industry and AI regulation. His clients include cloud service providers, household-brand social networks and review platforms, some of the world’s leading ad tech businesses and specialist software providers for regulated industries. He regularly represents his clients in courts, including the European Court of Justice and the European Court of Human Rights.
