$399 - Non Members
$299 - IAB Members
This one-day course is designed specifically for those who are preparing to sit for the Digital Media Sales Certification exam, but can also benefit digital media sellers looking to keep up with the latest digital advertising standards and technologies. This class will address the changing digital media ecosystem, digital media sales techniques, managing client’s digital advertising campaigns, and using reporting to demonstrate successful campaign performance.
Can’t attend this class? Check out our online Digital Sales Certification exam prep course.
Media Value Chain | Cookie Pools |
Booking and Tracking | Digital Platforms |
Rich Media | Technologies |
Emerging Technology | Desktop and Mobile Advertising |
Media Math | Viewability Standards |
Display Banners & High Impact | Regulations, Terms & Conditions |
Digital Advertising Ecosystems | Video Formats |
Privacy Standards | Consumer Buying Funnel |
Search Fundamentals | VAST, VPAID, MRAID |
Consumer Purchase Journey | Targeting Capabilities |
Prospecting & Needs | Paid, Owned & Earned Media |
Mobile Targeting | Assessment |
Functions of Digital Agencies | Ad Serving Fundamentals |
Negotiation & Closing | Content Distribution Models |
Cookies, Tags, Pixels, Conversions | Aligning Products with Client Objectives |
Long Tail Content | Social Media |
Generating and Proposal | Ad Network & Exchanges |
Digital Audio | Launching & Monitoring |
DSPs, SSPs, and Trading Desks | Programmatic |
Pacing Reports | RTB (Real Time Bidding) |
Native Advertising | Reporting & Upselling |
Research and Measurement | Digital Advertising Metrics |
Audience Targeting | Data Providers |
This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or any one who has applied for or is considering taking the IAB Digital Media Sales Certification exam.
Training• Member: $299 |
Training + Exam Bundle• Member: $799 |
Questions? Contact [email protected]
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
*breakfast, lunch and beverages will be provided
Read More*breakfast, lunch and beverages will be provided
* Breakfast, lunch and beverages will be provided
Read More* Breakfast, lunch and beverages will be provided
Kara Dempsey has an established track record of training and leading high performing sales and service teams in Digital Media and Technology. Over the past 10 years she has worked to create a culture of on-going development and excellence at companies like Undertone and Intralinks. Her core skills include sales training curriculum development and delivery, coaching, creation and execution of role-play programs and sales process development. Kara believes training should be relevant and practical and has found professionals learn best in an engaging and supportive environment.