Overview
**THIS CLASS IS SOLD OUT**
Enroll in Digital Fundamentals Online Enroll in Digital Fundamentals on 4/16
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
This class sells out. We reco... Read More
**THIS CLASS IS SOLD OUT**
Enroll in Digital Fundamentals Online Enroll in Digital Fundamentals on 4/16
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
This class sells out. We recommend you reserve a spot early.
Topics Covered
| Consumer Behavior |
Native Advertising |
Rich Media |
| Audience Reach |
Earned Media |
Ad Serving |
| Social Media |
Campaign Measurement |
RFPs and Media Buying |
| Consumer Buying Funnel |
Search |
Digital Video |
| Media Math |
Consumer Decision Journey |
Compliance |
| Aggregated Media |
Responsive Design |
Trading Desk |
| Shared Media |
Programmatic Advertising |
Agency Structure |
| Publisher Content |
Media Mix |
Digital Audio |
| Ad Networks |
Ad Exchanges |
VSuite |
| Traditional & Digital Media |
Real Time Bidding |
Cookies |
| Ad Fraud |
Reach and Frequency |
Pixels |
| Campaign Optimization |
Demand Side Platforms |
Tags |
| Display |
Data Targeting |
Instream Video |
| Sell Side Platform |
High Impact |
Contextual Targeting |
| Instream Video |
Conversion Attribution |
|
Who Should Attend
This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.
Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.
Questions? Contact [email protected]
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
