Training - New York, New York

Digital Advertising Essentials for Lawyers, Policy & Privacy Professionals

May 20 2020 / 8:30 am 1:00 pm EST

$799 - Non Members
$599 - IAB Members

      Overview

      The Ecosystem and Technology Landscape Explained This comprehensive half-day workshop provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured and how digital media is bought and sold. We will talk about the different content types and ad formats in market, how advertising technology became essential to digital marketing strategies, and how data is used in the process of targeting and delivering ad campaigns. Who Should Attend... Read More
      Discussion Topics

      Agenda

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      About the Venue

      The IAB Ad Lab

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, NY 10016
       

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      This class counts as 8 hours of credits toward IAB Certification eligibility status.

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