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The Venue
Convene at 117 West 46th Street is located off of 46th Street, between 6th & 7th Avenue near the following subway stations:
47-50th St- Rockefeller Center Station: B, D, F, M
49 St Station: N, R, W
42nd St – Bryant Park: B, D, F, M
42nd St-Times Square Station: 7, N, Q, R, W, S, 1, 2, 3
Please: There are multiple Convene properties in NYC.
Continue Your CCS Experience with STRATACACHE’s “What’s in Store: Measuring in Store”
April 15, 9am – 4pm
About the Event
Join us for panels that move beyond simple point-of-sale data to explore comprehensive measurement frameworks that link in-store activities (e.g., visual merchandising, store layout, staff training, specific promotions) directly to customer behavior, satisfaction, and ultimately, sales and return on investment (ROI). Participants will share best practices, discuss technological solutions for data collection (e.g., sensors, foot traffic counting, digital integration), and deliberate on standardizing key performance indicators (KPIs) across the retail industry.
Key Discussions
- Defining and Standardizing In-Store KPIs: Determining which metrics (beyond sales) truly reflect success (e.g., conversion rate, basket size, time spent in store, customer satisfaction scores).
- Integrating Digital and Physical Data: Strategies for connecting online browsing/purchase behavior with physical store visitation and activity (Omnichannel Measurement).
- ROI Measurement for Store Enhancements: Assessing the financial return of investments in store remodels, new fixtures, or technology installations.
- Leveraging Emerging Measurement Technologies: Discussion on the practical application and data integrity of footfall counters, heat mapping, AI/computer vision, and associate performance tracking.
Featured Speakers
Executive 1
Chief Executive Officer
Big Company
Executive 2
Chief Executive Officer
Big Company 2
