In recent years, the penetration of smart speakers, voice assistants and the smart devices that talk to them has rapidly approached ubiquity in the US. It is expected that 75% of US households will have a smart speaker by 2025. Yet marketers have barely scratched the surface of how these platforms can be used to reach consumers. Moreover, new technologies around synthetic voice and natural language processing have made talking to machines more natural than ever.
At this event, we’ll talk to experts in the space about the bleeding edge of voice tech – well beyond playing music and turning your lights on. We’ll also bring event attendees into the discussion to speculate on possible use cases that could become reality in the near future.