Registered attendees: You can access the event with the Zoom link in the calendar invite sent from [email protected] when you registered.
Overview
Where Has Your Audience Gone?
Planning & Buying in a Time of Change.
2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.
In response to these ecosystem-wide changes, IAB is bringing together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.
The third day of the conference will focus on audio trends and strategy. As a companion to IAB 2020 Podcast Upfront, these sessions from Pandora, Megaphone, Triton Digital, NPR, Tru Optik, and iHeartPodcast Network will help buyers understand how to execute digital audio campaigns that are effective and efficient, the marketplace trends creating opportunities for advertisers, as well as the importance of compliance, standards, and brand safety.
- Media buyers, planners, strategists, and analysts preparing for an unprecedented 2021
- Brand marketers looking to engage new consumers during a time of change
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Extending incremental reach
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Growing your first-party data
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The future of AR and eSports
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Building multichannel plans that work
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Navigating a privacy-by-default future
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The rebirth of contextual targeting
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Optimizing programmatic buys
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Maintaining brand safety standards
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Attributing your campaign success
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Media planning during an election year
Agenda
Agenda:
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12:05 pm - 12:30 pmHow to Define the Future: A Conversation With ViacomCBS’ Bob Bakish and Pluto TV’s Tom Ryan on Effectively Reaching Audiences in 2021 and BeyondBob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conf... Read MoreBob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conference in this keynote session to discuss the power of streaming, and how to engage audiences and creatively adapt to stay ahead in a time of unprecedented change.
SpeakersBob BakishPresident and CEO, Paramount GlobalTom RyanCEO and Co-Founder, Pluto TVDavid CohenChief Executive Officer, IAB
12:30 pm - 1:00 pmThe Streaming-First Future is NowSomething big happened this year — for the first time, adults 18-34 spent more time on streaming TV than tradition... Read MoreSomething big happened this year — for the first time, adults 18-34 spent more time on streaming TV than traditional TV. Cord cutting accelerated, sports viewership scattered, and new viewership habits formed. TV has gone streaming-first. And it’s time that TV advertising goes streaming-first. Hear how Roku, America’s #1 streaming platform, is helping advertisers plan for a streaming-first future that is now
SpeakerJulian MintzNational Brand Team Lead, RokuSPONSORED BYSPONSORED BY
1:00 pm - 1:30 pmThe Paradox of Digital VideoAs finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers... Read MoreAs finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers. NBCUniversal is here to help navigate the rapidly evolving digital video landscape.
SpeakerSPONSORED BYSPONSORED BY
1:30 pm - 2:00 pmUS Holiday Charity InsightsWhile the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that peo... Read MoreWhile the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever to understand and quickly adapt to evolving shifts in online consumer behavior. Quantcast analyzed thousands of US donations across the key timeframes of Holiday 2019, #GivingTuesday 2019, and #GivingTuesdayNow 2020, to better understand shifts in donor audience profiles in the time of COVID-19.
SpeakerSomer SimpsonVice President of Product Management, QuantcastSPONSORED BYSPONSORED BY
2:00 pm - 2:30 pmReaching and Connecting with Multicultural Audiences in Relevant Ways in Today’s ClimateToday, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live... Read MoreToday, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live and time-shifted tv. Radio also leads for music discovery for Black audiences with 7 in 10’s agreeing with the statement ‘ FM radio is the way I discover new music’.
Radio personalities are hugely influential in communities of color. iHeart has a deep roster of on-air talent including Charlamagne tha God and The Breakfast Club, Big Boy, Steve Harvey, and the entire Breakfast Club Team to connect with your customers. 73% of Listeners perceive a deep connection with favorite radio personalities and 66% considered or purchased a product recommended by a favorite personality.
Join iHeartMedia’a EVP and CMO Gayle Troberman to discuss how best to connect with mulitcultual audiences leveraging the power of audio.
Takeaways:
- Why a huge engaged listening audience of Black and LatinX consumers turn to radio every day
- The power of the on-air influencer on Black and LatinX brand and purchase decisions
- How you can effectively get your brand in the ear of this desirable audience
SpeakerGayle TrobermanChief Marketing Officer, iHeartMediaSPONSORED BYSPONSORED BY
2:30 pm - 3:00 pmFinding Your AudienceCookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and ... Read MoreCookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and advertisers. In this session, Andrew Baron, VP of Marketplace, PubMatic, will speak to the current state of play and will highlight best practices from buyers and sellers on navigating the new identity landscape.
SpeakerAndrew BaronVP of Marketplace, PubMaticSPONSORED BYSPONSORED BY
3:00 pm - 3:45 pmThe Value of News: How News Builds Brands in Uncertain TimesIAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Re... Read MoreIAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Reuters, The Wall Street Journal, and The Washington Post), demonstrate how consumers view brands who align with hard and soft news content, its value to them and the impact of brands who support news content.
SpeakersBrad Berens, Ph.D.Editor In Chief, IABDavid CohenChief Executive Officer, IABJeff CollinsExecutive Vice President, Advertising Sales, FOX News MediaChristine CookSenior Vice President & Chief Revenue Officer, CNN Digital, WarnerMedia Ad SalesEric DanetzHead of Revenue, ReutersChandra KavatiChief Revenue Officer, APMJoy RobinsChief Revenue Officer, The Washington PostJosh StinchcombChief Revenue Officer, The Wall Street Journal | Barron's GroupChristy TannerExecutive Vice President and General Manager, CBS News DigitalSPONSORED BYSPONSORED BY
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10:45 am - 11:45 amPre-Conference Training: IAB Introduction to Streaming TV CourseThis high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this sess... Read MoreThis high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this session, you will gain foundational knowledge of the video and streaming TV landscape and identify key streaming TV consumption and ad trends as well as creative opportunities.
SpeakerJulie DeTragliaVice President and Head of Research & Insights, HuluPOWERED BYPOWERED BY
12:00 pm - 12:25 pmDriving Brand Responsibility Throughout the Media Planning ProcessDuring the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever b... Read MoreDuring the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success. Marketing leaders who want to learn best practices for building brand responsibility into their organizations should tune in!
SpeakersGary CoichyFounder and Chief Executive Officer, POD Digital MediaSheryl GoldsteinExecutive Vice President, Chief Industry Growth Officer, IABBernadette KnightSenior Category Director of White Spirits , Campari AmericaRachel LowensteinPartner, Associate Director, Invention+, MindshareBrad MoranchekHead of Global Media, Kimberly-Clark
12:25 pm - 12:55 pmMeasuring Quality and Performance in CTV: How to Make the Most of This Burgeoning ChannelAdvertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digita... Read MoreAdvertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. With increased advertiser demand, the need for third-party verification is becoming an imperative. From fraud to viewability and brand safety, advertisers are looking to measure effectiveness of this channel in much the same way they do digital video. But is that even possible and does it make sense?
In this session, we’ll explore how measurement happens on CTV, the fraud we’re seeing, as well as how brand safety and viewability will be brought to this burgeoning channel. We’ll give you the lay of the land and provide the insight you need to ensure quality and performance across your CTV campaigns.
Key Takeaways:
- CTV consumption trends in 2020
- The kinds of fraud we are seeing in CTV and how much is it impacting your investments
- How you can gain transparency into the CTV environment and where ads are running
- Where CTV should fit within your overall media mix, including linear TV
SpeakersJoshua LowcockChief Digital & Global Brand Safety Officer, UMMark ZagorskiCEO, DoubleVerifySPONSORED BYSPONSORED BY
12:55 pm - 1:05 pmThe Spoken Word Audio Report Sneak PreviewJoin Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with... Read MoreJoin Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with NPR, The Spoken Word Audio Report. The rise of podcasts and continuing growth of audiobooks have created a renaissance for spoken word audio, which continues to to take share away from music. This exclusive first look at our data will reveal spoken word’s current Share of Ear®, as well as insights from in-depth interviews with spoken word listeners.
SpeakerMegan LazovickVice President, Edison ResearchSPONSORED BYSPONSORED BY
1:05 pm - 1:35 pmSo You Want to Reach “GEN STREAM”?Between cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers ... Read MoreBetween cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers through ad supported TV continues to be challenged. As the media landscape continues to shift, ad-supported streaming audio is essential to the new media plan to deliver audience reach and scale, while also offering unique opportunities for targeting and personalization A Win-Win for both listener and advertiser.
SpeakersAlan SchanzerSenior Vice President, Agency and Advertiser Development, PandoraRitu TrivediClient President, MindshareSPONSORED BYSPONSORED BY
1:35 pm - 2:05 pmSamsung Ads: Smart, Easy, Effective - Making Advanced TV WorkThe events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partne... Read MoreThe events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partner that can find streamers, guide consumers through the funnel, and give you the reporting and measurement to prove that your instincts were right on the money.
Samsung Ads provides advertisers reach and access to 45M Samsung households, whether for broad brand awareness or a specific business outcome. Coupled that with a powerful platform, unmatched data and insights, and ad experiences that deliver results – Samsung Ads is a flexible partner helping advertisers to connect linear, OTT, gaming and more.
Join Samsung Ads’ Ryan Wilson, Senior Sales Manager and Director, Health/Pharma, who will discuss the power of Samsung Ads’ unique, incremental, and attributable reach that makes Samsung Ads the ideal partner, from awareness through action.
The presentation will:
- Show how Samsung Ads creates holistic access to the Samsung household.
- Provide examples of effective audience reach as they continue to follow the content into streaming.
- Discuss the in’s and out’s of how best in class advertisers are driving results.
SpeakerRyan WilsonSenior Sales Manager and Director, Samsung AdsSPONSORED BYSPONSORED BY
2:05 pm - 2:25 pmTikTok: Marketing Starts with CommunityA fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the pl... Read MoreA fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the platform is navigating its future, what makes the TikTok community different, and how brands and buyers can leverage TikTok’s creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be.
- How the platform is navigating its future amidst the geopolitical turmoil
- What makes the TikTok community different and why its creators see it as a content and entertainment product (as opposed to a social media platform)
- How brands and buyers can leverage the TikTok creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be
SpeakersKatie PurisManaging Director, Global Business Marketing, TikTokEric JohnVice President, Media Center, IAB
2:25 pm - 2:40 pmMainStreaming: SVOD and BeyondStreaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the conten... Read MoreStreaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the content to satiate them. With the next stage of streaming already upon us, Nielsen dives into how the landscape has expanded beyond its early adopters and platforms and how media companies are evolving their strategies to satisfy consumer demand.
SpeakerScott BrownGeneral Manager, Audience Measurement, NielsenSPONSORED BYSPONSORED BY
2:40 pm - 3:10 pmAudiences Now: What Matters Most to Marketers2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many... Read More2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many marketers responded to this uncertainty by pausing or canceling campaigns. However, marketers have consistently pointed to Q3 as the start of the recovery road (Source: AdPerceptions, From Paralysis to Scenario Planning in the Coronavirus Economy, July 2020). As marketers plan for the rest of 2020 and going into 2021, we will hear from top marketing leaders about what they need from their partners, where they are making their bets for 2021, and how they are crafting impact and relevant messaging for consumers.
SpeakersIan MundorffGlobal Head of Media, HPRandall RothenbergExecutive Chair, IABMegan StookeDirector, GM Brand Strategy and Experience, General Motors
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12:05 pm - 12:25 pmThe Current State of AudioEdison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights ... Read MoreEdison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights from the company’s industry-leading Infinite Dial report, the latest Share of Ear® information, and how technology has impacted audio from the Smart Audio Report from NPR and Edison Research. Tom will present the total picture of audio consumption in America, from streaming music to podcasting and everything in between to help attendees understand the power of audio.
SpeakerTom WebsterSenior Vice President, Edison Research
12:25 pm - 12:55 pmMeasuring the Impact of Podcasts, and the Host-Read DifferenceThe host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on ... Read MoreThe host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on investment with this product. A leading reason why host-reads excel – and why so many brands choose them – is listeners’ trusted relationship with hosts. The question has been: how do we measure and quantify this power? Stitcher and Signal Hill Insights teamed up to do just that, and will share the results of this ground-breaking study. We’ll also dive into how host-read ads fit into a comprehensive, and measurable, podcast campaign strategy that leverages the full-range of podcast advertising products to efficiently maximize audience reach, scale and impact.
SpeakersConor DoyleSVP, Strategy and Investment, Veritone OnePaul RiismandelSenior Director of Marketing and Insights, StitcherSarah van MoselChief Revenue Officer, StitcherJeff VidlerPresident, Signal Hill InsightsElliott WoodruffManager, Integrated Media Planning, OMD
12:55 pm - 1:05 pmPodcasting 2021: The Intersection of Creativity + InnovationIf nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of th... Read MoreIf nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of the unique ways we’ve helped our clients communicate with their customers through podcast advertising – and some of the new and innovative formats on the horizon.
SpeakersNick CuroshMidwest Director of Sales, MegaphoneGeorge GehringSenior Director, Creative Solutions, MegaphoneSPONSORED BYSPONSORED BY
1:05 pm - 1:15 pmThe Barriers Brands Face When Advertising in Podcasts and How to Overcome ThemIn this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Dig... Read MoreIn this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Digital, will demonstrate an overview of the rise in podcasting, and provide insight into the challenges brands face when advertising in podcasts, and the solutions available to combat them. Additionally, Daryl will discuss the benefits of using consistent, credible data and giving agencies the ability to access data directly to make the podcast advertising workflow more efficient.
Takeaways:
- What are the key factors driving growth in podcasting?
- What barriers have prevented many brand advertisers from embracing podcast advertising?
- Why do publishers need to transition from self-reported measurement data?
- How can agencies access data and streamline the podcast advertising workflow?
SpeakerDaryl BattagliaSVP Market Development & Strategy, Audience Research, Triton DigitalSPONSORED BYSPONSORED BY
1:15 pm - 1:45 pmBeyond The Download: Measuring Audio & Its EffectivenessToday audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media ... Read MoreToday audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media on mobile devices, presenting marketers with a unique opportunity to reach audiences wherever they are. Yet when compared with other digital media, audio has traditionally been more difficult to track… until now. Join National Public Media, NPR’s sponsorship subsidiary team, to learn more about this audio measurement evolution and to hear first-hand from one of its sponsors and their experience with tracking audio performance.
SpeakersJami OettingDirector of Editorial Strategy, HubspotBrett RobinsonVice President, Ad Operations, National Public MediaSarah TimminsAssociate Director, Podcast Ad Operations, National Public MediaSPONSORED BYSPONSORED BY
1:45 pm - 2:15 pmAdvanced Audio AdvertisingHow data and identity is propelling streaming audio into America’s fastest-growing advertising medium.
Read MoreHow data and identity is propelling streaming audio into America’s fastest-growing advertising medium.
SpeakerAndre SwanstonSenior Vice President, Media and Entertainment Vertical, TransUnionSPONSORED BYSPONSORED BY
2:15 pm - 2:25 pmThe 3 Cs of Podcasting: Consumers, Creators & ClientsJoin Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a... Read MoreJoin Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a fireside chat as they shed light on the power of data in podcast advertising.
Key takeaways include:
- How can data be used as a competitive advantage in the podcast space?
- What differentiates the podcast space from other media?
- What has as iHeart learned that you should know too?
SpeakersConal ByrneChief Executive Officer, iHeartMedia Digital Audio GroupHetal PatelExecutive Vice President, Research & Analytics, iHeartMediaSPONSORED BYSPONSORED BY
2:25 pm - 2:55 pmReach Conference Wrap PartyAfter three days of content focused on helping agency decision makers and brand marketers with their upcoming planning e... Read MoreAfter three days of content focused on helping agency decision makers and brand marketers with their upcoming planning efforts, David Cohen, CEO, IAB will be breaking down what we heard with a few agency leads and distilling the key advice and best practices.
SpeakersDeva BronsonEVP, Global Head of Brand Assurance, dentsu MediaDavid CampanelliChief Investment Officer, HorizonDavid CohenChief Executive Officer, IAB
Speakers & Moderators
Speakers & Moderators
Robert M. Bakish is President and Chief Executive Officer of Paramount Global. Bakish oversees one of the world’s leading producers of media and entertainment content, driven by a global portfolio of powerful consumer brands and flagship streaming platforms, including CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. In this role, which he assumed in December 2019, Bakish is responsible for growing the company’s creative assets, content capabilities and streaming services to serve important and diverse audiences, which consume over 30 billion hours of Paramount content globally across more than 180 countries.
Bakish’s leadership was integral to the successful merger of Viacom and CBS as he led the transformation efforts within the new company, combining two great cultures, formalizing a best-in-class leadership team and aligning the organization around strategic growth priorities centered on streaming. Importantly, Bakish created a new, unified global streaming organization and strategy to maximize Paramount content across pay, free and premium streaming services spotlighted by Paramount+, Pluto TV and Showtime OTT.
Prior to the recombination of Viacom and CBS, Bakish was the President and Chief Executive Officer of Viacom since December 2016. He led the revitalization and evolution of Viacom’s core businesses, returning the company to growth, and extending its leadership across multiplatform entertainment content, next-generation distribution and advertising. Through a strategy to deepen and expand Viacom’s presence in digital and live experiences, Bakish also stewarded the key acquisitions of free streaming television service Pluto TV; Gen-Z focused brand Awesomeness; influencer marketing firm WHOSAY; and VidCon, the world’s largest celebration of online video fans and creators.
Bakish previously headed the company’s international business as President and CEO of Viacom International Media Networks (VIMN) since 2007. Under his leadership, VIMN more than doubled revenues and broadened its portfolio with new, broadly distributed pay-TV networks, including Spike and the Paramount Channel, as well as general entertainment broadcast networks Channel 5 in the U.K., Telefe in Argentina and Colors in India. At the same time, he guided the company to launch Viacom Play Plex and other innovative mobile streaming offerings that introduced a new generation of young audiences to Viacom’s popular brands and IP.
Bakish joined Viacom in 1997, and held a series of senior corporate, sales and development positions at the company. He previously worked as a partner with Booz Allen & Hamilton in its Media and Entertainment practice.
Bakish has an M.B.A. from Columbia Business School and a B.S. in Operations Research from Columbia’s School of Engineering and Applied Science. He serves on the boards of both schools and is also a Director on the Board of AVID Technologies, a NASDAQ-listed company.
Andrew Baron has been working in the media and technology industries for over a decade. He joined PubMatic in 2012, holding roles in product, engineering, operations, and corporate strategy. In 2016, Andrew was appointed to vice president of marketplace, where he is responsible for PubMatic’s growth initiatives, machine learning, and monetization.
Prior to PubMatic, Andrew began his career at Microsoft as part of an early talent development program for finance & strategy. As a strategy manager, he was part of the team responsible for guiding Microsoft’s investments into its multi-billion dollar advertising business.
Andrew holds a bachelor’s in business administration from University of Michigan.
Daryl Battaglia
Daryl Battaglia
Daryl Battaglia’s career spans 20+ years in media measurement and data analytics. His expertise includes integrating data to help clients gain a holistic understanding of their customers, and to measure and optimize the effectiveness of advertising. At Triton Digital, Daryl is responsible for the growth of its Digital Audio and Podcast audience measurement business, which includes launching new measurement solutions and new markets. Previously, he served in multiple roles at Nielsen, including his most recent role as VP Strategy & Innovation for its media analytics business.
Deva Bronson
Deva Bronson
Deva is a media industry veteran, with over 25 years of experience in both traditional and digital marketing and media.
In her role as EVP, Head of Brand Assurance, Deva leads Brand Assurance and Responsible Media Standards & Practices across dentsu agencies in the US. She also works with client teams across the Network to drive thought leadership and maintain consistency around best practices.
A true digital native, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
Deva graduated from Smith College, with a Bachelor’s Degree in Government (Political Science). She lives in the New York City area with her husband and son.
Scott Brown
Scott Brown
As General Manager of Audience Measurement at Nielsen, Scott Brown is responsible for innovating the company’s measurement products and driving the unification of its linear TV, advanced TV and digital solutions.
Under Scott’s leadership, Nielsen is overhauling its digital measurement methodology enabling the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. He will also transform Nielsen’s TV measurement to incorporate addressable advertising, CTV and streaming.
Since joining Nielsen in 2009, Scott has held various roles across product management and technology. Previously, Scott served as Chief Technology Officer for Nielsen’s measurement products. In that role, he led the technical implementation of its capabilities across mobile, computer and connected TVs including the migration of its infrastructure to the cloud. That cloud-based platform currently underpins Nielsen’s entire audience measurement product suite today.
Scott attended the University of Florida and earned a B.S. in Finance and M.S. in Information Systems. He was recently named a “Top 40 Under 40” honoree by The Tampa Bay Business Journal.
Conal Byrne
Conal Byrne
Conal Byrne is the Chief Executive Officer of the iHeartMedia Digital Audio Group, which includes the company’s fast-growing and high-profile podcasting business and #1 podcast publisher globally according to Podtrac, as well as the industry-leading iHeartRadio digital service; the company’s digital sites, services, newsletters and programs; and its digital advertising technology companies, including Jelli, RadioJar, Unified, Voxnest and the recently-announced Triton Digital acquisition, upon its completion.
Prior to joining iHeartMedia, Byrne was President and CEO of Stuff Media, Inc., home of the incredibly popular HowStuffWorks (HSW), which pioneered the podcast space with leading shows including “Stuff You Missed in History Class” and “Stuff You Should Know.” Byrne joined iHeartMedia when the company acquired Stuff Media in October 2018. Prior to Stuff Media, Byrne served as Senior Vice President of Digital Media for Discovery Communications, where he ran digital for all of Discovery’s U.S. networks’ sites and social platforms and led the launch of Discovery VR.
David is a 20-year industry veteran and a homegrown Horizon talent. He oversees all of Horizon’s media investment across media types. David created and leads Horizon Advanced, a dedicated team focusing on bringing advanced data to TV and how data can impact linear and OTT video buying. David works hand in hand with Horizon’s data solutions practice to bring advanced targeting and technology to all of Horizon’s investments and is actively breaking down buying silos towards true omnichannel planning and buying. David has already garnered some of the industry’s top honors, including winning a Mediaweek All-Star Award as well TV Week’s Buyer of the Year in 2019.
David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.
Gary Coichy
Gary Coichy
Gary Coichy is Founder and CEO of Pod Digital Media. Gary has worked at some of the largest media agencies from WPP Mediacom to Omnicom Resolution Media. Gary also worked internally at brands such as Lacoste, Verizon & L’Occitane where he led Digital marketing & E-Commerce efforts.
After 15 years of leading marketing efforts on both the agency and brand side. Gary founded Pod Digital Media – a premium Podcast agency. Pod Digital is the first Multicultural Podcast agency network giving advertisers access to the multicultural audience segment in the podcast ecosystem. PDM partners with podcasters to customize and deliver tangible results to blue chip advertisers.
He Launched Pod Media when he was Looking to retain one of his former clients – L’Oréal Carol’s Daughter. Gary reached out to all the podcast networks, but they had very limited roster of shows reaching Carol’s Daughter target audience. That was the light bulb moment that pushed him to launch PDM. The gap in representation in the marketplace for African American-, LGBTQ-, Women-hosted podcasts.
Gary grew revenue by 120% within the first 10 months of operations by partnering with the major media agencies and securing brand direct relationships. Gary secured partnership with NBPA giving Pod Digital Media exclusive rights to podcasts created by tier 1 Active NBA players. Brand Partners include but are not limited to McDonald’s, P&G, AT&T, New York Times, Walmart, Visa, HBO, Toyota, Showtime, Walgreens Universal Studios, Paramount Pictures and others. In January 2022, PDM Signed the first of its kind Multi-Year, Multi-Million dollar deal with McDonald’s.
Gary attended Berkeley College in White Plains, NY where he received a Bachelor of Science in International Business & Marketing. Gary also studied abroad at Regents College in London and has an Executive Certificate from Cornell University. Gary received Ad Age Advertising leading publication top 40 under 40 in 2019. Gary was also named one of 2020’s Most powerful people in podcasting.
Jeff Collins
Jeff Collins
Jeff Collins serves as the executive vice president of advertising sales for FOX News Media. In this capacity, Collins oversees advertising sales for all of FOX News Media, including FOX News Channel, FOX Business Network, FOX News Digital and FOX Weather. He joined the company from Viant Technology in May 2019.
As Chief Revenue Office for Viant, Collins oversaw all revenue for the company and its subsidiaries including, Specific Media, Vindico, Myspace and Xumo. After joining Viant in 2014, Collins was responsible for developing key digital marketing and emerging media strategies, which resulted in the company repeatedly exceeding revenue targets. In 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company. As part of Viant’s senior leadership team, Collins managed a global sales team of 120 across 12 domestic and international offices.
Previously, Collins spent 18 years with Turner Broadcasting where he held sales and leadership positions across many of the Time Warner brands. As Senior Vice President of Sales and Marketing, he oversaw all east coast sales representing 70 percent of the revenue across the CNN properties including, CNN, HLN, CNN Airport and CNN Digital.
A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.
Christine Cook
Christine Cook
Christine has 15 years of experience in digital advertising sales. She joined MSLO in July 2006 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.
Previously, Christine served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.
Nick Curosh is the Midwest Director of Sales at Megaphone, the leading provider of breakthrough podcast technology for publishers and advertisers. He has been a key player in building Megaphone’s advertising business since 2017, working with agencies and advertisers to develop and grow their on-demand audio strategies. Nick has deep experience in the podcast space, with a focus on audience insights, creative & data strategy, and measurement. Prior to Megaphone, Nick spent time at Tastemade and Viacom. He currently resides in Chicago.
Eric joined Thomson Reuters as Head of Revenue in April of 2020. In this role, Eric has oversight of all revenue lines and is responsible for accelerating growth across the Agency and Consumer businesses. He joined Reuters from AccuWeather, where he was Chief Business Officer, overseeing all global revenue-generating products, services, marketing and business development.
As the Head of Revenue for Reuters, Eric will lead our sales and customer success teams globally while establishing a holistic revenue growth strategy involving the targeting of new market segments, diversifying customers and categories, and identifying cross-selling opportunities across the wider portfolio.
Eric is an exceptional sales executive with an impressive track record in building new revenue streams, attracting new customers and scaling high growth media businesses. He reports into the President of Reuters and sits on the Reuters Executive Committee.
Julie DeTraglia
Julie DeTraglia
Julie DeTraglia is the Vice President and Head of Research & Insights at Hulu, where she oversees the company’s research teams in ad sales, consumer marketing, and user experience. DeTraglia leads the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.
Prior to joining Hulu, DeTraglia spent nearly 15 years at NBCUniversal, where she was most recently the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.
Julie serves on multiple industry advisory boards, including the Samba TV Data Science Advisory Board and the Cuebiq Product Advisory Council. In 2017, DeTraglia was recognized
as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. For 2019, DeTraglia has been featured in AdExchanger’s Pii Series. DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.
Conor Doyle
Conor Doyle
Bringing over 12 years of media, marketing strategy, and account management on both the client and agency side, Conor’s experience encompasses both brand development and direct response. This background gives him a unique ability to understand an advertiser’s objectives to develop and execute clear strategies with stair-stepped KPIs which have helped numerous Veritone One clients achieve lasting success. Whether working on behalf of a public company or launching a startup using broadcast media for the first time, Conor’s creative application of data and insights are a key factor to activate audiences and grow the bottom line. Conor’s current role exists to oversee Strategy and Investment for Veritone One to apply never before seen media insights from Veritone’s Cognitive Media Platform to improve decision making and campaign optimization for all Veritone One advertisers.
George Gehring
George Gehring
George Gehring is the Senior Director of Creative Solutions at Megaphone, the leading provider of breakthrough podcast technology for publishers and advertisers. He has been instrumental in developing Megaphone Studio, a hub for advertising ideation, storytelling, and audio production. George has extensive experience in creative strategy, integrated marketing, content development, and brand communications. He’s held key positions at Condé Nast, Hearst, PVH Corp., and has consulted for Meredith and Pandora. He currently resides in Brooklyn.
Sheryl Goldstein
Sheryl Goldstein
Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.
Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.
Bernadette Knight
Bernadette Knight
Bernadette Knight is the category lead for white spirits at Campari America, overseeing the brand strategy for a portfolio that includes SKYY Vodka, Espolon Tequila, Montelobos Mezcal and Bulldog Gin. Bernadette’s focus is building powerful, category leading brands that deeply connect with consumers. Prior to joining Campari Group, Bernadette worked for Shawn ‘Jay-Z’ Carter as the Global CMO at Champagne Armand de Brignac, where she created and led the new marketing division that helped shepherd the brand to becoming an icon in the champagne category. During her tenure, Champagne Armand de Brignac was awarded ‘fastest riser’ status on the Drinks International World’s Most Admired Champagne Brands list. Bernadette has deep experience in luxury brand building and held a variety of marketing leadership roles with LVMH across two continents, leading powerhouse brands such as Veuve Clicquot Champagne, Hennessy Cognac, Krug & Ruinart Champagnes and the Estates & Wines portfolio. Bernadette was named on Luxury Daily’s ‘Luxury Women to Watch’ list in 2018.
Joshua Lowcock
Joshua Lowcock
As UM’s Chief Digital Officer and the industry’s first Global Brand Safety Officer, Joshua is the go-to expert for insights on digital platforms, privacy and minimizing risk, and solutions for problems arising from new ad technologies.
Passionate about the convergence of media, digital, data and technology, Joshua leads digital strategy and innovation across all U.S. accounts including Coca-Cola, BMW, CVS Health-Aetna, Sony and USPS. In his role as Global Brand Safety Officer and architect of the 4As Advertiser Protection Bureau, Joshua leads UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, puts into effect global brand safety protocols for UM clients and works with all partners to ensure accountability to these standards.
Joshua is an AdWeek 50 honoree, serves on the Board of the Mobile Marketing Association (MMA), the Advisory Council of Rutgers’ Big Data program, the Industry Advisory Board for Vidcon and is a founding member of the Global Alliance for Responsible Media.
As the industry’s leading expert on brand safety and digital platform issues, Joshua is regularly quoted in outlets like the New York Times, Adweek, Reuters and Digiday.
A native of Australia, Joshua and his family now call New York home.
Rachel Lowenstein
Rachel Lowenstein
As Partner and Associate Director on Invention+ (Mindshare’s division dedicated to media innovation), Rachel leads digital innovation for CHANEL, BlackRock, Lufthansa, PANDORA Jewelry, and other brands across North America. She’s constantly leveraging new ways for brands to reach consumers, be it through AI, AR, VR, audio, voice technology, and more. As part of that, she serves as the agency’s internal Audio Innovation Lead, bringing new audio ideas and strategies to teams.
Rachel is also a fierce advocate for LGBTQ and gender equality. She’s one of the leaders for The Collective, an agency taskforce and cultural imperative that works to drive a diverse, intersectional workplace and bring those same principles to clients’ media plans.
A respected industry thought leader, Rachel’s insights have been featured in publications such as Adweek, Campaign, Mobile Marketer, and Luxury Daily. Her work has been honored at the Mobile Marketing Association’s SMARTIES, the OMMA Awards, the FCS Portfolio Awards, and more. Rachel was recently named one of The Drum’s “50 Under 30” for her creativity in media, and was previously awarded the 2016 Cynopsis Rising Star Award for her standout industry contributions. She also sits on the IAB Audio Council.
Rachel is a graduate of Arizona State University, Barrett Honors College with bachelor’s degrees in French and Marketing, magna cum laude.
Julian Mintz is responsible for growing partnerships with major Fortune 100 brands spanning Automotive, Entertainment, Technology, CPG, Insurance & Retail verticals. He has deep expertise in driving revenue emerging media platforms, first party data & measurement, mixed media strategies, and custom content curation. Prior to Roku, he was responsible for West Coast video revenue at Conversant Media, part of Epsilon, and held senior sales positions with Defy Media and Digital Broadcasting Group. Julian is a graduate of the University of California, Los Angeles.
Ian Mundorff is the Global Head of Media for HP Inc, overseeing traditional and digital planning and execution across Printers and PCs, B2B and B2C. Since joining HP, Ian has overseen an in-housing effort that has moved 75% of all North American media though an HP buying team, redefined HP’s brand safety and viewability standards, and completed a global consolidation of agencies.
Jami Oetting
Hetal Patel
Hetal Patel
Hetal Patel leads the Corporate & Consumer Insights team providing solutions for iHeartMedia that have transformed the media landscape & iHeartMedia’s go-to-market offerings.
In her role as the leader of the SmartAudio Intelligence Insights practice, she empowers 160 local markets and C-suite with data-driven stories that drive business outcomes across iHeartMedia’s multi-platform assets including radio, podcasts, digital and streaming audio.
She is the point person for all the data stories for the SEC, investor and analyst day presentations which lead up to iHeartMedia’s financial restructuring and IPO initiative.
Hetal’s insights drive iHeartMedia’s podcast deals such as Shonda Rimes, Hillary Clinton and Will Ferrell.
Most recently, Hetal’s analysis of the 2020 business and cultural landscape played a pivotal role in 2 product launches during the COVID pandemic and current social climate:
- Black Information Network: first and only 24/7 all news audio service providing trusted coverage with a Black voice.
- iHeartMedia’s LivingRoom Concert: first of its kind virtual event that was one of the top-rated entertainments telecast in 2020.
Among her accolades, she was featured in 12 of NYC tech’s leaders to know in 2019 by Built in NYC. Hetal supports charities including Indo Eye Care, Sakhi for South Asian women that provide humanitarian aid in villages of India and Africa.
As a working mother and immigrant, she understands the power of a diverse and inclusive environment and mentors students in the audio/marketing fields. Patel was enrolled in a PhD program for Consumer Psychology at University of North Carolina. She likes to pair her love of traveling with Insta-worthy moments, cooking Indian food and Bollywood dancing in her spare time.
Katie Puris
Katie Puris
Katie Puris is a Managing Director where she oversees business marketing for TikTok’s Global Business Solutions team. In her role, Katie is focused on building a world class creative marketing team and driving awareness of TikTok’s innovative digital marketing solutions. Prior to TikTok, Katie held leadership roles at Google and Facebook where she drove innovation and partnerships with brands and agencies to adopt new digital technologies and create exceptional marketing content. Katie also has deep marketing experience, leading brands like AT&T, FedEx, Frito-Lay, Visa and New Balance during her 10+ years at BBDO as Senior Vice President.
Paul Riismandel
Paul Riismandel
Paul Riismandel has been a podcast researcher since before the medium even had a name. He’s worked at Midroll, now a Stitcher company, since 2014 where he built and established the marketing and research strategy that laid the foundation for the company’s podcast advertising business. Heading up Stitcher’s B2B marketing efforts, he conducts market research and advertising effectiveness research that continues to demonstrate that podcasting is one of the most robust platforms for brands of all sizes.
Joy Robins
Joy Robins
Joy Robins is Chief Revenue Officer at The Washington Post. Robins joined The Post after five and a half years at Quartz, most recently serving as Global Chief Revenue Officer. There she led the company to triple digit growth while holding senior positions including SVP Global Revenue and Strategy and Vice President of Advertising and Strategy.
Before joining Quartz, Robins was a senior director at NBC News Digital and Vice President of digital advertising at BBC Worldwide. Her early career included positions at The Weather Channel and OMD.
Robins sits on the Board of Directors of the IAB and the DCN. In 2018, Robins was named one of the industry insiders solving digital advertising’s problems by Business Insider, and in 2017 she was recognized by Ad Age’s 40 under 40.
Robins graduated from Rutgers University.
Brett Robinson
Brett Robinson
As the Vice President of Ad Operations for NPR, Brett Robinson oversees strategy, campaign execution and monetization for all NPR digital properties – including podcasts, NPR.org, smart speakers and apps – which have increased in revenue by over 400% since 2015. Since joining NPM in 2007, Robinson has played a key role in the development of new digital revenue models, spearheaded the implementation of new ad serving technologies and inventory management strategies, and the establishment of client services standards. As a member of the IAB’s Podcast Working Group, Robinson actively contributes to the development of industry standards and best practices in digital audio.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.
Tom Ryan is CEO and Co-Founder of Pluto TV, the leading free streaming television service. Pluto TV offers 100,000 hours of content to over 26.5 million viewers in the US alone and has a global footprint spanning three continents across 22 countries.
Variety named Tom as a 2020 Digital Innovator and Fast Company cited Pluto TV as one of the Most Innovative Companies of 2020.
Tom served as CEO of Threadless, SVP of Digital Strategy at EMI Music and co-founder of Cductive. Additionally, he was a board member for Trunk Club and Society6.
Tom holds an AB from Dartmouth College and MBA from INSEAD in France.
Alan Schanzer
Alan Schanzer
As the Senior Vice President of Agency and Advertiser Development, Alan leads the company’s collaborations with advertising agencies and brands, providing strategic counsel to marketers to maximize the power of Pandora, and leveraging feedback from agencies and brands to help Pandora build attractive and innovative products.
Alan came to Pandora with nearly 20 years of experience in the media industry, having delivered strategic leadership, vision and insight to some of the most prominent brands worldwide. Prior to Pandora, Schanzer served as Chief Client Officer at Undertone Networks, where he worked with leading companies to create customized, cross-screen advertising solutions. Before joining Undertone, Alan was Managing Partner at MEC Interaction, where he worked with leading brands including AT&T, Citibank, Xerox, Campbell’s, Colgate, Paramount, Range Rover and Jaguar.
Alan received his B.A. from Syracuse University and resides in New York. Outside of work, Alan enjoys spending time with his family and friends, being on or near the water, travel, and live music. Alan’s favorite Pandora stations are: Working Tunes (cultivated for over four years), Jam Bands, Laid Back Beach Music, and Billie Holiday.
Somer Simpson
Somer Simpson
As Vice President of Product Management at Quantcast, Somer has led efforts around publisher measurement and audiences, the development of Quantcast Choice, a leading consent management platform for consumer privacy, and most recently, audience and activation tools for marketers.
Somer has spent over 20 years in online media and media-related start-ups. After starting her career in photojournalism, Somer moved into online publishing during its infancy, in 1994, where her work included leading digital content for the Miami Herald. She later worked for US newspaper publishing group Knight Ridder, the largest US newspaper publisher at the time. While there, Somer’s innovations in digital publishing helped a local Mississippi newspaper continue delivering news to citizens after Hurricane Katrina took its paper offline in 2005. The paper’s combined print and online coverage went on to win the 2006 Pulitzer Prize for Public Service Journalism.
Following several roles in technology and communications companies, Somer joined Quantcast in 2017.
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.
Megan Stooke
Megan Stooke
Inspired to attract the next generation of automotive customers, Megan Stooke leads the strategic marketing effort for the General Motors brand. In this time of exponential disruption, GM is laying the foundation for an all-electric future and redefining the boundaries of mobility. Stooke believes that personalized ownership experiences together with new business models will quickly transform the car buying journey.
Megan joined General Motors with the company’s Australian subsidiary; Holden. In 2005, she moved to Detroit and held marketing leadership positions with Chevrolet, Hummer and Cadillac, as well as GM’s global Marketing Operations. Prior to being appointed to the General Motors Brand in 2019, she was CMO for Maven, a GM startup mobility business.
An Australian native, she earned her Bachelor of Business from Monash University. Prior to joining GM, Megan started her career at Kraft Foods. She now considers herself a Detroiter, and is a US citizen. In her spare time, she enjoys keeping up with her son – as well as keeping up with culture and trends through her passion for food, music, travel and photography.
Josh Stinchcomb
Josh Stinchcomb
Josh Stinchcomb is the Global Chief Revenue Officer of Dow Jones and The Wall Street Journal where he oversees advertising and marketing solutions. Prior to this role, Stinchcomb held numerous positions at Condé Nast, including SVP of Corporate Sales, Publisher of Condé Nast Digital and most recently, Chief Experience Officer, where he oversaw branded content, experiential and licensing.
In 2008, he was awarded Sales Team Leader of the Year by MIN (Media Industry Newsletters). In 2009, he received a Top Performance Award from Condé Nast, and in 2013 was named to AdAge’s 40 under 40. Josh is a regular speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program. A graduate of Middlebury College in Vermont, Stinchcomb also has an M.B.A from New York University.
Andre Swanston
Andre Swanston
Andre is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As CEO and co-founder of Tru Optik, he has led the company’s business development, product innovation and go to market strategy. Under Andre’s leadership, Tru Optik has become the most relied upon DaaS (data as as service) partner across OTT, streaming audio and gaming. Tru Optik clients and partners include many of the largest publishers, ad tech platforms and advanced media. Andre is a frequent guest on Bloomberg and CNBC and often quoted in AdWeek and AdExchanger as an expert in streaming media and advanced advertising. Before founding Tru Optik, he served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City.
Christy Tanner
Christy Tanner
Christy Tanner is the Executive Vice President and General Manager of CBS News Digital. In this role, she oversees CBS News on all digital platforms, including CBSN, CBS News’ digital streaming news network featuring live, anchored coverage across platforms, as well as CBSNews.com, mobile apps and OTT apps.
Under Tanner’s leadership, CBSN continues to drive strong and sustained viewership growth. Drawing an audience with a median age of 37, CBSN has increased viewership every year since launching in 2014 and in June, CBS News Digital delivered its new #1 month of all time for unique visitors. CBSN also delivered its new #1 quarter of all time for streams in Q2 2020, outpacing the previous best Q1 2020. The new records follow strong and sustained momentum for CBSN, which set a new record for monthly streams in March, surpassing 100 million streams for the first time ever in a month.
During her tenure at CBS News Digital, Tanner has spearheaded the expansion of CBSN’s original content slate and continually broadened distribution to make CBSN available on every major platform including an international expansion into 89 countries.
Formerly, Tanner was the Senior Vice President and General Manager of CBS Interactive Media, a group of premier entertainment brands. Tanner joined CBS Interactive through the company’s acquisition of TV Guide Digital, where as CEO she transformed the business for an on-demand, streaming audience. She previously held executive positions with The Washington Post Company, Wolters Kluwer and Reed Elsevier.
Tanner is currently a board member and special advisor to the executive committee of Digital Content Next, the leading trade organization serving premium digital content companies, where she previously served as co-chair from 2015-2017.
Tanner holds a B.A. from Brown University and an M.B.A. from Columbia Business School.
Sarah Timmins
Sarah Timmins
As the Associate Director of Podcast Ad Operations at NPR, Sarah helps develop and implement new podcast ad products, manages ad tech relationships, and helps run day-to-day podcast sponsorship operations. She focuses on podcast attribution an ad-targeting products to help improve and measure performance for brands. Sarah has been part of the NPR team for 5 years.
For over 20 years, Ritu has been a noteworthy leader in the marketing space. You may know her from her current work leading retail and QSR businesses at Mindshare, TJX and Domino’s. But Ritu can also be credited with contributions to agencies such as Ogilvy, Universal McCann and Media Vest and publishers like Microsoft and AOL.
Ritu is a master orchestrator, agile, collaborative and has deep respect and devotion to her clients and team. Her impressive background in digital strategy and buying allows her to lead, challenge, and transform businesses. Having spent her entire career in digital media, both from the buyer and seller sides, combined with responsibility and oversight for traditional channels, gives her a unique vantage point of the media landscape and its evolution over time to better evaluate communication opportunities for her clients.
Over the years, Ritu has won many industry accolades, is a frequent contributor to panels and her thoughts have been published in many publications such as Adweek, Mediapost, NYTimes, WWD etc.. Ritu is Vice President of the industry organization 212 NYC, and sits on many advisory boards for the Ad Council, OWR and at Mindshare she is an executive sponsor of The Collective, an agency consultancy and cultural imperative that works to drive a diverse, intersectional workplace.
Troberman leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers across all of the company’s businesses, iHeartMedia’s 859 radio stations and iHeartRadio. Troberman is a marketing innovator and visionary. Prior to iHeartMedia, she served as Chief Marketing and Ideas Officer for IPG Mediabrands; before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their Chief Creative Officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX.
Tom Webster is a Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has over 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Podcast Consumer, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Ryan Wilson
Ryan Wilson
Ryan Wilson is Senior Sales Manager and Director responsible for leading the Health/Pharma vertical at Samsung Ads. With more than 12 years of digital marketing experience spanning Connected TV (CTV), Online Video (OLV), data, programmatic and mobile within start-up, rapidly growing and globally established companies. He helps brands bridge the gap between their linear and digital marketing by unlocking the power of data to identify, reach, engage and measure their most valuable audiences wherever they are consuming digital content.
Elliott Woodruff
Mark joined DoubleVerify in 2020 as Chief Executive Officer, responsible for oversight of global company operations, expansion into new markets and strategic product innovation – including DV’s CTV/OTT video capabilities. Mark brings over two decades of digital marketing and advertising technology leadership experience to the role, with expertise in CTV/OTT, data analytics and digital advertising optimization. Prior to joining DV, Mark served as the CEO of Telaria (NYSE:TLRA), where he was instrumental in establishing the business as the leading video and CTV monetization platform for premium video publishers. At Telaria, he led consistent growth in revenue and enterprise value, and spearheaded the company’s successful merger with Rubicon Project (NASDAQ:RUBI) – resulting in the industry’s largest independent sell-side advertising platform. Previously, Mark served as CEO of eXelate (Deloitte’s 2014 fastest growing tech company in NYC), where he led the sale of the company to Nielsen and subsequently assumed the role of Executive Vice President, launching the Nielsen Marketing Cloud. Prior to eXelate Mark held C-Level leadership roles at local digital media pioneers WorldNow (acquired by Frankly) and MediaSpan (acquired by Naviga). Mark earned his B.S. in Finance from Gannon University, where he also holds an Honorary Doctorate and his M.B.A. from the University of Rochester’s Simon School of Business. He has been named one of AdWeek’s Martech Superstars, Cannes Lions Judge and an E&Y Entrepreneur of the year Semi Finalist.
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KCSA Strategic Communications Kelly Scott Madison Kerrygold Keurig Dr Pepper Kimberly Clark Corporation Kimberly-Clark Kinesso Klick Klick Health Klick Inc KlientBoost KNDO/KNDU KO Alliance KO Alliance, LLC Kruskopf & Company KSM KSM South KSM South Advertising Agency Langa Eleven LaPlaca Cohen Lazada Lazada Group Lewis Media Partners Lilly Loblaw Digital Locked On Podcast Network LogMeIn
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Lyft Lytle Ventures LLC Macmillan Maggie Sottero Designs Manning Gotllieb Manscaped Manscaped, Inc Mark1 Mark1 Media Mark1 Media & Consulting Mark1 Media PTY Ltd Marketing By MK Marley Spoon Marley Spoon Inc. Marshall University MARY NITTOLO, INC., DBA the STUDIO Masterworks Mattel MauraLee Digital Max Stax Media McCann Health Engagement McCann Minneapolis Media Matters WorldWide Media Post Media Venue
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Multichannel News Mundoffice MUV Mylan N/A n/a NA Napa Gapa Beverages Corporation National Hockey League NCM Nebo Nestle NextNow Digital NINETY PLAY None Nonprofit organisation Noodle Partners Northampton Consulting Not Currently Employed Nova Entertainment Nu Media Mix (Ad Agency) OCD Media OCD Media LLC OCD Media, LLC
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Odysseus Arms okulus digital omd OMD OMD EMEA OMD MENA OMD New Zealand OMD Singapore Pte Ltd OMD Turkey OMD USA OMG OMG23 OMnet ONE Championship Orangetheory Orion Worldwide Pace University pal 8 media Pal 8 Media Pal 8 Media, Inc. Pal8 Media Palisades Media Palisades Media Group Palisades Mediagroup Palisades MediaGroup Pandora Media, Inc.
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Paper and Packaging Board Parkway Hospitals Singapore Pause Commercials Pence Media Penguin Random House Penguin Random House Audio Pepsico PepsiCo Pereira O'Dell Pernod Ricard Peter Mayer Advertising PETERMAYER PH PHD Media PHM Pinnacle Advertising Planit Planit Advertising, Inc. PluckStudio Pod Digital Media PodSearchAD Porter Airlines Postali Power Agency POWERPHYL MEDIA SOLUTIONS LLC
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PR4YOU Relaciones Públicas y Comunicación. Prodigous Progress Partners Publicis publicis Publicis Collective Publicis Groupe Publicis Health Media Publicis media Publicis Media Publicis Sapient PUBMATIC INC. Pushkin Industries PwC PXL QBP Quartz QuestTex R&R Partners R-Squared Radio Pictures Rain RAIN News Rain the Growth Agency Redbubble Refinitiv
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Refuel Agency / Thinking Cap Reporter RESOLUTE DIGITAL REX Rex Homes REX Homes Rhythm Rise Rising Tide Interactive Rogers Rogers Media Rogers Sports & Media Rogers Sports and Media Rokk Solutions RPM ADVERTISING Rutgers Business School Alumni Association Ryerson University Safe Auto Saltwater Collective Sam Houston State University Samsung Ads Santander Bank, N.A. sarl bekakra
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Spring & Bond Stacy Fields Starcom Stella Rising Stitcher Strategic America Strategic Media Ince Sublime Marketing T3 Tambora Ventures Target Media Tata Consumer Products Ltd TBD TBWA\Worldwide Teach For America TEH NATURES BOUNTY CO Television Academy Foundation The Adcom Group The Bouqs Co. The CBD Agency NYC The Cosmopolitan Las Vegas
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THE GARAGE (WPP) / MAZDA The Hair Shop, Inc. the johnson grup The Ramey Agency The Story Room The University of Newcastle The Well Advertising The Y in Central Maryland Tinuiti Tiny Horse a Team Whistle company TiVo TMP Worldwide Trade Commission of Spain / Foods from Spain Traffic Builders Traiders traider.com Travelers Trib Total Media Trilogy Interactive TriNet, Inc. TTC
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