The Power of Sound: Emotional Connection, Sonic Branding, Breaking Through the Clutter, Audio Intimacy, Echoic Memory
Broadcast Radio Overview, A Brief History of Radio, The Evolution of the Radio Industry, Terrestrial Radio, Satellite Radio, Digital Radio, Internet Radio (Digital Audio), Streaming Audio, Podcasts (Audio On-Demand), Smart Devices & Voice Assistants
Programmatic Audio, Digital Audio Planning and Buying, Digital Audio Ad Units, Targeting, Data Enhanced Buying, Brand Safety, Digital Audio Advertising Best Practices, Buying Digital Audio — Digital Team vs. Broadcast Team, Digital Audio Success Metrics
Attribution of Audio, Ad Tracking, Metrics, Streaming Audio Measurement & Reporting, Podcast Audience Measurement & Reporting, Ad Trafficking and Digital Audio Ad Specifications, The Ad Trafficking Process, Digital Audio Ad Serving Template (DAAST), Video Ad Serving Template (VAST)
Digital Audio Advertising Case Studies, Current Digital Audio Opportunities and ChallengesRead More
Digital Audio Advertising Case Studies, Current Digital Audio Opportunities and Challenges
About the Venue
Cancellation Policy: Class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.