$599 - Non-Members
$499 - IAB Members
Discussion Topics
-
Introduction to GDPR, CCPA & COPPA
-
Structure and scope of privacy legislation
-
Technical and organizational measures for engaging in targeted advertising
-
Considerations for collecting and using 1st and 3rd-party data
-
Legal case studies and precedents
-
Enforcement actions and importance of compliance
Agenda
Agenda
8:30 am - 9:00 am
Networking Breakfast
Food and beverages will be provided
Read MoreFood and beverages will be provided
9:00 am - 9:20 am
Course Introduction: Privacy Law’s Focus on Digital Advertising
Media Scandals
US Regulator Focus
EU Regulator Focus
Alistair Mactaggart and the CCPA
... Read More
- Media Scandals
- US Regulator Focus
- EU Regulator Focus
- Alistair Mactaggart and the CCPA
9:20 am - 9:30 am
Course Overview
GDPR: Set the stage for modern privacy laws
CCPA: A law born out of concern for digital advertising
COPPA: Intense regu... Read More
- GDPR: Set the stage for modern privacy laws
- CCPA: A law born out of concern for digital advertising
- COPPA: Intense regulator focus on serving targeted advertising to children
9:30 am - 10:25 am
General Data Protection Regulation (GDPR)
GDPR vs. Directive
What is the scope of the GDPR
How does the GDPR cover US companies doing business in the EU?
What... Read More
- GDPR vs. Directive
- What is the scope of the GDPR
- How does the GDPR cover US companies doing business in the EU?
- What are the potential fines?
- What is “personal data” and how does it relate to digital advertising?
- What is “special categories of personal data” and how does it relate to digital advertising?
- Legal basis of processing
- Consent and “legitimate interest”
- Do I need consent for cookies, pixel tags, and similar technologies?
- Do I need to update my privacy policy?
- IAB Europe Transparency and Consent Framework
- Data subject rights (rights of access, rectification, erasure, restriction, objection, and portability, and right against automated decisionmaking)
- Security and data retention
- Privacy by design and data protection impact assessments
- Do digital advertising companies need to appoint a “data protection officer”?
- Data breach requirements
- Data transfer requirements
- Processors
- Must-know “adtech” enforcement actions
- ICO “AdTech Report”
- Cookie walls
10:25 am - 11:20 am
California Consumer Privacy Act (CCPA)
What is the scope of the CCPA?
What are the potential fines?
What is “personal information?”
Required “business p... Read More
- What is the scope of the CCPA?
- What are the potential fines?
- What is “personal information?”
- Required “business purposes”
- The “sale” of personal information
- Where does the CCPA require consent?
- Do I need to update my privacy policy?
- CCPA rights
- Opt-out of “sales”
- What is a “sale” in the context of programmatic transactions?
- “Do Not Sell My Personal Information” link
- “Service provider exception”
- IAB Limited Service Provider Framework
- “Data broker” amendment
11:20 am - 11:40 am
Children's Online Privacy Protection Act (COPPA)
What is the scope of COPPA?
What are the potential fines?
What is “personal information”?
What is a “child-direct... Read More
- What is the scope of COPPA?
- What are the potential fines?
- What is “personal information”?
- What is a “child-directed” and “general audience” website?
- How does COPPA apply to digital advertising companies?
- What are the notice and consent requirements?
- Must-know “adtech” enforcement actions
About the Venue
Davis & Gilbert LLP
1740 Broadway, 19th Floor
(Between Broadway & 7th Avenue)
New York, NY 10019
New York, NY 10019
Please note: The building is currently under construction. The main entrance is now on 56th Street.
Cancellation Policy: Class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 4 hours of credits toward IAB Certification eligibility status.
