2015 IAB Small Publisher Conference & Fly-In

2015 IAB Small Publisher Conference & Fly-In


Washington, DC · 06.23.15 - 06.24.15

Small Publishers Unite in Washington D.C. with IAB

Each year since 2009, IAB has brought small online publishers to the nation’s capital. This year, attendees spent the day immersing themselves in the hottest topics in digital: viewability, fraud, video, mobile, local, social, and more.

Small publishers have joined IAB to network, learn about industry best practices and meet with members of the U.S. Congress and their staffs. This team has spoken with their representatives to give a fuller understanding of the challenges facing online entrepreneurs and the impact that legislation and regulations may have on their businesses.

Since most of these smaller digital companies are dependent on advertising revenue, the policies that impact digital advertising have a direct link to their livelihoods. By convening members of IAB’s Long Tail Alliance, the IAB has shown policymakers the real difference that these small businesses are making in the field.

2015 Fly-In Photos

Download the presentations from the event

12:00 pm - 1:30 pm

Registration & Networking Luncheon

Omni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008

1:30 pm - 1:40 pm

Welcome

1:40 pm - 2:10 pm

Mobile Site Optimization & New Trends in Mobile Advertising

According to Comscore’s 2014 Digital Update, 64 percent of all online traffic is now on mobile devices, and that number will only increase. Mobile optimization is so important to the user experience that Google recently updated their search algorithm to favor sites that are optimized for all screens. Hear directly from Google what this paradigm shift to mobile means for publishers and how to make the most out of it with your web sites.

2:10 pm - 2:35 pm

Social Media for the Small Publisher

Hear a breakdown of today’s social media landscape and learn how this information can help small businesses decide where and how to dedicate their social marketing efforts. Through this session, you’ll learn tools and technical that will help you decide the best times for sharing new posts, construct a social media calendar, get your community engaged with your brand, and more.

2:35 pm - 3:05 pm

Designing Your Site for Viewability

Anyone who’s paid attention to digital advertising knows that the transition from a served impression to a viewable impression for transacting is one of the biggest stories of the year. Throughout 2015, publishers of all shapes and sizes are redesigning their sites to ensure all served ads count as “viewable.” But how do you do this right without losing valuable inventory? Hear insights from Moat on where viewability stands today and what you need to do to future-proof your business.

3:05 pm - 3:30 pm

Networking & Refreshment Break

3:30 pm - 4:00 pm

Leveraging Local: Geotargeting and the Omnichannel Moment

The time spent on consumers’ digital devices has been rising for years. Local media and their small-to-medium-sized business clients have been working to catch up with the people they want to reach. Place-based advertising technology has cut through mobile, wearables, desktop, search, social media, and now interactive TV. Hear a breakdown of the latest and greatest artistic and analytical elements that go into location-specific, cross-platform ad campaigns to gain a deeper understanding of how going local can bring value to your readers and advertisers.

4:00 pm - 4:30 pm

Leveraging Video to Grow Your Audience and Revenue

Within three to five years, may be less, digital video will be as important to media buyers as television is today. More than two-thirds of marketers and agency executives expect to see their digital video ad budgets increase dramatically this year (source: Digital Content NewFronts: Digital Video Spend Study). Learn how small publishers can take advantage of this rapidly growing medium to produce new content streams, boost revenue, and build their brands.

4:30 pm - 5:00 pm

Fraud: It's everyone's problem

The rapid and continued growth of the digital advertising ecosystem has greatly expanded opportunities for small publishers to profitably distribute original content. However, the technical complexity of the ecosystem allows fraudulent schemes to drain money from the industry, harming publishers and advertisers alike. Even well-intentioned participants can become caught up in networks of bad actors, resulting in lost revenue, damaged reputation, and even expulsion from the ecosystem. Hear what you can do to fight this problem and protect your business.

5:00 pm - 5:30 pm

Break

5:30 pm -

Board Bus to Google Offices

Omni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008

6:00 pm - 6:45 pm

Cocktail Reception - Courtesy of Google

Google Café
9th Floor
25 Massachusetts Avenue
Northwest, Washington DC 20005

6:45 pm - 2:45 pm

Dinner - Courtesy of Google

Google Offices
25 Massachusetts Avenue
Northwest, Washington DC 20005

Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders.

2:45 pm -

Bus departs Google Offices

Returns to Omni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008

7:20 am -

Board Bus to Capitol Hill

Omni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008

8:00 am - 9:00 am

Breakfast on the Hill & Bag Drop

Hawk n’ Dove
329 Pennsylvania Ave SE
Washington, DC 20003

Luggage can be held securely through the day and will be accessible if anyone needs to leave early.

IAB has arranged for breakfast at Hawk n’ Dove, next to the Capitol. Attendees who depart Washington later that day may check their bags at Hawk n’ Dove for convenient pick up.

9:00 am - 12:00 pm

Capitol Hill Visits

Your day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.

12:00 pm - 1:00 pm

Lunch

Teams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB.

1:00 pm - 3:00 pm

Capitol Hill Visits

Meetings with Congress and their staffs will continue throughout the afternoon.

3:00 pm -

Fly-In Conclusion

Join IAB staff and other small publishers to unwind and relax from a busy day of advocacy.

Hawk n’ Dove
329 Pennsylvania Ave SE,
Washington, DC 20003

Auto Draft 13
  • Lauren Epshteyn
  • Sales Strategy Executive
  • Google
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  • Chris Glushko
  • VP of Marketing
  • IAB

As VP of Marketing, Chris Glushko brings 15 years of digital marketing and communications experience to IAB. He spearheads internal and external communications efforts with IAB leadership in line with the numerous capabilities of the organization—public policy, mobile, video, professional certification, technical standards, and more. Various marketing campaigns under his supervision have effectively connected with publishers, advertisers, media buyers, ad creatives, technologists, and legislators, as well as consumers who turn to the ad-supported web every day for news, information, and entertainment.

Prior to working at IAB, Chris served as Manager, Interactive Marketing for Century 21 Real Estate Corporation. In that role, he was responsible for building the company’s interactive marketing and digital advertising capabilities, as well as its CRM strategy and deployment.

Chris holds a BA in Sociology from Centenary College and resides in Brooklyn, NY, with his wife, Allie Carson, and canine companion, Willis. An avid live music fan, he donates a great deal of his spare time to supporting the Mockingbird Foundation, a nonprofit organization that has granted over $1 million dollars to music education programs for children.

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David Kaplan
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IAB Staff 1
  • Peter Kuhn
  • Sales Director
  • Moat
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IAB Staff 1
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IAB Staff 1
  • Noel Wagner
  • Sr. Manager Marketing & Social Media
  • IAB
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