Agenda
Agenda
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12:00 pm - 1:30 pmRegistration & Networking LuncheonOmni Shoreham Hotel 2500 Calvert Street NW (at Connecticut Ave) Washington, District of Columbia 20008 ... Read MoreOmni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008
SPONSORED BY1:40 pm - 2:10 pmMobile Site Optimization & New Trends in Mobile AdvertisingAccording to Comscore’s 2014 Digital Update, 64 percent of all online traffic is now on mobile devices, and that numbe... Read MoreAccording to Comscore’s 2014 Digital Update, 64 percent of all online traffic is now on mobile devices, and that number will only increase. Mobile optimization is so important to the user experience that Google recently updated their search algorithm to favor sites that are optimized for all screens. Hear directly from Google what this paradigm shift to mobile means for publishers and how to make the most out of it with your web sites.
SPONSORED BY2:10 pm - 2:35 pmSocial Media for the Small PublisherHear a breakdown of today’s social media landscape and learn how this information can help small businesses decide whe... Read MoreHear a breakdown of today’s social media landscape and learn how this information can help small businesses decide where and how to dedicate their social marketing efforts. Through this session, you’ll learn tools and technical that will help you decide the best times for sharing new posts, construct a social media calendar, get your community engaged with your brand, and more.
SPONSORED BY2:35 pm - 3:05 pmDesigning Your Site for ViewabilityAnyone who’s paid attention to digital advertising knows that the transition from a served impression to a viewable im... Read MoreAnyone who’s paid attention to digital advertising knows that the transition from a served impression to a viewable impression for transacting is one of the biggest stories of the year. Throughout 2015, publishers of all shapes and sizes are redesigning their sites to ensure all served ads count as “viewable.” But how do you do this right without losing valuable inventory? Hear insights from Moat on where viewability stands today and what you need to do to future-proof your business.
SPONSORED BY3:30 pm - 4:00 pmLeveraging Local: Geotargeting and the Omnichannel MomentThe time spent on consumers’ digital devices has been rising for years. Local media and their small-to-medium-sized bu... Read MoreThe time spent on consumers’ digital devices has been rising for years. Local media and their small-to-medium-sized business clients have been working to catch up with the people they want to reach. Place-based advertising technology has cut through mobile, wearables, desktop, search, social media, and now interactive TV. Hear a breakdown of the latest and greatest artistic and analytical elements that go into location-specific, cross-platform ad campaigns to gain a deeper understanding of how going local can bring value to your readers and advertisers.
SPONSORED BY4:00 pm - 4:30 pmLeveraging Video to Grow Your Audience and RevenueWithin three to five years, may be less, digital video will be as important to media buyers as television is today. More... Read MoreWithin three to five years, may be less, digital video will be as important to media buyers as television is today. More than two-thirds of marketers and agency executives expect to see their digital video ad budgets increase dramatically this year (source: Digital Content NewFronts: Digital Video Spend Study). Learn how small publishers can take advantage of this rapidly growing medium to produce new content streams, boost revenue, and build their brands.
SPONSORED BY4:30 pm - 5:00 pmFraud: It's everyone's problemThe rapid and continued growth of the digital advertising ecosystem has greatly expanded opportunities for small publish... Read MoreThe rapid and continued growth of the digital advertising ecosystem has greatly expanded opportunities for small publishers to profitably distribute original content. However, the technical complexity of the ecosystem allows fraudulent schemes to drain money from the industry, harming publishers and advertisers alike. Even well-intentioned participants can become caught up in networks of bad actors, resulting in lost revenue, damaged reputation, and even expulsion from the ecosystem. Hear what you can do to fight this problem and protect your business.
SPONSORED BY5:30 pm -Board Bus to Google OfficesOmni Shoreham Hotel 2500 Calvert Street NW (at Connecticut Ave) Washington, District of Columbia 20008 ... Read MoreOmni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008
SPONSORED BY6:00 pm - 6:45 pmCocktail Reception - Courtesy of GoogleGoogle Café
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9th Floor
25 Massachusetts Avenue
Northwest, Washington DC 20005Google Café
9th Floor
25 Massachusetts Avenue
Northwest, Washington DC 20005
SPONSORED BY6:45 pm - 8:00 pmDinner - Courtesy of GoogleGoogle Offices 25 Massachusetts Avenue Northwest, Washington DC 20005 Please plan on joining us in Google’s famous “... Read MoreGoogle Offices
25 Massachusetts Avenue
Northwest, Washington DC 20005Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders.
SPONSORED BY8:00 pm -Bus departs Google OfficesReturns to Omni Shoreham Hotel 2500 Calvert Street NW (at Connecticut Ave) Washington, District of Columbia 20008 ... Read MoreReturns to Omni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008 -
7:20 am -Board Bus to Capitol HillOmni Shoreham Hotel 2500 Calvert Street NW (at Connecticut Ave) Washington, District of Columbia 20008 ... Read MoreOmni Shoreham Hotel
2500 Calvert Street NW (at Connecticut Ave)
Washington, District of Columbia 20008
SPONSORED BY8:00 am - 9:00 amBreakfast on the Hill & Bag DropHawk n’ Dove 329 Pennsylvania Ave SE Washington, DC 20003 Luggage can be held securely through the day and will be acc... Read MoreHawk n’ Dove
329 Pennsylvania Ave SE
Washington, DC 20003Luggage can be held securely through the day and will be accessible if anyone needs to leave early.
IAB has arranged for breakfast at Hawk n’ Dove, next to the Capitol. Attendees who depart Washington later that day may check their bags at Hawk n’ Dove for convenient pick up.
SPONSORED BY9:00 am - 12:00 pmCapitol Hill VisitsYour day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and thei... Read MoreYour day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.
SPONSORED BY12:00 pm - 1:00 pmLunchTeams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule... Read MoreTeams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB.
SPONSORED BY1:00 pm - 3:00 pmCapitol Hill VisitsMeetings with Congress and their staffs will continue throughout the afternoon.
Read MoreMeetings with Congress and their staffs will continue throughout the afternoon.
SPONSORED BY3:00 pm -Fly-In ConclusionJoin IAB staff and other small publishers to unwind and relax from a busy day of advocacy. Hawk n’ Dove 329 Pennsylvan... Read MoreJoin IAB staff and other small publishers to unwind and relax from a busy day of advocacy.
Hawk n’ Dove
329 Pennsylvania Ave SE,
Washington, DC 20003
