arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplusinstagramlinkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

Digital Simplified

Digital Simplified 3

Making digital advertising easier to understand

IAB Digital Simplified is an educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend. IAB is adding new videos and PDFs to this series regularly.

Educational Videos

 

The New Advertising Supply Chain

 

Digital Simplified IAB Arena

Understanding Programmatic Digital Advertising

 

How an Ad is Served with Real Time Bidding

 

Understanding Native Advertising

 

Understanding Online Traffic Fraud

 

How SafeFrame Enables Viewability and Innovation

 

Understanding IAB Digital Media Sales Certification

 

Understanding IAB Digital Video Suite

 

Educational PDFs

 

Mobile Engagement Framework and Definitions

Digital Simplified 4

Defining User-Generated Content

Digital Simplified UGC pdf

Understanding Digital Audio Ad Serving

Digital Simplified

Quality Assurance Guidelines

Digital Simplified 5

Understanding Programmatic and Automation

Programmatic: Overview

Digital Simplified 6

Programmatic: SalesForce Models

Digital Simplified 8

Programmatic: Need for Transparency

Digital Simplified 9

Understanding Mobile Cookies

Digital Simplified 11

Understanding Online
Traffic Fraud

Digital Simplified 12

Defining Performance Marketing

Digital Simplified 13