Learn to navigate the digital media ecosystem. This crash course provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
- Understand the fundamentals of buying, selling, measuring, and optimizing media
- Learn the digital media terms you need to navigate the digital ecosystem
- Develop a foundational knowledge of the digital media industry needed to excel in your role
Upcoming In-Person Classes
The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.
Thursday, August, 20, 2020, 8:30 am EST - 4:30 pm EST
Tuesday, December, 1, 2020, 8:30 am EST - 4:30 pm EST
Digital Fundamentals Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.
Are you planning to register 10 or more attendees from your organization? Get in touch to learn about special discounts for groups of 10 or more and on-site training opportunities.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.