arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

Digital Fundamentals

Learn to navigate the digital media ecosystem.

This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.

Course Formats: Online Learning, In-Person TrainingCorporate Training

 

Upcoming In-Person Classes

Digital Fundamentals,
Tuesday, April, 16, 2019, 8:30 am EST - 4:00 pm EST
Digital Fundamentals,
Thursday, June, 6, 2019, 8:30 am EST - 4:00 pm EST
Digital Fundamentals,
Thursday, October, 3, 2019, 8:30 am EST - 4:00 pm EST

 

Topics Covered

Consumer Behavior Native Advertising Rich Media
Audience Reach Earned Media Ad Serving
Social Media Campaign Measurement RFPs & Media Buying
Consumer Buying Funnel Search Digital Video
Media Math Consumer Decision Journey Compliance
Aggregated Media Responsive Design Trading Desk
Shared Media Programmatic Advertising Agency Structure
Publisher Content Media Mix Digital Audio
Ad Networks Ad Exchanges VSuite
Traditional & Digital Media Real Time Bidding Cookies
Ad Fraud Reach and Frequency Pixels
Campaign Optimization Demand Side Platforms Tags
Display Data Targeting Instream Video
Sell Side Platform High Impact Contextual Targeting
Instream Video Conversion Attribution

Special pricing is available for teams of ten or more. Get in touch to learn more.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

 

Get the latest from IAB in your inbox

Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!