Learn to navigate the digital media ecosystem.
Designed to help you and your team:
- Understand the fundamentals of buying, selling, measuring, and optimizing media
- Learn the digital media terms you need to navigate the digital ecosystem
- Develop foundational knowledge of the digital media industry needed to excel in your role
Upcoming In-Person Classes
The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.
Tuesday, April, 16, 2019, 8:30 am EST - 4:00 pm EST
Thursday, October, 3, 2019, 8:30 am EST - 4:00 pm EST
Digital Fundamentals Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.
Introduction to digital marketing topics including:
|Consumer Behavior||Native Advertising||Rich Media|
|Audience Reach||Earned Media||Ad Serving|
|Social Media||Campaign Measurement||RFPs & Media Buying|
|Consumer Buying Funnel||Search||Digital Video|
|Media Math||Consumer Decision Journey||Compliance|
|Aggregated Media||Responsive Design||Trading Desk|
|Shared Media||Programmatic Advertising||Agency Structure|
|Publisher Content||Media Mix||Digital Audio|
|Ad Networks||Ad Exchanges||VSuite|
|Traditional & Digital Media||Real Time Bidding||Cookies|
|Ad Fraud||Reach and Frequency||Pixels|
|Campaign Optimization||Demand Side Platforms||Tags|
|Display||Data Targeting||Instream Video|
|Sell Side Platform||High Impact||Contextual Targeting|
|Instream Video||Conversion Attribution|
Special pricing is available for teams of ten or more. Get in touch to learn more.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.