arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

Digital Fundamentals

Learn to navigate the digital media ecosystem.

This crash course provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.

Course Formats: Online Learning, In-Person CourseCorporate Training

Designed to help you and your team:

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Learn the digital media terms you need to navigate the digital ecosystem
  • Develop foundational knowledge of the digital media industry needed to excel in your role

Download Syllabus


 

Upcoming In-Person Classes

The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.

Digital Fundamentals,
Thursday, October, 3, 2019, 8:30 am EST - 4:00 pm EST

 

Online Learning

Digital Fundamentals Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

Enroll Online

 


 

Introduction to digital marketing topics including:

Consumer Behavior Native Advertising Rich Media
Audience Reach Earned Media Ad Serving
Social Media Campaign Measurement RFPs & Media Buying
Consumer Buying Funnel Search Digital Video
Media Math Consumer Decision Journey Compliance
Aggregated Media Responsive Design Trading Desk
Shared Media Programmatic Advertising Agency Structure
Publisher Content Media Mix Digital Audio
Ad Networks Ad Exchanges VSuite
Traditional & Digital Media Real Time Bidding Cookies
Ad Fraud Reach and Frequency Pixels
Campaign Optimization Demand Side Platforms Tags
Display Data Targeting Instream Video
Sell Side Platform High Impact Contextual Targeting
Instream Video Conversion Attribution

Special pricing is available for teams of ten or more. Get in touch to learn more.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Get the latest from IAB in your inbox

Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!