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Digital Fundamentals

Course Overview


Learn to navigate the digital media ecosystem. This crash course provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
 
Course Formats: Online Learning, In-Person CourseCorporate Training
 

Learning Outcomes


  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Learn the digital media terms you need to navigate the digital ecosystem
  • Develop a foundational knowledge of the digital media industry needed to excel in your role

Download Syllabus
 

Discussion Topics


  • Consumer Behavior
  • Native Advertising
  • Rich Media
  • Audience Reach
  • Earned Media
  • Ad Serving
  • Social Media
  • Campaign Measurement
  • RFPs & Media Buying
  • Consumer Buying Funnel
  • Search
  • Digital Video
  • Media Math
  • Consumer Decision Journey
  • Compliance
  • Aggregated Media
  • Responsive Design
  • Trading Desk
  • Shared Media
  • Programmatic Advertising
  • Agency Structure
  • Publisher Content
  • Media Mix
  • Digital Audio
  • Ad Networks
  • Ad Exchanges
  • VSuite
  • Traditional & Digital Media
  • Real-Time Bidding
  • Cookies
  • Ad Fraud
  • Reach and Frequency
  • Pixels
  • Campaign Optimization
  • Demand-Side Platforms
  • Tags
  • Display
  • Data Targeting
  • Instream Video
  • Sell-Side Platform
  • High Impact
  • Contextual Targeting
  • Instream Video
  • Conversion Attribution

 

Course Formats


Upcoming In-Person Classes

The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.

Digital Fundamentals,
Tuesday, January, 28, 2020, 8:30 am EST - 4:30 pm EST

 

Online Learning

Digital Fundamentals Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

Enroll Online

 

Corporate Training

Are you planning to register 10 or more attendees from your organization? Get in touch to learn about special discounts for groups of 10 or more and on-site training opportunities.

Get in Touch

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

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