2016 Data Rockstars

2016 Data Rockstars 9
Photo of Prasad Chalasani
Prasad Chalasani
MediaMath
Photo of Prasad Chalasani
Prasad Chalasani
Senior Vice President, Data Science
Prasad’s work is central to MediaMath’s vision for every addressable interaction between a marketer and a consumer to be driven by Machine Learning optimization
Main field in the data ecosystem:

Data Science and Machine Learning

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Prasad developed a highly efficient, distributed, extreme-scale, single-pass online logistic regression learning system in Scala/Spark, using variants of Stochastic Gradient Descent, capable of handling hundreds of millions of sparse features and billions of training observations. His system incorporates a number of state-of-the-art techniques that do not exist together in any other machine learning system, including adaptive feature-scaling, adaptive gradients, feature-interactions and feature-hashing.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Prasad’s work is central to MediaMath’s vision for every addressable interaction between a marketer and a consumer to be driven by Machine Learning  optimization against all available, relevant data at that moment, to maximize long-term marketer business outcomes. His innovative work on ad-measurement drove the release of MediaMath’s much-anticipated ad-measurement product.

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Angelina Eng
Merkle, Inc.
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Angelina Eng
Vice President, Media Platforms and Operations
Angelina’s digital media knowledge and experience ... has really helped reshape the definition of the role of an ad agency ad ops team.
Main field in the data ecosystem:

Agency Ad Operations

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Angelina consolidated platforms across media platform partners (ad servers, DSPs, paid social, media tools, etc.) to strengthen Merkle’s Agency Services team and expand capabilities to a more addressable/people-based approach. Improved and streamlined operations, reporting, insights and optimizations. Standardized data to enable simplified data categorization process.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Angelina reshaped the definition of the role of an ad agency ad ops team and developed team of media tech experts who can consult, implement, and manage all aspects of media operations.

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Kelly Leger
Merkle, Inc.
Photo of Kelly Leger
Kelly Leger
Vice President, Publisher Addressable Marketplaces
Kelly has continually been ahead of the curve, acting as an adviser to many partners and start-ups along the way.
Main field in the data ecosystem:

Data-driven solutions for premium publishers and Fortune 100 brands.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Kelly took offline data to build a full match network to harvest and monetize the data to over 100 DSPs, trading desks, and agencies.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Kelly created entire digital data taxonomies, built match networks with independent publishing networks, managed costs, and developed relationships with all buyers across the data landscape.

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Madhusudan Therani
Near
Photo of Madhusudan Therani
Madhusudan Therani
Chief Technology Officer
Madhu has led the team positively with his immense experience towards building the data systems and making it scalable.
Main field in the data ecosystem:

Data Science and Data Engineering

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Madhu has developed Near’s location intelligence platform, products and team by understanding future eco-system requirements as well as fulfilling current needs as data-driven marketing and advertising strategies continue to evolve at a rapid pace.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Madhu has led the development of Near’s location intelligence platform and the Allspark SAAS product.  Key focus has been on developing state-of-art spatio-temporal models by fusing heterogeneous spatial data that can power future advertising and media management strategies for brands and publishers.

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Evan Wallach
Epsilon
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Evan Wallach
General Manager, Online Data
Evan's ability to bridge the gap between the online and offline teams has been critical to the success of this business and will continue to be important as we grow for the next many years to come.
Main field in the data ecosystem:

Online data product and real-time bidding partnerships owner for TotalSource PlusTM Online and MarketView Online

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Evan has expanded Epsilon’s assets from a few hundred data segments to thousands of targetable audiences over several quarters. He’s helped develop internal segment creation and QA tools, codify online data governance policy, and has worked tirelessly to formalize internal and external delivery processes. Evan’s success is a testament to his ability to solve complex problems, with an eye on the customer, and juggle competing stakeholders in a large organization like Epsilon.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Evan has transformed Epsilon’s digital data strategy since taking over the product, yielding dramatic growth in partnerships, end-client usage, and overall revenues. Evan has also championed digital initiatives and cross-functional product development in partnership with the Epsilon offline data team. Evan’s ability to bridge the gap between online and offline has been critical to his, and Epsilon’s, success.

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Main field in the data ecosystem:
Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:
Data Rockstar’s contribution to the industry and/or company product and strategy:

Congratulations to the 2016 IAB Data Rockstars! The IAB Data Center of Excellence celebrates top industry leaders and practitioners who have demonstrated achievement in data science or technology. Read more about the IAB Data Rockstar Awards.

2016 IAB Data Rockstar Winner Profiles