Learn the latest advancements in advanced video.
Cross-Platform Video Training is a comprehensive training designed to help media buyers and planners understand how to best leverage cross-platform video capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.
This training was developed in partnership with a core working group pf agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.
Designed to help you and your team:
- Understand the digital video ecosystem and relevant technology
- Plan video advertising campaigns to reach a target audience across platforms
- Purchase original digital video content beyond traditional network television content
- Measure cross-platform campaign success and ROI
Upcoming In-Person Classes
The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.
No upcoming events at this time, check back soon.
Special pricing is available for teams of ten or more. Get in touch to learn more.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.