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Cross-Platform Video

Get the tools to prosper on any video platform.

Cross-Platform Video Training is a comprehensive training that explains how to best leverage cross-platform video advertising capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.

This training was developed in partnership with a core working group pf agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.

Course Formats: Online LearningIn-Person TrainingCorporate Training

Designed to help you and your team:

  • Understand the digital video ecosystem and relevant technology
  • Plan video advertising campaigns to reach a target audience across platforms
  • Purchase original digital video content beyond traditional network television content
  • Measure cross-platform campaign success and ROI

Download One-Sheet 


Upcoming In-Person Classes

The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.

No upcoming events at this time, check back soon.


Online Learning

Cross-Platform Video Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

Enroll Online


Special pricing is available for teams of ten or more. Get in touch to learn more.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

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