Get the tools to prosper on any video platform.
Cross-Platform Video Training is a comprehensive training that explains how to best leverage cross-platform video advertising capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.
This training was developed in partnership with a core working group pf agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.
Designed to help you and your team:
- Understand the digital video ecosystem and relevant technology
- Plan video advertising campaigns to reach a target audience across platforms
- Purchase original digital video content beyond traditional network television content
- Measure cross-platform campaign success and ROI
Upcoming In-Person Classes
The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.No upcoming events at this time, check back soon.
Cross-Platform Video Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.
Special pricing is available for teams of ten or more. Get in touch to learn more.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.