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More than 40% of the U.S. are diverse, non-white Americans. When you consider Americans who are married to, living with and/or living within multicultural communities, it is clear the new mainstream America is multicultural.
But many in the industry have not kept pace with the changing demographics, creating an opportunity gap. The shift of the ad audience for the multicultural demographic has far outpaced the demographic shift of the ad industry.
IAB 2017 Cross-Cultural Day will be filled with a wide spectrum of interesting insights including actionable reports of what is working in the marketplace right now, the evolution of research and new client-based case studies.
If you would like to sign up for the waiting list, click here. To attend the event you must be registered.
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google’s video community, YouTube, enables more than a billion people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Lotame is the DMP for Maximum Audience Impact—helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit lotame.com.
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