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The days of marketing to a general audience are over. Consumers want to see themselves represented in advertising. Companies like Proctor & Gamble and Unilever are improving diversity by more accurately portraying their audiences.
The IAB Cross-Cultural Marketing Day 2018 will be filled with a wide spectrum of interesting insights including actionable reports of what is working in the marketplace right now, an innovative media planning tool demonstration, as well as client-based case studies reinforcing the value of the multicultural consumer.
This is an invite-only event.
This event is invitation only for brands and agencies.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google’s video community, YouTube, enables more than a billion people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Contact if you're an IAB member and would like to participate
Time Warner Center | The Columbus Room
10 Columbus Circle
New York, NY 10019
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