Cross-Cultural Marketing Day 2018

November 30, 2018 • 9 am - 12:30 pm Time Warner Center, NYC

The days of marketing to a general audience are over. Consumers want to see themselves represented in advertising. Companies like Proctor & Gamble and Unilever are improving diversity by more accurately portraying their audiences.

The IAB Cross-Cultural Marketing Day 2018 will be filled with a wide spectrum of interesting insights including actionable reports of what is working in the marketplace right now, an innovative media planning tool demonstration, as well as client-based case studies reinforcing the value of the multicultural consumer.

This is an invite-only event.

TOPICS COVERED

Multi-Cultural Consumer Insights Thumbnail
Multi-Cultural Consumer Insights
Innovative Multi-Cultural Media Planning Thumbnail
Innovative Multi-Cultural Media Planning
Artificial Intelligence Issues & Concerns Thumbnail
Artificial Intelligence Issues & Concerns
Short Form Video Tip & Tricks Thumbnail
Short Form Video Tip & Tricks
LGBTQ Audience Insights Thumbnail
LGBTQ Audience Insights
Targeting LatinX Thumbnail
Targeting LatinX
Multi-Cultural Case Studies Thumbnail
Multi-Cultural Case Studies

VENUE

Time Warner Center | The Columbus Room
10 Columbus Circle
New York, NY 10019