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Creative Lab
Holiday Hub
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  • Creative Lab
Campaign
Holiday Hub remix ft. Chef Roble
Holiday Hub

Walmart wanted to encourage African-Americans to look at their fresh grocery offerings during the holidays, and inspire people to make some easy and healthy changes to traditional meals.

Creative Lab 2
Story of Emma
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  • Creative Lab 2
  • Creative Lab 3
Award
Bronze
Creators
Dieste
Campaign
The Story of Emma
Story of Emma

Mi Escuelita Preschool wanted to create an emotional connection through a personal story to solicit donations to change the statistics for low income Hispanic children.

Creative Lab 4
Manfidence
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  • Creative Lab 4
Campaign
Manfidence
Manfidence

Tacate wanted to appeal to and connect with the modern bicultural Hispanic target.

Creative Lab 33
The Praise Project
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  • Creative Lab 33
Award
Gold
Creators
Wunderman Guangzhou
Campaign
Pantene Praise Project
The Praise Project

Pantene wanted to revive the brand in China and increase market share amongst the younger generation.

Creative Lab 26
Premios Billboard
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  • Creative Lab 26
Campaign
Samsung & Premios Billboard
Premios Billboard

Samsung had six main objectives for this campaign:

  1. Target Hispanic millennials that are heavily social/digital users to increase awareness and lift purchase intent of the Samsung Galaxy
  2. Engage Samsung’s connected consumers by creating a social presence that leveraged Telemundo’s strong social networks
  3. Expand Samsung’s successful partnership with Latin Billboards 2014
  4. Deliver new platforms and offerings that Samsung users can engage in
  5. Create content for Samsung’s MILK Video platform
  6. Promote Samsung’s MILK Music platform and spotlight ‘The Biggest Night in Latin Music’ station
Creative Lab 27
COVERGIRL & Latin AMA’s
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  • Creative Lab 27
Award
Bronze
Creators
NBCUniversal Hispanic Group and Starcom
Campaign
COVERGIRL & Latin American Music Awards
COVERGIRL & Latin AMA’s

COVERGIRL’s key objectives included:

  1. Own the beauty store across all platforms
  2. Provide access to the hottest trends in an approachable way through engaging content and talent
  3. Emphasize the beauty angle within real time Red Carpet moments
  4. Increase brand awareness, recall, and likeability
Creative Lab 28
El Maestro
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  • Creative Lab 28
Campaign
Kia & El Maestro
El Maestro

Kia Motors’ key objectives included:

  1. Celebrate Kia target’s bicultural identity in the most relevant cultural intersections: music, entertainment, sports, and culture
  2. Multi-screen approach – take advantage of our consumer’s digital and social engagement patterns
Creative Lab 29
Holding Hands
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  • Creative Lab 31
  • Creative Lab 29
  • Creative Lab 30
Award
Silver
Creators
Wunderman Shanghai
Campaign
Hold the Hands of the One You Love
Holding Hands

For ShanghaiPRIDE, the organizers wanted to humanize the LGBT community and educate Chinese society to make being gay more accepted.

Creative Lab 32
Fresh Empire
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  • Creative Lab 32
Campaign
The Fresh Empire Campaign
Fresh Empire

The “Fresh Empire” campaign sought to prevent and reduce tobacco use among at-risk multicultural youth ages 12-17 who identify with the Hip Hop peer crowd.

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