Fasten your seatbelt: It's going to be a wild ride.
AR, 5G, esports … oh my! These are just a few of the major themes that will drive digital media conversations in 2020, and every one of them revolves around the untold quantities of data flooding the digital landscape. Leaders at IAB pooled their insights to discuss how this avalanche of data will manifest, what opportunities it will unlock, and how you can stay one step ahead. Here's what to expect:
Mixed reality is poised to go mainstream. Augmented reality is the killer app for 5G and it's coming sooner than anyone thinks. 5G means data transmission in real-time and graphics that are faster, richer, and more astonishing. Statista
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