Patrick Dolan Articles by Patrick Dolan Jan. 22, 2016: Data Segments & Techniques: A New Lexicon Oct. 28, 2015: Data as Competitive Advantage May 21, 2012: What My Driving Instructor Taught Me About Ad Technology July 15, 2013: What a Difference Three Years Makes: IAB Data Primer Update Jan. 23, 2013: #SocialData - Demystified