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This event is for brand marketers and agency executives, by invitation only.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Gina Garrubbo is President and CEO of National Public Media, a subsidiary of NPR that is owned in partnership with PBS and WGBH, and is responsible for corporate sponsorship sales. In this key role, she leads NPM’s accomplished sales team in presenting unique national and regional underwriting opportunities on NPR, and across PBS stations.
Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global on building their business in the media field or via digital, social or mobile advertising. Previously she was Senior Vice President of Hearst Magazines’ Totally Global Media, where she built a first of its kind, global digital advertising platform across Hearst and its publishing partners’ digital properties worldwide.
Garrubbo was also one of the key executives who built BlogHer into the largest multi-platform community for women in social media and before that served as Executive Vice President of Revenue for Oxygen Media, Executive President of Women.com, and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.
Garrubbo is a Co-Chair of the Interactive Advertising Bureau (IAB) Audio Committee, which creates standards and best practices to improve transparency within the audio marketplace. As an early board member of the IAB, Garrubbo helped create some of the first guidelines for brands and publishers in the digital space. She is also board member of the Social Media Advertising Consortium (SMAC).
Authentic, a Podtrac Company, has 12+ years of podcast advertising experience and is the leading podcast rep firm working with more brands than any other podcast company. Authentic represents top podcasts including This American Life, Serial, S-Town, This Week in Tech, Motley Fool and hundreds of other premium shows. Ads are delivered in the tone and voice of each show to their highly-engaged audiences. Visit Authentic at: www.authenticshows.com
With a 45-year tradition of excellence in audio, NPR delivers award-winning content to more than 30 million radio listeners each week, 36.9 million at NPR.org each month, 12.3 million monthly podcast users, and audiences across emerging platforms such as voice-activated Google Home and Alexa devices. Through its distribution network – reaching a total 85M monthly – dynamic measurement tools and high-impact sponsorship, NPR continues to define the future of listening with its commitment to taking audio everywhere.
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