Advanced Programmatic Course for Media Buyers & Sellers

Programmatic is all the rage… Make sure you’ve mastered your craft

Gain an advanced understanding of the programmatic media ecosystem in our one-day class, including an in-depth working knowledge of the key technologies that make up today’s programmatic ad stack across display, mobile, video, social media, email marketing and native advertising.

Upcoming Classes & Markets

Advanced Programmatic for Buyers & Sellers 2/22 – SF,
Wednesday, February, 22, 2017, 8:30 am PST - 5:00 pm PST
Advanced Programmatic for Buyers & Sellers 3/07 – NYC,
Tuesday, March, 7, 2017, 8:30 am EST - 5:00 pm EST


Interested in Corporate Training?
Advanced Programmatic for Buyers and Sellers
We will explore the development of “Programmatic Guaranteed” marketplaces, the major players and providers, and strategies for examining how to leverage them for your selling or buying organization and evaluate their impact on your bottom line revenue. This course will also include live demonstrations from vendors within the ad tech stack as well as an interview with a leading buyer of programmatic media.

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Syllabus & Topics Covered 

Who should attend
This class is ideal for buyers and sellers of programmatic media who already have a basic understanding of terms and processes and are looking to deepen their skillset for their job. Or, if you are a buyer or seller with strong working knowledge of your domain, come to this class to learn more about the how the other side operates and how the marketplace is evolving.

Additionally, this class will be beneficial to product, marketing, sales support, and management who are tasked with programmatic responsibilities.

July 2015 Article: Programmatic Education: Today and into the Future

This class counts as 8 hours of credits toward IAB Recertification.IAB Digital Media Sales Certification: Recertification