IAB Digital Leadership Program

IAB Digital Leadership Program 8

Watch: Learn about IAB Digital Leadership Program

Please fill out the form below to receive information on our next session.

The IAB Digital Leadership Program fosters growth for the next generation of digital marketing and advertising executives. The program’s Advisory Board is comprised of successful leaders across IAB member companies who prepared a robust curriculum catered specifically to top-performing media and digital technology professionals.

Next sessions – to be announced.

In this immersive program you will develop an advanced understanding of the tools, business models, and personal skills needed to succeed in digital media through interactive exercises, role-playing, case studies, and group projects. Participants work collaboratively with their peers and apply professional experience to solve real-world business problems in a classroom setting. The program culminates with a capstone project presentation.

The program’s mission is to equip emerging executives with the tools needed to face both the opportunities and challenges of the digital marketplace, and to support industry growth as a whole.

Digital Leadership Lead Generation FormRead stories:

How The New York Times Is Redefining Leadership in Digital Media (February 10, 2016)
Defining Leadership in Today’s Fast-Moving Digital Media Age (January, 7, 2016)
How Do I Retain My Best Employees? Empower Them with Leadership Skills
by Michael Theodore, SVP of Learning, IAB and GM IAB Education Foundation.(September, 2015)

Please fill out the form above to receive information on our next session.

The program is led by Eric Greenberg, Head of the Digital Leadership Program, IAB. Eric is also President of EG Consultants, LLC, an educational and marketing consulting firm focused on providing brand management and customer-centric strategies to clients. Eric served as the Managing Director of Executive Education for Rutgers University, in which he created, managed and taught programs to Fortune 100 Companies.

IAB Digital Leadership Program - Next Semester Feb 23-25, 2016 2

Advisory Board

See Biographies

  • Nicole Aste, Sr. Executive Director, Digital Operations, Condé Nast Media Group
  • Alysia Borsa, SVP & Chief Data Officer, Mobile Strategy – Meredith Corporation
  • Simon Bradley, VP Marketing, North America – Virgin Atlantic Airways
  • Ed Carey,  Global VP, Advertising Holding Companies – Dun & Bradstreet
  • Elise James Decruise, Sr. Director, Head of Global Training – MediaMath
  • Eric Greenberg, Head of Executive Education Programs – IAB & President of EG Consultants, LLC
  • Keith Grossman, Publisher – Bloomberg Digital
  • Rebecca Kaykas-Wolff, Director – Oracle Data Management Platform Product Marketing, Oracle Marketing Cloud
  • Christina (“CK”) Kerley, Innovation Speaker & Specialist
  • Karen List, Executive Director of Agency & Industry Relations – The New York Times
  • Katie Manderfield, Content Strategist, T Brand Studio – The New York Times
  • Andrew Markowitz, General Manager, Performance Marketing Labs – GE
  • Dan Realson, VP of Digital – Branded Solutions at Time Inc.
  • Nick Van Sicklen, VP, Digital Sales – Time Inc.
  • Lauren Talamini, Director of Client Services – T Brand Studio at The New York Times
  • Tatyana Zlotsky, VP, Digital Acquisition Marketing – American Express OPEN

Questions? Email [email protected]

IAB Digital Leadership Program - Next Semester Feb 23-25, 2016 1