2017 Data Rockstars

2017 Data Rockstars
Photo of Rajiv Bhat
Rajiv Bhat
InMobi
Photo of Rajiv Bhat
Rajiv Bhat
Senior Vice President, Data Sciences and Marketplace
Rajiv was responsible for the overall gross margin for the company which increased significantly by over 30%.
Main field in the data ecosystem:

Rajiv manages the portfolio for Data Sciences and Marketplace Operations at InMobi.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

In his machine learning role, Rajiv rebuilt the data science team at InMobi to deliver production ready models quickly to avoid models sitting in lab machines for too long. He is also responsible for increasing the core data assets at InMobi that are value accretive for the overall business portfolio. He developed a micro-cell algorithm for generating dynamic data cohorts based on model device handset and geo-location data, comprising of billions of transactional records per day, which are extremely sparse. The micro-cell approach is now used at InMobi to deliver unparalleled brand performance across major brand agencies and their clients.

Data Rockstar’s contribution to the industry and/or company product and strategy:

During the time that Rajiv was running the marketplace, the company’s revenue grew six-fold to several hundreds of millions of dollars a year. During this period, Rajiv was responsible for the overall gross margin for the company which increased significantly by over 30%.

Amongst other contributions, Rajiv has helped develop and been involved in:
1. User based response prediction systems using machine learning and artificial intelligence
2. Algorithm design and implementation of user lookalike modelling at a scale corresponding to more than a billion users
3. Design and development of a unified marketplace – a multi-tier auction system
4. Publisher revenue share management and automation
5. Design and implementation of ad rotation and frequency capping systems
6. Publisher floor management

Photo of Jaysen Gillespie
Jaysen Gillespie
Criteo
Photo of Jaysen Gillespie
Jaysen Gillespie
Vice President, Head of Analytics and Data Science
Jaysen is comfortable with all types of data and systems, from high-volume “big data” transactional logs, to highly-distilled KPIs.
Main field in the data ecosystem:

Jaysen Gillespie is the VP and head of analytics and data science at Criteo, a commerce marketing technology company. In this role, he has developed a deep understanding of how to create competitive business advantages, stemming from his expertise in analytics, marketing, data science, and management. Jaysen uses this knowledge base to oversee several teams at Criteo with the parallel mission of growing the company’s core commerce marketing technology business and contributing to ongoing innovation on a global scale.

He currently manages the following functions within the Criteo business:

o Advanced Analytics & Insights

o Business Intelligence, Dashboards, Reporting for Advertisers

o RTB, Auction Models, Buy-side, Publisher Analytics

o FP&A, Targeting, Sales Operations

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Jaysen is comfortable with all types of data and systems, from high-volume “big data” transactional logs, to highly-distilled KPIs. His personal approach is thinking of analytics like sales: you can’t be the most effective Chief Analytics Officer (CAO) unless you are comfortable discussing nuances in data or code, whether that’s in front of key clients or a company’s most recent hire.

Jaysen further demonstrates excellence in this field by maintaining expert-level knowledge of Criteo’s complex underlying commerce marketing engine and suite of related products. This expertise includes predictive modeling methods, recommendation engine algorithms, online real-time advertising exchanges, measurement of true incrementality, and use of web analytics/attribution as a proxy for value.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Jaysen has taken on leading and managing client-facing, market-facing and internal analytics efforts for corporate teams spanning Los Angeles, New York and San Francisco. He is also one of the key members of the leadership team driving maximum client retention, closing new business and developing new product offerings on a regular basis.

His contributions have made a direct, positive effect on productivity and company strategy in the following areas:

o Turning data into actionable insights across all functional areas, including client-facing (advertiser) questions, publisher-related issues and internal research related to the Criteo ecosystem

o Serving as the primary analytical link to the R&D team in Paris, France and working with the Criteo global analytics and data science community to develop tools and analytical methods that can be used in all countries

o Productizing, automating, and increasing the efficiency of recurring analytical workstreams, such as AB testing for incrementality

o Acting as the key author of Criteo’s strategy and tactics for structuring head-to-head contests vs. other vendors and for demonstrating incrementality in Criteo-vs-control marketing analyses

o Presenting analytical information about account performance—such as CTR trends, conversion rates, attributed sales, incremental revenue, cost of sales, device mix, in-store effect, and x-device effects—to major accounts

Photo of Stacey Hawes
Stacey Hawes
Epsilon
Photo of Stacey Hawes
Stacey Hawes
President, Data Practice
Stacey’s approach is to find unique data assets to bring to Epsilon’s customers.
Main field in the data ecosystem:

As President of Epsilon’s Data Practice, Stacey is responsible for helping more than 3,000 clients leverage Epsilon’s robust data offerings to grow their business through powerful transactional data with billions of transactions updated weekly; compiled U.S. consumer data including thousands of unique data points on virtually every U.S. household; and self-reported insights from 10+ MM consumers in North America. Stacey and her team of 500+ associates help brands like Norwegian Cruise Line Holdings, Williams-Sonoma and Patagonia build deep customer profiles and leverage predictive models to deliver personalized marketing.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Stacey has kept her finger on the data industry’s pulse for more than 17 years, helping clients across industry verticals determine how data can be incorporated into new and pre-existing marketing solutions. Stacey and her team help clients leverage hundreds of unique data variables to paint a detailed portrait of their customer base and identify high-value prospects for acquisition and growth.

Stacey’s approach is to find unique data assets to bring to Epsilon’s customers and this past year she launched a new data offering called Marketview, which is another transactional data asset that can be used stand-alone or in combination with other data sets. Stacey also has her team focused on incorporating AI and more machine learning into Epsilon’s data offerings as well.

Elevated to her current role in October 2016 after serving as Managing Director, Data Sales, Stacey joined Epsilon in 2007 and has been instrumental in driving the success, growth and evolution of Epsilon’s data offerings by pioneering the digital evolution of Epsilon’s data assets to meet the changing demands of marketers. Epsilon’s industry-leading data can now be activated in any channel including email, display, social, addressable and direct mail.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Stacey works across the organization training associates to integrate Epsilon’s proprietary data assets into the company’s industry-leading email and loyalty platforms, activating data across channels and often partnering with Epsilon’s digital media arm Conversant to make offline data actionable online. Under Stacey’s leadership Epsilon’s data business is a highly profitable and reliable growth business and a very strong contributor to Epsilon’s 7 percent revenue increase to $529 million for the first quarter of 2017, its strongest organic growth rate since the fourth quarter of 2015; and to Epsilon’s 5 percent revenue increase to $544 million for the second quarter of 2017.

A champion for female representation and leadership in the data industry, Stacey has promoted five women in the Data Practice to VP roles over the last 18 months and mentors “up and coming” female executives each year. Stacey was named a 2017 Ad Age Women to Watch for her contributions to the data industry and in driving women forward in business. Stacey is also an active participant on the IAB Data Council and is based out of Epsilon’s Lafayette, Colorado office.

Photo of Jason Bier
Jason Bier
Engine Media
Photo of Jason Bier
Jason Bier
EVP, General Counsel & Chief Privacy Officer
His work has constantly put the consumer at the forefront of how consumer data is used by intermediaries in the online advertising industry.
Main field in the data ecosystem:

A veteran in the data space, Jason’s experience has focused on the development of compliant technology architecture and data use strategies – strategies that have and continue to result in outcome-based successes for marketers and publishers. His work has constantly put the consumer at the forefront of how consumer data is used by intermediaries in the online advertising industry. Jason’s understanding of technology and how data science can combine with creativity to generate consumer relevancy in the digital advertising framework has proven to be his greatest asset to the organizations he has had the pleasure of serving.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Jason’s long history of leading the development of unique pseudonymous infrastructure for ad technology has given him insights into how integrated databases and data science combine to activate relevant data on programmatic platforms. He has been instrumental in creating compliant pseudonymous deterministic matching across platforms, establishing data onboarding structures for data science teams, and helping develop processes for offline and online convergence of data to guaranteed returns on ad spend for marketers.

Data Rockstar’s contribution to the industry and/or company product and strategy:

In an effort to better the industry, Jason served on various boards and committees through self-regulatory organizations like the Digital Advertising Alliance, Network Advertising Initiative, and the Trust and Accountability Group. Jason was awarded for IAB Service Excellence at the 2013 IAB Leadership Conference for his work.
Additionally, Jason’s internal leadership has created systems that ingest data both offline and online to create monetization strategies through deployment of data science, while decreasing regulatory risk by designing robust data minimization, pseudonymization and retention practices well before they were widely known in the industry. This coupling of smart policies that protect consumers with the fostering of innovation has unlocked opportunities to not only help marketers with smarter ways to leverage data, but also enabled data to be used for saving lives with an organization he helped found called the Federation for Internet Alerts (FIA).

Photo of Bill Michels
Bill Michels
Factual
Photo of Bill Michels
Bill Michels
SVP Product and Partnerships
Bill has a rare combination of product vision, deal making expertise and charismatic leadership
Main field in the data ecosystem:

Bill joined Factual in 2009 and is responsible for all product management and business development functions. Prior to Factual, Bill worked at Yahoo!, where he was most recently Senior Director of Product Management Yahoo! Search. In this capacity he was the GM for Yahoo! BOSS, which under him grew from inception to over +1B queries/month. Prior to that he was the Director of International Search Business Operations and Product Strategy, a +$1B P&L with 500+ employees across 15+ countries. As SVP of Product and Partnerships, Bill heads up Factual’s product roadmap, requirements gathering, spec writing, as well as launching execution across team of 70+ engineers, product managers and designers. Bill also lead negotiations and closed API and data partnerships with Apple, Facebook, Uber, Twitter, Bing, Qualcomm, AOL and several others.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Bill has a rare combination of product vision, deal making expertise and charismatic leadership which he brings to the full team at Factual. He is an excellent product leader with the business chops to match his technical fluency.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Bill was instrumental in building and closing some of the biggest deals in location data today, including Factual’s partnerships with Apple, Facebook, Snap and Uber. He’s led the development of every one of Factual’s products, from our core Global Places dataset that powers all of our offerings, to our Geopulse suite of products for marketers, to our newest offering, Engine, a mobile SDK for developers to integrate location data into apps and digital products.

Data Rising Star

Photo of Dorothy Advincula
Dorothy Advincula
Samsung Ads
Photo of Dorothy Advincula
Dorothy Advincula
Research and Insights Lead
A storyteller at heart.
Main field in the data ecosystem:

Dorothy is truly a storyteller at heart. She has been instrumental in utilizing our smart tv data set to help our narrative and sales positioning.

Demonstrated excellence, creativity, and/or forward-thinking approach to solving problems in data-science:

Dorothy has helped shaped our data to that creates a solution for our clients. She is able to look at the data in a unique lense and put us in a the best light possible.

Data Rockstar’s contribution to the industry and/or company product and strategy:

Dorothy has helped shaped our data to that creates a solution for our clients. She is able to look at the data in a unique lense and put us in a the best light possible.

Congratulations to the 2017 IAB Data Rockstars! The IAB Data Center of Excellence celebrates top industry leaders and practitioners who have demonstrated achievement in data science or technology.

2016 IAB Data Rockstar Winner Profiles