Public Policy

Trans-Pacific Partnership & the Digital Advertising Industry

May 06, 2016

The Trans-Pacific Partnership (TPP) will ensure the U.S. remains a global leader in digital advertising and media

THE U.S. REGULATORY ENVIRONMENT REWARDS INNOVATION AND BUILDS CONSUMER TRUST

5 Million Jobs:
The ad-supported internet employees 5.1 million Americans and supports hundreds of thousands of small businesses.*

$530 Billion Added to GDP:
The ecosystem contributes $530 billion to the U.S. economy and accounts for 3.7 percent of U.S. GDP*

(*Source: iab.com/internetecosystem)

MANY COUNTRIES HAVE DEVELOPED PROTECTIONIST POLICIES THAT COULD IMPEDE U.S. COMPETITIVENESS INTERNATIONALLY

• Cross-Border Data Transfers: Many countries around the world, including South Korea, Indonesia, and Vietnam, have implemented or are considering laws that prevent companies and consumers from moving data internationally. TPP confronts these protectionist barriers by enabling the cross-border transfer of data in accordance with U.S. policy.

• Server Localization: When countries require companies to use or locate computing facilities in local territories, they create unnecessary costs and burdens that can be prohibitive for small and medium sized businesses. TPP tackles localization barriers head-on by prohibiting these practices.

• Online Consumer Protection: The U.S. has a robust and effective legal framework for protecting citizens and companies online. TPP will help ensure that trade partners recognize U.S. online consumer protections and provide increased transparency in their domestic policies.