As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
It’s a truism these days that all media are digital, but that’s especially true, in a somewhat-overlooked way, of out-of-home. While it’s true that a lot of out-of-home (OOH) advertising still consists of static images on billboards, the sides of buses, and other places, digital out-of-home (DOOH) has been around for a long time, quietly gathering steam. Read more from Joe Laszlo, VP, Industry Initiatives, in ClickZ.
ClickZ: “Merging of Largest, Smallest Screens Delivers Exciting Opportunities”