IAB’s Susan Borst named one of Brand Quarterly’s 50 Marketing Thought Leaders Over 50

IAB congratulates Susan Borst, Director, Industry Initiatives, for being named one of Brand Quarterly’s top fifty marketing thought leaders over 50. Each of the Marketing Thought Leaders highlighted here has a wealth of experience and knowledge to share; and have gained the respect of their peers through their words, actions, and achievements, in print, in person and online.

Brand Quarterly  asked each finalist to share what they believe marketers need to focus on moving forward. Here are the six areas Susan highlighted:

1. The shift from served impressions to viewable impressions
2. Advances in programmatic
3. Efforts to reduce fraud
4. Taming the Wild West of Mobile
5. Native Advertising  (Disclosure is not negotiable)
6. Enabling digital video to reach its full potential

Brand Quarterly’s 50 Marketing Thought Leaders Over 50 List