On November 16, 2015, the Federal Trade Commission convened a workshop in Washington, D.C. entitled “Cross-Device Tracking: An FTC Workshop.” Panelists discussed technological advances, consumer benefits, potential privacy and data security risks, and the role of industry self-regulatory programs related to cross-device linking. In advance of the workshop, the Digital Advertising Alliance released new guidance on the application of its principles to data used across devices. Download the summary of the workshop and the DAA guidance on data used across devices.
Authors
Author
Alex Propes
Former Vice President, Public Policy & International
at IAB
Alex Propes was the Vice President of Public Policy & International at the Interactive Advertising Bureau, based out of its Washington D.C. office. He was responsible for coordinating policy initiatives and representing IAB policy positions to the federal government. Prior to joining IAB, Alex served as the Policy Manager at the European-American Business Council, where he managed government affairs activities related to cloud computing, privacy, and telecommunications. Alex has experience managing online marketing campaigns. He holds a bachelor’s degree in economics.