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The 2016 Digital Content NewFronts Were Defined by Partnerships

Reinventing Primetime: Capitalizing on Cross Screen Moments 2

In digital video, it’s not every company for itself—it’s a team effort. And that’s a good thing. It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. And in this year’s Digital Content NewFronts, digital video companies demonstrated that they have this village. Read the full article in Adweek.

IAB’s Anna Bager in Adweek |  The 2016 Digital Content NewFronts Were Defined by Partnerships

Authors

Author
Anna Bager