Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles. This whitepaper,“Programmatic Everywhere? Data, Technology and the Future of Audience Engagement,” published in partnership by IAB and Winterberry Group, will present a snapshot of how industry constituents are practicing “programmatic” today. With conclusions derived through a combination of survey and interview data (encompassing feedback from more than 260 executive-level marketers, technologists and media industry leaders) it will also outline the issues that are evolving to define the “programmatic everywhere” opportunity—across media channels, vertical industries and functional disciplines.
The whitepaper identifies five emerging trends that are expected to define the likely evolution of the programmatic marketing landscape:
- As mobile devices assumes . . .
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