Home

Going Global: Programmatic Audience Development Around the World

The recent survey and whitepaper from IAB and Winterberry Group entitled, “Going Global: Programmatic Audience Development Around the World,” finds that there is an international growth opportunity for companies with expertise in building programmatic advertising programs, and details the priorities of U.S. and global companies seeking to expand beyond their traditional geographic borders.

To encourage worldwide expansion of programmatic marketing, the paper highlights seven key factors that typically characterize markets that are well suited for new or expanded investment:

  • Embrace of the Audience: Advertisers in each market must be able to discover audience trends based on data and use these observations as the foundation of their advertising, marketing or media strategies
  • Programmatic Know-How: Advertisers in each market must have . . .

    Claim your free account to continue reading.

     

    If you have an IAB Portal account, please create a new account on iab.com and we will link to your records.

    If you have any issues, please contact us.